MCQOPTIONS
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MCQOPTIONS
This section includes 628 Mcqs, each offering curated multiple-choice questions to sharpen your Company QA knowledge and support exam preparation. Choose a topic below to get started.
| 551. |
Markup pricing is also called as . |
| A. | Cost pricing |
| B. | Marginal priced |
| C. | Cost plus pricing |
| D. | Cost based pricing |
| Answer» D. Cost based pricing | |
| 552. |
Identifying and providing different marketing mix for each of the segments is known as………. |
| A. | Undifferentiated Marketing |
| B. | Differentiated Marketing |
| C. | Concentrated Marketing |
| D. | Customised or Personalised Marketing |
| Answer» C. Concentrated Marketing | |
| 553. |
Sub-dividing of market into homogeneous sub-sections of customers is knownas |
| A. | Target marketing |
| B. | Market segmentation |
| C. | Product differentiation |
| D. | None of these |
| Answer» C. Product differentiation | |
| 554. |
The optional-feature pricing, captive-product pricing, product-bundling pricing and byproduct pricing are considered as the techniques of |
| A. | product mix pricing |
| B. | line stretching pricing |
| C. | line filling pricing |
| D. | line deepening pricing |
| Answer» B. line stretching pricing | |
| 555. |
Of the following reasons, which is not a reason to use sales promotion? |
| A. | To reach new customers |
| B. | To reward behaviour |
| C. | To develop brand image |
| D. | To assist integration |
| Answer» D. To assist integration | |
| 556. |
The use of price points for reference to different levels of quality for a company's related products is typical of which product-mix pricing strategy? |
| A. | Optional-product pricing |
| B. | Captive-product pricing |
| C. | By-product pricing |
| D. | Product line pricing |
| Answer» E. | |
| 557. |
The Branding strategy which uses a different brand name for each product is known as |
| A. | Overall Family Branding |
| B. | Line Family Branding |
| C. | Individual Branding |
| D. | Brand Extension |
| Answer» D. Brand Extension | |
| 558. |
Direct marketing refers to a communication between the ‐‐‐‐‐‐‐‐ and ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ directly. |
| A. | Seller and the buyer |
| B. | Firm and suppliers |
| C. | Society and target market |
| D. | price and service. |
| Answer» B. Firm and suppliers | |
| 559. |
Porter's five forces does not includes |
| A. | supplier power |
| B. | buyer power |
| C. | political power |
| D. | competitive rivalry |
| Answer» D. competitive rivalry | |
| 560. |
Setting a price below that of the competition is called. |
| A. | Skimming |
| B. | Competitive pricing |
| C. | Penetration pricing. |
| D. | none |
| Answer» D. none | |
| 561. |
An increasingly large number of firms are changing their organizational focus from ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ to ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Product management; Functional management. |
| B. | Brand management; Customer relationship management. |
| C. | Global management; Regional management. |
| D. | Product management; territory management. |
| Answer» C. Global management; Regional management. | |
| 562. |
Product quality leadership is based on |
| A. | High quality and low pricing |
| B. | High quality and premium pricing |
| C. | Low quality and premium pricing |
| D. | None of the above |
| Answer» C. Low quality and premium pricing | |
| 563. |
Revival plans to reintroduce the product in more modified form is adopted in………..stage of PLC. |
| A. | Introduction. |
| B. | Maturity. |
| C. | Decline. |
| D. | Growth. |
| Answer» D. Growth. | |
| 564. |
The strategy of using as many outlets as possible is called ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Selective distribution |
| B. | Exclusive distribution |
| C. | Intensive distribution |
| D. | None of these. |
| Answer» D. None of these. | |
| 565. |
"the communication message can be adjusted as per customers specific needs or wants." this statement |
| A. | advertising |
| B. | personal selling |
| C. | publicity |
| D. | sales promotion |
