313 + Mcqs in Social Media Analytics Page 1 McqOptions

1.	Python library to connect to Twitter’s API called ________
A.	Numpy
B.	Tweepy
C.	Matplotlib
D.	Pandas
Answer» C. Matplotlib

Discussion

2.	__________ centrality assumes that the node with the maximum degree is themost central individual.
A.	Eigenvector
B.	Katz
C.	degree
D.	None
Answer» D. None

Discussion

3.	Social status theory measures how consistent individuals are in assigningstatus to their neighbors.
A.	true
B.	false
Answer» B. false

Discussion

4.	In____________centrality, the intuition is that the more central nodes are, themore quickly they can reach other nodes.
A.	Eigenvector
B.	Katz
C.	Closeness
D.	degree
Answer» D. degree

Discussion

5.	The________ centrality measure does not allow for centrality values tobe compared across networks
A.	Eigenvector
B.	Katz
C.	degree
D.	None
Answer» D. None

Discussion

6.	Supervised approaches depend on some a-priori knowledge ofthe data which are___________
A.	Class ids
B.	Class labels
C.	Classifiers
D.	None
Answer» C. Classifiers

Discussion

7.	A common tool kit used forclassification is__________
A.	Bridges
B.	Rainbow
C.	Naive Bayes
D.	TFIDF
Answer» C. Naive Bayes

Discussion

8.	Text mining reads an ____________ form of data to provide meaningful information patterns
A.	structured
B.	unstructured
C.	semistructured
D.	None of Above
Answer» C. semistructured

Discussion

9.	___________is an interactive visualization and exploration platform for all kinds of networks and complex systems, dynamic and hierarchical graphs
A.	Cytoscape
B.	Gephi
C.	Commetrix
D.	Cuttlefish
Answer» C. Commetrix

Discussion

10.	MeerKat offers facilities for automated ___________mining
A.	data
B.	vector
C.	community
D.	cluster
Answer» D. cluster

Discussion

11.	_______performs network analysis AND network visualization in one integrated product.
A.	Cytoscape
B.	InFlow
C.	Gephi
D.	Egonet
Answer» C. Gephi

Discussion

12.	____________is a cloud-based text and social networks analyzer
A.	Cytoscape
B.	Gephi
C.	Pajek
D.	Netlytic
Answer» E.

Discussion

13.	____________ is an open source software platform for visualizing molecular interaction networks
A.	Cytoscape
B.	Cuttlefish
C.	Commetrix
D.	Egonet
Answer» B. Cuttlefish

Discussion

14.	Which of these social media platforms features end to end encryption?
A.	Facebook
B.	Instagram
C.	Snapchat
D.	Whatsapp
Answer» E.

Discussion

15.	Assume you want to perform supervised learning and to predict number of newborns according to size of storks’ population (http://www.brixtonhealth.com/storksBabies.pdf), it is an example of
A.	Classification
B.	Regression
C.	Clustering
D.	Structural equation modeling
Answer» C. Clustering

Discussion

16.	The user migration behavior is an example of collectivebehavior.
A.	Collective behavior
B.	user-user behavior
C.	User-Community Behavior
D.	None of these
Answer» B. user-user behavior

Discussion

17.	__________ Modeling allow for controlled experiments and simulationsthat can help study individuals in social media
A.	An observable behavior
B.	Individual Behavior Modeling
C.	Feature-Behavior Association.
D.	None of these
Answer» C. Feature-Behavior Association.

Discussion

18.	The ‘Sociogram’ technique is used to study
A.	Human Relations
B.	Vocational Interest
C.	Achievement
D.	Professional
Answer» B. Vocational Interest

Discussion

19.	In case the documents do not share any attributes or words, the cosine similarity results in……….
A.	High
B.	Intermediate
C.	All of the above
Answer» D.

Discussion

20.	PageRank is based on the ‘random suffer’ idea and the web is seen as a markov chain
A.	true
B.	false
Answer» B. false

Discussion

21.	_____________applies authority-based rankingto keyword search on labeled graphs,
A.	ObjectRank Algorithm
B.	Indexbased map
C.	nodekeyword map
D.	DISCOVER
Answer» B. Indexbased map

Discussion

22.	Estimated metrics include …………. which provide the number of times a user has potentially seen a certain piece of content or advertising.
A.	views
B.	impressions
C.	reach
D.	all of the above
Answer» E.

Discussion

23.	In Individual behavior, User-User Bahevior is the behavior individuals exhibit with respect to other
A.	entity
B.	social media
C.	community
D.	individuals
Answer» E.

