Pricing cues such as sale signs and prices that end in 9 become more influential when ______________.

consumer price knowledge is poor

items have been on the market a long time

prices are consistent year-round

The concentration of all marketing efforts on one selected segment within the total market.

Customised or Personalised Marketing

Positioning by emphasising the special attributes and benefits of the product is known as ______________

Positioning by Brand Endorsement

Positioning by Product Attributes and Benefits

Positioning by Brand Endorsement

Positioning by use, Occasion and Time

Positioning by Corporate Identity

40 + Mcqs in Marketing Management 3 in Bachelor of Commerce (B Com) Page 1 McqOptions

1.	______________ is all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the message.
A.	Matter
B.	ad medium
C.	ad copy
D.	none of these
Answer» D. none of these

Discussion

2.	General rural markets where rural /tribal people gather once or twice a week on a fixed day to exchange/to sell their produce is called ______________
A.	Regular periodic market
B.	Seasonal market
C.	Daily market
D.	Rural market
Answer» B. Seasonal market

Discussion

3.	______________ is the marketing of a social message with a view to change behavior of people's habit.
A.	Green marketing
B.	Social marketing
C.	Gaimatias marketing
D.	none of these
Answer» C. Gaimatias marketing

Discussion

4.	If marketing is done through information and ordering machine placed in stores, it is known as
A.	Kiosk marketing
B.	Television marketing
C.	Tele marketing
D.	All of these
Answer» B. Television marketing

Discussion

5.	______________ can be defined as convergence of branding, information dissemination and sales transactions all in one place.
A.	E-advertising
B.	E-branding
C.	E-commerce
D.	E-marketing
Answer» B. E-branding

Discussion

6.	An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
A.	Total market approach
B.	Concentration approach
C.	Multi-segment approach
D.	None of these
Answer» D. None of these

Discussion

7.	All forces or factors that effect marketing policies, decisions and operations of a business constitute ______________
A.	Marketing mix
B.	Marketing environment
C.	Marketing control
D.	None of these
Answer» C. Marketing control

Discussion

8.	Markets located in the heart of the region specializing in few crops like banana, onions etc are called ______________
A.	Regular periodic market
B.	Seasonal market
C.	Daily market
D.	Rural market
Answer» C. Daily market

Discussion

9.	______________ Is a strategy of entering into an unreceptive or blocked country and practices marketing by using economic, psychological, political and public relation skills etc in that country.
A.	De marketing
B.	meta marketing
C.	mass marketing
D.	mega marketing
Answer» E.

Discussion

10.	The three major types of non store retailing are direct selling, direct marketing and ______________
A.	Automatic vending
B.	Self service store
C.	Retail chain
D.	None of these
Answer» B. Self service store

Discussion

11.	______________ is a system of selling goods directly to customers through a network of self employed people
A.	Multilevel marketing
B.	Whole sale marketing
C.	Vertical marketing
D.	None of these
Answer» B. Whole sale marketing

Discussion

12.	Introducing a product at low price and increasing the price once the brand succeeds is known as ______________ Pricing.
A.	Penetration
B.	skimming
C.	going rate
D.	none of these
Answer» B. skimming

Discussion

13.	______________ type of advertisement is used when the product enters into growth stage of PLC
A.	Selective advertising
B.	Reminder advertising
C.	Primary advertising
D.	None of these
Answer» B. Reminder advertising

Discussion

14.	______________ is a retailer who has fixed place of business in a locality but goes on changing his place to exploit the market opportunities.
A.	Cheap-jacks
B.	Hawkers
C.	Market traders
D.	None of these
Answer» B. Hawkers

Discussion

15.	A financial instrument which can be used more than once to borrow money or buy goods and services on credit is ______________
A.	debit card
B.	credit card
C.	smart card
D.	none of these
Answer» C. smart card

Discussion

16.	______________ pricing means assigning a low price tag for a product and providing the benefits of low-cost mass production to the customers.
A.	Cost plus
B.	value
C.	power price points
D.	penetration
Answer» C. power price points

Discussion

17.	A person who purchases a product or service either for his own consumption or for others is known as ______________
A.	Buyer
B.	Customer
C.	Consumer
D.	None of these
Answer» C. Consumer

Discussion

18.	______________ channel is one in which two or companies join together to exploit a marketing opportunity either by themselves or by creating an independent unit
A.	Horizontal channel
B.	Vertical channel
C.	Cross channel
D.	None of these
Answer» B. Vertical channel

Discussion

19.	The approach used when the marketer wants the consumer to respond on an emotional, rather than rational basis
A.	Predatory Pricing
B.	Economy Pricing
C.	Psychological Pricing
D.	Penetration Pricing
Answer» E.