| Answer» C. publicity | |
| 566. |
Setting price on the basis of the total cost per unit is known as…… |
| A. | Cost Based Pricing |
| B. | Demand Based Pricing |
| C. | Competition Based Pricing |
| D. | Value Based Pricing |
| Answer» B. Demand Based Pricing | |
| 567. |
Today's marketers need ______________ |
| A. | Neither creativity nor critical thinking skills |
| B. | Both creativity and critical thinking skills |
| C. | Critical thinking skills but not creativity |
| D. | Creativity but not critical thinking skills |
| Answer» C. Critical thinking skills but not creativity | |
| 568. |
A firm identifies the target market, needs and wants of customers through |
| A. | Marketing research |
| B. | Planning |
| C. | Concepts |
| D. | Segmentation. |
| Answer» B. Planning | |
| 569. |
Which of the following is not a type of e-payment system. |
| A. | ETB |
| B. | EFT |
| C. | E-cash |
| D. | None of these |
| Answer» E. | |
| 570. |
The firm uses any existing brand to introduce in market a new product, the brand is classified as: |
| A. | Brand extension |
| B. | Sub-brand |
| C. | Parent brand |
| D. | Product extension |
| Answer» B. Sub-brand | |
| 571. |
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is the process of creating an image for a product in the minds of targetedcustomers. |
| A. | Segmentation |
| B. | Target marketing |
| C. | Positioning |
| D. | None of these. |
| Answer» D. None of these. | |
| 572. |
A price reduction to buyers who pay their bills promptly is called ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Trade discount |
| B. | Cash discount |
| C. | Seasonal discount |
| D. | Quantity discount. |
| Answer» C. Seasonal discount | |
| 573. |
Increasing the features and quality you offer is a decision made by which marketing mix? |
| A. | Product |
| B. | Price |
| C. | Promotion |
| D. | Place |
| Answer» B. Price | |
| 574. |
After sales service is part of. |
| A. | Core product. |
| B. | Augmented product. |
| C. | Tangible product. |
| D. | None of these. |
| Answer» C. Tangible product. | |
| 575. |
‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is the process whereby individuals decide what ,where ,how and from whom topurchase goods and services. |
| A. | Packaging |
| B. | Consumer behavior |
| C. | Segmentation. |
| D. | none |
| Answer» C. Segmentation. | |
| 576. |
Where sellers combine several products in the same package is known as……. |
| A. | Psychological Pricing |
| B. | Captive Product Pricing |
| C. | Product Bundle Pricing |
| D. | Promotional Pricing |
| Answer» E. | |
| 577. |
When organization in the same level of a channel work on a co‐operative basis , it is known as ‐‐‐‐‐‐‐‐‐ |
| A. | V M S |
| B. | S C M |
| C. | Logistics |
| D. | H M S. |
| Answer» E. | |
| 578. |
Modern marketing begins and ends with the ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Sales |
| B. | Products |
| C. | Customers |
| D. | Price. |
| Answer» D. Price. | |
| 579. |
M P R stands for: |
| A. | Managing public relations |
| B. | Measuring public relations |
| C. | Marketing public relations |
| D. | Monitoring public relations. |
| Answer» D. Monitoring public relations. | |
| 580. |
The concept of marketing mix was developed by ‐‐‐‐‐‐. |
| A. | N.M. Borden |
| B. | Philip Cotter |
| C. | W. Anderson |
| D. | Stanton. |
| Answer» B. Philip Cotter | |
| 581. |
fixing and maintaining the standards for quality , quantity, size and other features of the productrefers to ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Standardization |
| B. | Grading |
| C. | Packaging |
| D. | Labeling. |
| Answer» B. Grading | |
| 582. |
Marketing is a process which aims at ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Satisfaction of customer need |
| B. | Selling products |
| C. | Production |
| D. | Profit making. |
| Answer» B. Selling products | |
| 583. |
_____________means moving of finished goods from one end of a producer to consumer. |
| A. | Exchange of goods |
| B. | Transfer of goods |
| C. | Physical distribution |
| D. | None of these |
| Answer» D. None of these | |
| 584. |
