MCQOPTIONS
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MCQOPTIONS
This section includes 657 Mcqs, each offering curated multiple-choice questions to sharpen your Testing Subject knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
Which of the following should be the first step in designing a marketing channel? |
| A. | Exploring international opportunities |
| B. | Evaluating intermediaries |
| C. | Identifying what consumers want from the channel |
| D. | Identifying channel objectives |
| Answer» D. Identifying channel objectives | |
| 2. |
When the companies combine existing brand with new brands, the brands are called |
| A. | Parent brand |
| B. | Product extension |
| C. | brand extension |
| D. | sub brand |
| Answer» E. | |
| 3. |
Direct marketing is found more suitable to which of the following products. |
| A. | Agricultural products |
| B. | TV |
| C. | Shoes |
| D. | Vacuum cleaner. |
| Answer» E. | |
| 4. |
The cost, potential sale, profit of the offering is calculated at different price levels in______________ stage of “Product Development Process”. |
| A. | Evaluation |
| B. | Testing |
| C. | Idea screening |
| D. | Idea generation |
| Answer» D. Idea generation | |
| 5. |
Which of the following is not a non‐store retailing: |
| A. | Tele marketing |
| B. | Direct marketing |
| C. | Kiosk marketing |
| D. | Retail chains. |
| Answer» E. | |
| 6. |
Inside sale is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Direct marketing |
| B. | Tele‐ marketing |
| C. | Social marketing |
| D. | Viral marketing. |
| Answer» C. Social marketing | |
| 7. |
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ simply refers to product planning. |
| A. | Merchandising |
| B. | Selling |
| C. | Operating. |
| D. | none |
| Answer» B. Selling | |
| 8. |
The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called |
| A. | Target marketing |
| B. | Market segmentation |
| C. | Product differentiation |
| D. | None of these |
| Answer» B. Market segmentation | |
| 9. |
Difference between transaction selling and relationship selling |
| A. | in transaction selling,buyers must pay cash |
| B. | in relationship selling,buyers and sellers must be related. |
| C. | in relationship selling,sellers work to provide value to customers |
| D. | in transaction selling,transaction is the beginning of the relationship |
| Answer» D. in transaction selling,transaction is the beginning of the relationship | |
| 10. |
In ________ marketing, the seller engages in the mass production, mass distribution, and mass promotion of one product for all buyers. |
| A. | Group |
| B. | Mass |
| C. | General |
| D. | Segmented |
| Answer» C. General | |
| 11. |
Transporting and storing goods is part of which of the following marketing channel functions? |
| A. | negotiation |
| B. | physical distribution |
| C. | contact |
| D. | matching |
| Answer» C. contact | |
| 12. |
When a firm sets a very low price for one or more of its products with the intentionof driving its competitors out of business. |
| A. | Predatory Pricing |
| B. | Economy Pricing |
| C. | Psychological Pricing |
| D. | Penetration Pricing |
| Answer» D. Penetration Pricing | |
| 13. |
From the economic system’s point of view, the role of marketing intermediaries is to transform: |
| A. | Raw products into finished products. |
| B. | Consumer needs into producer needs. |
| C. | Consumer needs and wants into product desires. |
| D. | Assortments of products made by producers into the assortments wanted by consumers. |
| Answer» E. | |
| 14. |
Direct marketing is sometimes called ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Self service |
| B. | Retail stores |
| C. | Armchair shopping |
| D. | None of these. |
| Answer» D. None of these. | |
| 15. |
The process of collecting information about the external marketing environment is |
| A. | Environmental management |
| B. | Environmental scanning |
| C. | Marketing management |
| D. | Marketing research |
| Answer» C. Marketing management | |
| 16. |
Which tool of the promotional mix is defined as any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor? |
| A. | Advertising |
| B. | Public relations |
| C. | Direct marketing |
| D. | Sales promotion |
| Answer» B. Public relations | |
| 17. |
A is a detailed version of the idea stated in meaningful Consumer terms. |
| A. | Product idea |
| B. | Product image |
| C. | Product concept |
| D. | Product feature |
| Answer» D. Product feature | |
| 18. |
Marketing is ________________ : |
| A. | Art |
| B. | Science |
| C. | Both |
| D. | Neither |
| Answer» D. Neither | |
| 19. |
The ______________ holds that consumers will favour products that are available and highly affordable (therefore, work on improving production and distribution efficiency). |
| A. | Product concept |
| B. | Production concept |
| C. | Production cost expansion concept |
| D. | Marketing concept |
| Answer» B. Production concept | |
| 20. |
USP stands for which of the following? |
| A. | Unique segmentation proposition |
| B. | Unique selling positioning |
| C. | Unique selling proposition |
| D. | None of the Above |
| Answer» D. None of the Above | |
| 21. |
Super market is also known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Self service store |
| B. | Hyper market |
| C. | co‐operative societies |
| D. | None of these. |
| Answer» B. Hyper market | |
| 22. |
In which stage of the product life cycle is advertising and promotion aimed at retaining existing customers and persuading customers to switch from competitor products? |
| A. | Introduction |
| B. | Growth |
| C. | Maturity |
| D. | Declining |
| Answer» D. Declining | |
| 23. |
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is a process of identifying the areas of market that are different from one another. |
| A. | Marketing |
| B. | Segmentation |
| C. | Promotion |
| D. | Targeting. |
| Answer» C. Promotion | |
| 24. |
The series of steps that must be followed by salespersons is classified as: |
| A. | Marketing process |
| B. | Selling process |
| C. | Intermediation process |
| D. | Nominal process |