Discussion

20.	Pricing cues such as sale signs and prices that end in 9 become more influential when ______________.
A.	consumer price knowledge is poor
B.	items are purchased frequently
C.	items have been on the market a long time
D.	prices are consistent year-round
Answer» B. items are purchased frequently

Discussion

21.	The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called
A.	Target marketing
B.	Market segmentation
C.	Product differentiation
D.	None of these
Answer» B. Market segmentation

Discussion

22.	The concentration of all marketing efforts on one selected segment within the total market.
A.	Undifferentiated Marketing
B.	Differentiated Marketing
C.	Concentrated Marketing
D.	Customised or Personalised Marketing
Answer» D. Customised or Personalised Marketing

Discussion

23.	When suppliers, distributors, and customers partner with each other to improve the performance of the entire system, they are participating in a ______________.
A.	Channel of distribution
B.	Supply and demand chain
C.	Value delivery network
D.	Demand chain
Answer» D. Demand chain

Discussion

24.	The strategy of choosing one attribute to excel to create competitive advantage is known as
A.	Under positioning
B.	Unique selling proposition
C.	Over positioning
D.	None of these
Answer» C. Over positioning

Discussion

25.	______________ is a low cost communication tool that can be easily tested, refined and rolled'out.
A.	Opt- in- e-mail
B.	i- TV
C.	i- radio
D.	i-kiosks
Answer» B. i- TV

Discussion

26.	When a firm sets a very low price for one or more of its products with the intention'of driving its competitors out of business.
A.	Predatory Pricing
B.	Economy Pricing
C.	Psychological Pricing
D.	Penetration Pricing
Answer» D. Penetration Pricing

Discussion

27.	A security tool to verify the authenticity of the message and claimed identity of the sender and to verify the message integrity is
A.	encryption
B.	firewalls
C.	digital certificates
D.	digital signature
Answer» E.

Discussion

28.	Which of the following involves targeting bulk purchasers and offering them special benefits and privileges?
A.	Frequency marketing
B.	event marketing
C.	viral marketing
D.	none of these
Answer» B. event marketing

Discussion

29.	A digital analog of various forms of payment backed by a bank or financial institution is ______________
A.	ETB
B.	EFT
C.	E-cash
D.	E-money
Answer» B. EFT

Discussion

30.	Positioning by emphasising the special attributes and benefits of the product is known as ______________
A.	Positioning by Product Attributes and Benefits
B.	Positioning by Brand Endorsement
C.	Positioning by use, Occasion and Time
D.	Positioning by Corporate Identity
Answer» B. Positioning by Brand Endorsement

Discussion

31.	The basic objective behind the ______________ is to add value to the product significantly for winning the customers' loyalty.
A.	Event marketing
B.	morph marketing
C.	guerilla marketing
D.	none of these
Answer» C. guerilla marketing

Discussion

32.	If the product passes through a longer channel of distribution, the marketer will have to give importance to
A.	Advertising
B.	Personal selling
C.	Direct selling
D.	None of these
Answer» B. Personal selling

Discussion

33.	______________ refers to duplicating the brand image of one product of promote another product of the same brand.
A.	Surrogate advertising
B.	Shortage advertising
C.	Advocacy advertising
D.	None of these
Answer» B. Shortage advertising

Discussion

34.	The five product levels constitute a ______________. At each level more customer value is added.
A.	customer-augmented product
B.	customer consumption system
C.	customer value-hierarchy
D.	customer-perceived value
Answer» D. customer-perceived value

Discussion

35.	A competitor or an unhappy customer can alter a website so that it refuses services to potential clients. This is known as ______________
A.	Unauthorized action
B.	Unauthorized disclosure
C.	Eavesdropping
D.	Phishing
Answer» B. Unauthorized disclosure