Which of the following involves designing and manufacturing the container or wrapper for a product |
| A. | Labeling |
| B. | Packaging |
| C. | Branding |
| D. | Product line |
| Answer» C. Branding | |
| 585. |
The technique of using the social network on the internet to create the brand image is called as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Social marketing |
| B. | Re‐marketing |
| C. | Viral‐marketing |
| D. | Synchronic marketing. |
| Answer» D. Synchronic marketing. | |
| 586. |
Consumers ________ low-cost products or items they buy infrequently. |
| A. | Prefer the lowest total cost of ownership of |
| B. | Are ambivalent to prices of |
| C. | Are more price sensitive to |
| D. | Are less price sensitive to |
| Answer» E. | |
| 587. |
‐‐‐‐ is the most common method used for pricing. |
| A. | cost plus pricing |
| B. | Target pricing |
| C. | Break‐ even‐ pricing. |
| D. | Marginal cost. |
| Answer» B. Target pricing | |
| 588. |
Which of the following environments examines institutions and other forces that affect society's basic values, perceptions, preferences, and behaviors? |
| A. | Cultural |
| B. | Demographic |
| C. | Economic |
| D. | Technological |
| Answer» B. Demographic | |
| 589. |
Banks are a part of ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Macro environment |
| B. | Micro environment |
| C. | Ecological |
| D. | Technological environment. |
| Answer» C. Ecological | |
| 590. |
A united distribution channel is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | S C M |
| B. | V M S |
| C. | Conflict |
| D. | Intensity. |
| Answer» C. Conflict | |
| 591. |
Logistics management is a part of ______________. |
| A. | Production. |
| B. | Marketing channel |
| C. | Supply chain management. |
| D. | Consumption. |
| Answer» D. Consumption. | |
| 592. |
‐‐‐‐‐‐ is referred to as segmentation. |
| A. | Mass marketing |
| B. | Niche marketing |
| C. | Differentiated marketing. |
| D. | none |
| Answer» B. Niche marketing | |
| 593. |
When channel members assume responsibility for one or more of the marketing flows over at least two separate levels of distribution manufacturing and wholesaling, in fact, such systems are synonymous with both forward and backward vertical integration is known as………… |
| A. | Corporate vertical marketing systems |
| B. | Contractual vertical marketing systems |
| C. | Administered vertical marketing systems |
| D. | None of the above |
| Answer» B. Contractual vertical marketing systems | |
| 594. |
Methods used to determine total budget for advertising its market offerings are |
| A. | affordable method |
| B. | competitive parity method |
| C. | percentage of sales method |
| D. | all of above |
| Answer» E. | |
| 595. |
Modern marketing begins and ends with ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Business |
| B. | Consumers |
| C. | Economic |
| D. | Company. |
| Answer» C. Economic | |
| 596. |
Positioning by emphasising the special attributes and benefits of the product is known as……….. |
| A. | Positioning by Product Attributes and Benefits |
| B. | Positioning by Brand Endorsement |
| C. | Positioning by use, Occasion and Time |
| D. | Positioning by Corporate Identity |
| Answer» B. Positioning by Brand Endorsement | |
| 597. |
When there is a large potential market for a product, the firm will adopt: |
| A. | Skimming price policy |
| B. | Penetration price policy |
| C. | Premium price policy |
| D. | None of these. |
| Answer» C. Premium price policy | |
| 598. |
A(n) _____ product exceeds customer expectations. |
| A. | Strategic |
| B. | Superior |
| C. | Augmented |
| D. | Anticipated |
| Answer» D. Anticipated | |
| 599. |
A version of products containing only those features which are absolutely necessary for itto function. |
| A. | Expected Product |
| B. | Augmented Product |
| C. | Generic Product |
| D. | Potential product |
| Answer» D. Potential product | |
| 600. |
Brand loyalty indicates customer’s ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ towards the brand. |
| A. | Commitment |
| B. | Belief |
| C. | Attributes |
| D. | Quality. |
| Answer» B. Belief | |