| Answer» C. Intermediation process | |
| 25. |
The concept which states information about value, opportunities and rewards of good performance as thought by salespersons is called: |
| A. | Organizational Climate |
| B. | Media Climate |
| C. | Sales Climate |
| D. | Outbound Climate |
| Answer» B. Media Climate | |
| 26. |
Which is not a strategic role of sales management? |
| A. | Tracking |
| B. | Reporting |
| C. | Delivery |
| D. | Optimizes distribution |
| Answer» D. Optimizes distribution | |
| 27. |
The factors that affect marketing policies, decisions and operations of a business constitute. |
| A. | Marketing control |
| B. | Marketing mix |
| C. | Marketing environment |
| D. | None of these. |
| Answer» D. None of these. | |
| 28. |
Through their contacts, experience, specialization, and scale of operation, ______________ usually offer the firm more than it can achieve on its own. |
| A. | manufacturers |
| B. | producers |
| C. | direct marketers |
| D. | intermediaries |
| Answer» E. | |
| 29. |
Newsletters, catalogues, and invitations to organization-sponsored events are most closely associated with the marketing mix activity of: |
| A. | Pricing |
| B. | Distribution |
| C. | Product development |
| D. | Promotion |
| Answer» E. | |
| 30. |
The best channel of distribution for vacuum cleaner is ______________. |
| A. | Direct marketing. |
| B. | Tele marketing. |
| C. | Retail chains. |
| D. | None of these. |
| Answer» B. Tele marketing. | |
| 31. |
Tele‐ marketing is a part of ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Direct marketing |
| B. | Social marketing |
| C. | Viral marketing |
| D. | Relationship marketing. |
| Answer» B. Social marketing | |
| 32. |
Market where currencies of different countries are bought and sold. |
| A. | Money market |
| B. | Foreign exchange market |
| C. | Stock market |
| D. | None of these |
| Answer» C. Stock market | |
| 33. |
Target pricing is also known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Value pricing |
| B. | International pricing |
| C. | Geographical pricing |
| D. | Rate of return price. |
| Answer» E. | |
| 34. |
The only revenue producing element in the marketing mix is . |
| A. | Product |
| B. | Price |
| C. | Place |
| D. | Promotion. |
| Answer» C. Place | |
| 35. |
Markets located in the heart of the region specializing in few crops like banana,onions etc are called….. |
| A. | Regular periodic market |
| B. | Seasonal market |
| C. | Daily market |
| D. | Rural market. |
| Answer» C. Daily market | |
| 36. |
Production concept focuses on |
| A. | easy availability |
| B. | quality |
| C. | customers need |
| D. | none of these |
| Answer» B. quality | |
| 37. |
A banking product is an example for ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Tangible product |
| B. | Generic product |
| C. | Potential product |
| D. | Intangible product. |
| Answer» E. | |
| 38. |
Avon, Amway, and Tupperware use which of the following forms of channeldistribution? |
| A. | direct marketing channel |
| B. | indirect marketing channel |
| C. | forward channel |
| D. | fashion channel |
| Answer» B. indirect marketing channel | |
| 39. |
Sigma-Sunco has decided to introduce its new sunscreen eye drops in a limited market consisting of only two cities and closely monitor the reactions of potential customers to the product and marketing program. This is called |
| A. | Diffusion analysis |
| B. | Use test |
| C. | Concept test |
| D. | Test marketing |
| Answer» E. | |
| 40. |
………………is the marketing of a social message with a view to changebehavior of people’s habit. |
| A. | Green marketing |
| B. | Social marketing |
| C. | Gaimatias marketing |
| D. | none of these |
| Answer» C. Gaimatias marketing | |
| 41. |
A ____________ policy means that a firm sets one price for all buyers in a given product or service line. |
| A. | Fixed-price |
| B. | Variable-price |
| C. | Dynamic-price |
| D. | Standard-price |
| Answer» B. Variable-price | |
| 42. |
____________ is the amount of money charged for a product or service. |
| A. | Price |
| B. | Accountancy |
| C. | Demand |
| D. | Value |
| Answer» B. Accountancy | |
| 43. |
Augmented product contains ‐‐‐‐‐‐‐‐‐‐. |
| A. | Basic needs |
| B. | Functional characteristics |
| C. | Additional benefits |
| D. | Expected features. |
| Answer» D. Expected features. | |
| 44. |
Today, companies have to manage relation with their ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ in order to ensure timely suppliesand meet customers’ requirements. |
| A. | Customers |
| B. | Government |
| C. | Suppliers |
| D. | International market. |
| Answer» D. International market. | |
| 45. |
The customer will judge the offering by three basis elements: ________, services mix and quality, and price. |
| A. | Performance |
| B. | Salespeople |
| C. | Price |
| D. | Product features and quality |
| Answer» E. | |
| 46. |
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is the practice of charging a low price right down from the beginning to stimulate thegrowth of the market. |
| A. | Skimming |
| B. | Penetration |
| C. | Premium |
| D. | None of these. |
| Answer» C. Premium | |
| 47. |
Marketing research is a part of ………………stage of rural marketing strategy. |
| A. | Planning |
| B. | execution |
| C. | feedback |
| D. | none of these |
| Answer» B. execution | |
| 48. |
When a firm sets a very low price for one or more of its products with a view to drive itscompetitors out of market is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Customary |
| B. | Target pricing |
| C. | Predatory pricing |
| D. | None of these. |
| Answer» D. None of these. | |
| 49. |
The firm uses any existing brand to introduce in market as a new product brand is classified as |
| A. | Brand extension |
| B. | Sub brand |
| C. | parent brand |
| D. | product extension |
| Answer» B. Sub brand | |
| 50. |
The flow of goods from production to consumption is known as ______________. |
| A. | Inbound logistics. |
| B. | Outbound logistics. |
| C. | Process logistics. |
| D. | Reverse logistics |
| Answer» C. Process logistics. | |