Discussion

36.	______________ is a system of branch shops operated under a centralized management and dealing in similar lines of goods.
A.	Super market
B.	Multiple shops
C.	Self service store
D.	None of these
Answer» C. Self service store

Discussion

37.	The private content of a transaction, if unprotected can be intercepted when it goes through the route over the internet is called ______________
A.	Spoofing
B.	Unauthorized disclosure
C.	Eavesdropping
D.	Phishing
Answer» D. Phishing

Discussion

38.	______________ is a computer crime in which criminal breaks into a computer system for exploring details of information etc.
A.	Hacking
B.	Spoofing
C.	Eavesdropping
D.	Phishing
Answer» B. Spoofing

Discussion

39.	Word of mouth marketing through electronic channels like email, internet etc is known as ______________.
A.	Internet
B.	digital
C.	email
D.	viral
Answer» E.

Discussion

40.	An airline working with a tour operator or a hotel group is an example of ______________ marketing
A.	Partnership
B.	viral
C.	guerilla
D.	morph
Answer» B. viral

Discussion

Explore topic-wise MCQs in Bachelor of Commerce (B Com).

______________ is all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the message.

General rural markets where rural /tribal people gather once or twice a week on a fixed day to exchange/to sell their produce is called ______________

______________ is the marketing of a social message with a view to change behavior of people's habit.

If marketing is done through information and ordering machine placed in stores, it is known as

______________ can be defined as convergence of branding, information dissemination and sales transactions all in one place.

An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.

All forces or factors that effect marketing policies, decisions and operations of a business constitute ______________

Markets located in the heart of the region specializing in few crops like banana, onions etc are called ______________

______________ Is a strategy of entering into an unreceptive or blocked country and practices marketing by using economic, psychological, political and public relation skills etc in that country.

The three major types of non store retailing are direct selling, direct marketing and ______________

______________ is a system of selling goods directly to customers through a network of self employed people

Introducing a product at low price and increasing the price once the brand succeeds is known as ______________ Pricing.

______________ type of advertisement is used when the product enters into growth stage of PLC

______________ is a retailer who has fixed place of business in a locality but goes on changing his place to exploit the market opportunities.

A financial instrument which can be used more than once to borrow money or buy goods and services on credit is ______________

______________ pricing means assigning a low price tag for a product and providing the benefits of low-cost mass production to the customers.

A person who purchases a product or service either for his own consumption or for others is known as ______________

______________ channel is one in which two or companies join together to exploit a marketing opportunity either by themselves or by creating an independent unit

The approach used when the marketer wants the consumer to respond on an emotional, rather than rational basis

Pricing cues such as sale signs and prices that end in 9 become more influential when ______________.

The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called

The concentration of all marketing efforts on one selected segment within the total market.

When suppliers, distributors, and customers partner with each other to improve the performance of the entire system, they are participating in a ______________.

The strategy of choosing one attribute to excel to create competitive advantage is known as

______________ is a low cost communication tool that can be easily tested, refined and rolled'out.

When a firm sets a very low price for one or more of its products with the intention'of driving its competitors out of business.

A security tool to verify the authenticity of the message and claimed identity of the sender and to verify the message integrity is

Which of the following involves targeting bulk purchasers and offering them special benefits and privileges?

A digital analog of various forms of payment backed by a bank or financial institution is ______________

Positioning by emphasising the special attributes and benefits of the product is known as ______________

The basic objective behind the ______________ is to add value to the product significantly for winning the customers' loyalty.

If the product passes through a longer channel of distribution, the marketer will have to give importance to

______________ refers to duplicating the brand image of one product of promote another product of the same brand.

The five product levels constitute a ______________. At each level more customer value is added.

A competitor or an unhappy customer can alter a website so that it refuses services to potential clients. This is known as ______________

______________ is a system of branch shops operated under a centralized management and dealing in similar lines of goods.

The private content of a transaction, if unprotected can be intercepted when it goes through the route over the internet is called ______________

______________ is a computer crime in which criminal breaks into a computer system for exploring details of information etc.

Word of mouth marketing through electronic channels like email, internet etc is known as ______________.

An airline working with a tour operator or a hotel group is an example of ______________ marketing