Explore topic-wise MCQs in Bachelor of Business Administration in Marketing (BBA Marketing).

This section includes 16 Mcqs, each offering curated multiple-choice questions to sharpen your Bachelor of Business Administration in Marketing (BBA Marketing) knowledge and support exam preparation. Choose a topic below to get started.

1.

Hospital 8. Which of the following fields would be least likely to be described as intangible- dominant?

A. manufacturing
B. education
C. insurance
D. banking
Answer» B. education
2.

A triangle of Company, Customers, Employees, Internal Marketing, External Marketing communications and Interactive marketing is known as ..

A. marketing triangle
B. service triangle
C. communication triangle
D. sales triangle
Answer» B. service triangle
3.

Ranking from highest to lowest, the countries with the largest service sector employment are:

A. european community, united states, japan
B. united states, japan, european community
C. united states, european community, japan
D. united states, european community, japan
Answer» C. united states, european community, japan
4.

Tourism is a major creator of jobs in the world. Approximately what percentage of global employment is represented by tourism?

A. 20%
B. 50%
C. 2%
D. 8%
Answer» E.
5.

According to definitions of the tourist, what is the maximum allowable length of stay in a destination ?

A. one year.
B. 6 months
C. one month
D. one day.
Answer» B. 6 months
6.

In finance we refer to the market for relatively long-term financial instruments as the __________ market.

A. money
B. capital
C. primary
D. secondary
Answer» C. primary
7.

The __________ dimension is an assessment of the firm s consistency and dependability in service performance

A. Empathy.
B. Responsiveness.
C. Assurance
D. Reliability.
Answer» E.
8.

Minimizing the amount of role conflict and role ambiguity experienced by employees will help reduce the size of this gap is known as ____________.

A. Knowledge gap.
B. Standards gap
C. Delivery gap.
D. Communications gap
Answer» E.
9.

Outsourcing on the American continents is supported by ________, in that there are provision with reference to workers from low-labor cost countries.

A. oecd
B. natfa
C. g8
D. mercosur
Answer» C. g8
10.

__________ is the physical surroundings or the physical facility where the service is produced, delivered and consumed.

A. Servicespace
B. Servicescape
C. Serviceplace
D. Servicescope
Answer» C. Serviceplace
11.

The unique service characteristic that reflects the interconnection between the service firm and its customer is called

A. Intangibility
B. Inseparability
C. Homogeneity
D. Perishability
Answer» C. Homogeneity
12.

The world s largest industry in the private sector and highest projected generator of jobs is______

A. The hospitality industry
B. Health services
C. Professional services.
D. Business services
Answer» D. Business services
13.

Discuss the social purpose and organization of health care insurance. Moral hazard by insurance companies can result in:

A. over utilization of health insurance.
B. community rating.
C. adverse selection.
D. risk pooling.
Answer» D. risk pooling.
14.

Which of the following characteristics/situations qualifies a patient for benefits under a long term care insurance contract?

A. workplace injury
B. limitation in adl function
C. recent hospitalization
D. motor vehicle accident
Answer» C. recent hospitalization
15.

Which of the following laws requires that employers offer continuation of health care insurance after a person leaves employment?

A. cobra
B. erisa
C. hipaa
D. state insurance statute
Answer» B. erisa
16.

Diversification is one way in which insurance companies can protect themselves against:

A. positively correlated risks
B. the law of large numbers
C. parameter change
D. random fluctuation
Answer» E.