Discussion

24.	The total number of people who see your content is content is termed as .
A.	impressions
B.	reach
C.	post
D.	economic value
Answer» C. post

Discussion

25.	Which are the models of individual behavior used in Individual Behavior Modeling?
A.	Jaccard Similarity, Common Neighbors
B.	Preferential Attachment, Jaccard Similarity
C.	Threshold models, Cascade Models
D.	None of the above
Answer» D. None of the above

Discussion

26.	Collective Behavior Modelling can be performed via models, and
A.	cascade
B.	threshold
C.	network
D.	Both a and b
Answer» D. Both a and b

Discussion

27.	In Individual behavior, the target of User-Community behavior is
A.	entity in social media
B.	community
C.	individuals
D.	Both a and b
Answer» C. individuals

Discussion

28.	Which are the steps used to perform behavioral analysis?
A.	Feature Analysis and Evaluation Strategy
B.	Observable behavior, Feature-Behavior Association and Evaluation Strategy
C.	An observable behavior, Features, Feature-Behavior Association and Evaluation Strategy
D.	Defining features and Observing individual behavior
Answer» D. Defining features and Observing individual behavior

Discussion

29.	In addition to the textual content of a tweet in Twitter, tweets come bundled with two additional pieces of metadata: and .
A.	tags; text
B.	entities; places
C.	URLs; user mentions
D.	status; user mentions
Answer» C. URLs; user mentions

Discussion

30.	When a behavior diffuses in a network, such as the behavior of individuals buying a product and referring it to others, one can use models.
A.	threshold
B.	cascade
C.	game theory
D.	network
Answer» B. cascade

Discussion

31.	Which are the most common data mining applications related to social networking sites?
A.	Group detection and Recommendation systems
B.	Data representation
C.	Group profiling
D.	Both a and c
Answer» E.

Discussion

32.	In , nodes are similar when their neighborhoods are similar.
A.	transitivity
B.	centrality
C.	regular equivalence
D.	structural equivalence
Answer» D. structural equivalence

Discussion

33.	Which platform uses the Graph API as the primary way to get data into and out of the platform?
A.	Facebook
B.	Twitter
C.	Instagram
D.	None of these
Answer» B. Twitter

Discussion

34.	Which are the types of visualization in social networks?
A.	semantic and temporal
B.	node-link representation and matrix representation
C.	structural, semantic, temporal and statistical
D.	None of these
Answer» D. None of these

Discussion

35.	Predicting movie box-office revenues is an example of prediction
A.	Individual behavior
B.	user behavior
C.	collective behavior
D.	group behavior
Answer» D. group behavior

Discussion

36.	Befriending someone, playing games, following, blocking, subscribing, or chatting demonstrates and writing a blogpost or review or uploading a photo to a social media site demonstrates .
A.	User-User Behavior ; User- Entity Behavior
B.	User-User Behavior ; User-Community Behavior
C.	User-Community Behavior ; User-Entity Behavior
D.	User-Entity Behavior ; User- Community Behavior
Answer» B. User-User Behavior ; User-Community Behavior

Discussion

37.	Which are the types of migration that take place in social media sites?
A.	Site Migration
B.	Attention Migration
C.	Both a and b
D.	None of the above
Answer» D. None of the above

Discussion

38.	What is Individual Behavior Analysis?
A.	It helps to understand how different factors affect indivdual behaviors observed online.
B.	It helps to understand indivdual behaviors in community.
C.	It helps to understand behavior of community and entity in social media
D.	None of the above
Answer» B. It helps to understand indivdual behaviors in community.

Discussion

39.	Which are offline generated social media data sources?
A.	telephone marketing and customer support
B.	printed press
C.	E-commerce
D.	Both a and b
Answer» E.

Discussion

40.	Which are the methods based on paths between nodes that are used to calculate similarity?
A.	Katz measure
B.	Hitting and Commute Time
C.	Rooted PageRank, SimRank
D.	All of the above
Answer» E.

Discussion

41.	What defines a centrality measure for the nodes (webpages) in this web-graph?
A.	Eigenvector Centrality
B.	Katz Centrality
C.	PageRank
D.	Group Centrality
Answer» D. Group Centrality

Discussion

42.	The two ways of data gathering in social media analytics are and .
A.	API ; web crawling
B.	online ; offline
C.	estimated data sources; factual data sources
D.	None of these
Answer» B. online ; offline

Discussion

43.	A well-known causality detection technique is
A.	Granger causality
B.	system causality
C.	statistical causality
D.	algorithmic causality
Answer» B. system causality

Discussion

44.	What is/are the input(s) to k-means clustering?
A.	number of clusters
B.	distance metric
C.	feature vectors of instances
D.	All of the above
Answer» E.

Discussion

45.	Twitter's API uses API and format.
A.	REST ; JSON
B.	SOAP ; XML
C.	XML-RPC; JSON
D.	Composite; YAML
Answer» B. SOAP ; XML

Discussion

46.	Facebook uses API that provides the primary means of interacting with the Social Graph.
A.	XML
B.	Composite
C.	Graph
D.	RPC
Answer» D. RPC

Discussion

47.	In Individual behavior, the target of User-Entity behavior is
A.	individuals
B.	community
C.	entity in social media
D.	user
Answer» D. user

Discussion

48.	Which type of analysis is used for analyzing content?
A.	Link analysis
B.	Link prediction
C.	Node analysis
D.	Text analysis
Answer» E.

Discussion

49.	Which measure ranks nodes with more connections higher in terms of centrality?
A.	Group Centrality
B.	Degree Centrality
C.	Eigenvector Centrality
D.	None of the above
Answer» C. Eigenvector Centrality

Discussion

50.	Users often join different communities in social media; the act of becoming a community member is an example of
A.	User-User Behavior
B.	User-Community Behavior
C.	User-Entity Behavior
D.	None of the above
Answer» C. User-Entity Behavior

Discussion

Explore topic-wise MCQs in Information Technology Engineering (IT).

Python library to connect to Twitter’s API called ________

__________ centrality assumes that the node with the maximum degree is themost central individual.

Social status theory measures how consistent individuals are in assigningstatus to their neighbors.

In____________centrality, the intuition is that the more central nodes are, themore quickly they can reach other nodes.

The________ centrality measure does not allow for centrality values tobe compared across networks

Supervised approaches depend on some a-priori knowledge ofthe data which are___________

A common tool kit used forclassification is__________

Text mining reads an ____________ form of data to provide meaningful information patterns

___________is an interactive visualization and exploration platform for all kinds of networks and complex systems, dynamic and hierarchical graphs

MeerKat offers facilities for automated ___________mining

_______performs network analysis AND network visualization in one integrated product.

____________is a cloud-based text and social networks analyzer

____________ is an open source software platform for visualizing molecular interaction networks

Which of these social media platforms features end to end encryption?

Assume you want to perform supervised learning and to predict number of newborns according to size of storks’ population (http://www.brixtonhealth.com/storksBabies.pdf), it is an example of

The user migration behavior is an example of collectivebehavior.

__________ Modeling allow for controlled experiments and simulationsthat can help study individuals in social media

The ‘Sociogram’ technique is used to study

In case the documents do not share any attributes or words, the cosine similarity results in……….

PageRank is based on the ‘random suffer’ idea and the web is seen as a markov chain

_____________applies authority-based rankingto keyword search on labeled graphs,

Estimated metrics include …………. which provide the number of times a user has potentially seen a certain piece of content or advertising.

In Individual behavior, User-User Bahevior is the behavior individuals exhibit with respect to other

The total number of people who see your content is content is termed as .

Which are the models of individual behavior used in Individual Behavior Modeling?

Collective Behavior Modelling can be performed via models, and

In Individual behavior, the target of User-Community behavior is

Which are the steps used to perform behavioral analysis?

In addition to the textual content of a tweet in Twitter, tweets come bundled with two additional pieces of metadata: and .

When a behavior diffuses in a network, such as the behavior of individuals buying a product and referring it to others, one can use models.

Which are the most common data mining applications related to social networking sites?

In , nodes are similar when their neighborhoods are similar.

Which platform uses the Graph API as the primary way to get data into and out of the platform?

Which are the types of visualization in social networks?

Predicting movie box-office revenues is an example of prediction

Befriending someone, playing games, following, blocking, subscribing, or chatting demonstrates and writing a blogpost or review or uploading a photo to a social media site demonstrates .

Which are the types of migration that take place in social media sites?

What is Individual Behavior Analysis?

Which are offline generated social media data sources?

Which are the methods based on paths between nodes that are used to calculate similarity?

What defines a centrality measure for the nodes (webpages) in this web-graph?

The two ways of data gathering in social media analytics are and .

A well-known causality detection technique is

What is/are the input(s) to k-means clustering?

Twitter's API uses API and format.

Facebook uses API that provides the primary means of interacting with the Social Graph.

In Individual behavior, the target of User-Entity behavior is

Which type of analysis is used for analyzing content?

Which measure ranks nodes with more connections higher in terms of centrality?

Users often join different communities in social media; the act of becoming a community member is an example of