MCQOPTIONS
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MCQOPTIONS
This section includes 657 Mcqs, each offering curated multiple-choice questions to sharpen your Testing Subject knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
Simple Global strategy is used in |
| A. | High geographically concentrated strategy & low coordination of activities |
| B. | Low geographically concentrated strategy & high coordination of activities |
| C. | Any of them |
| D. | none |
| Answer» B. Low geographically concentrated strategy & high coordination of activities | |
| 2. |
Behavioral variables of segmentation may include: |
| A. | Patterns of consumption |
| B. | Brand inconstancy |
| C. | Context for business |
| D. | all |
| Answer» D. all | |
| 3. |
This world organization wants to achieve a broad, multilateral, and free worldwide systemof trading. |
| A. | WTO |
| B. | GSP |
| C. | UNCTAD |
| D. | MFN |
| Answer» B. GSP | |
| 4. |
Within the firm, it is primarily the ________ or _________ managers who argue for standardization for the sake of economies of scale. |
| A. | Production, Finance |
| B. | Marketing, Distribution |
| C. | Logistic, Manufacturer |
| D. | Primary, Secondary |
| Answer» B. Marketing, Distribution | |
| 5. |
All of the following are accurate descriptions of the product life cycle concept, exceptwhich one? |
| A. | The PLC concept can describe a product class. |
| Answer» E. | |
| 6. |
For any company looking to expand internationally, be it first-time exporter or a major multinational, a fundamental question has been, and continues to be: |
| A. | New Market, New Product |
| B. | New Market, Same Product |
| C. | The extent to which the marketing mix should or can be standardized across the countries in which the firm operates |
| D. | PDI, PDV |
| Answer» D. PDI, PDV | |
| 7. |
In terms of the PESTLE analysis, the liberalizing of international trade and tariffregimes could go in which section or sections? |
| A. | Political |
| B. | Legal |
| C. | Political and economic and legal |
| D. | Political and environmental |
| Answer» D. Political and environmental | |
| 8. |
This kind of international marketing study contrasts two or more marketing systems to identify similarities and differences. |
| A. | domestic marketing |
| B. | foreign marketing |
| C. | comparative marketing |
| D. | extensive marketing |
| Answer» D. extensive marketing | |
| 9. |
As Global Retailers like Idea, Costco, Toys "R" Us, or Wal-Mart expand their globalcoverage, they are becoming major _________ for international markets |
| A. | Domestic intermediaries |
| B. | International intermediaries |
| C. | Globally renowned |
| D. | EMC |
| Answer» B. International intermediaries | |
| 10. |
This carrier has adopted a dual rate system. |
| A. | Conference line |
| B. | Independent line |
| C. | Tramp line |
| D. | Chartered line |
| Answer» B. Independent line | |
| 11. |
Ethnocentrism can simply be defined as: |
| A. | Developing a simple diverse strategy for new markets |
| B. | Develop one strategy for all countries worldwide |
| C. | Use everywhere the same strategy as at home. |
| D. | Being ethnically centred on a global scale |
| Answer» D. Being ethnically centred on a global scale | |
| 12. |
This organization does not allow a nation to veto a panel’s decision |
| A. | GATT |
| B. | WTO |
| C. | UN |
| D. | NAFTA |
| Answer» C. UN | |
| 13. |
This kind of quota is the most restrictive. |
| A. | absolute quota |
| B. | tariff quota |
| C. | voluntary quota |
| D. | VER |
| Answer» B. tariff quota | |
| 14. |
This is not a characteristic of Japanese distribution channels. |
| A. | multiple layers of wholesalers |
| B. | few small retailers |
| C. | retailers placing frequent but small orders |
| D. | close personal relationships between wholesalers and retailers |
| Answer» C. retailers placing frequent but small orders | |
| 15. |
The internet facilitates globalization by: |
| A. | Making it more difficult to contact potential customers abroad. |
| B. | Cutting the cost for firms of communicating across borders. |
| C. | Making it harder to send money from one country to another. |
| D. | Making it easier for governments to censor the information received by their citizens from abroad. |
| Answer» E. | |
| 16. |
An agent located near production sources who is hired by a client to buy new products thereis known as a(n) |
| A. | Buying agent |
| B. | Resident buyer |
| C. | EMC |
| D. | Drop shipper |
| Answer» C. EMC | |
| 17. |
Which of the following external intermediaries does not take title to the goods that theyprocess? |
| A. | Merchant intermediaries |
| B. | Export merchants |
| C. | Trading companies |
| D. | Agent intermediaries |
| Answer» E. | |
| 18. |
When the exporter, expects the importer, to make the payment immediately upon the draft being presented to him is called. |
| A. | Sight Draft. |
| B. | Usance Draft |
| C. | Demand draft |
| D. | Pay Note |
| Answer» B. Usance Draft | |
| 19. |
This sector accounts for most of the U.S. employment. |
| A. | agriculture/farming |
| B. | manufacturing |
| C. | service |
| D. | high technology |
| Answer» E. | |
| 20. |
In creating research questionnaires, which of the following is good advice for researchspecialist to follow? |
| A. | Use care in the wording and ordering of questions |
| B. | Questions do not have to be arranged in a logical order |
| C. | Ask personal questions in the middle of the instrument |
| D. | Avoid eye contact as it may confuse the respondents |
| Answer» B. Questions do not have to be arranged in a logical order | |
| 21. |
This strategy involves manufacturing operations in a host country for the purpose of exporting a product made there to a company's home country or to other third countries. |
| A. | Sourcing |
| B. | Joint venture |
| C. | Assembly |
| D. | Licensing |
| Answer» B. Joint venture | |
| 22. |
Which one of the following is a pull factor in emigration? |
| A. | Political oppression |
| B. | Job opportunities |
| C. | Food shortages |
| D. | War |
| Answer» E. | |
| 23. |
The marketing mix (the 4 Ps of marketing) does not include |
| A. | product |
| B. | place |
| C. | practicality |
| D. | promotion |
| Answer» D. promotion | |
| 24. |
IMC stands for what? |
| A. | Internal marketing communication |
| B. | Integrated marketing communication |
| C. | Integrated managing company |
| D. | Internal marketing communit |
| Answer» C. Integrated managing company | |
| 25. |
For high unit-value, low-turnover specialty goods, a manufacturer can -----------itsdistribution channel |
| A. | Shorten & narrow |
| B. | Expand & extend |
| C. | Stretch &enlongate |
| D. | all of the above |
| Answer» B. Expand & extend | |
| 26. |
Which of the following is the last step in marketing research process? |
| A. | Developing the research plan |
| B. | Interpreting and reporting the findings |
| C. | Defining the problem and research objectives |
| D. | Implementing the research plan |
| Answer» C. Defining the problem and research objectives | |
| 27. |
Which of the following is NOT a sales promotion technique? |
| A. | Coupons |
| B. | Telephone survey |
| C. | Sample |
| D. | Contests |
| Answer» C. Sample | |
| 28. |
Which of the following C's must be considered if the company is to achieve the optimum volume of sales, secure a reasonable market share, and gain satisfactory market penetration? |
| A. | Coverage |
| B. | Control |
| C. | Character |
| D. | Continuity |
| Answer» B. Control | |
| 29. |
An industry characterized by irregular patterns of stability, rapid technological change, high uncertainty and global competition can be described as: |
| A. | Hypercompetitive |
| B. | Hyperactive |
| C. | Atypical |
| D. | Co-optive |
| Answer» E. | |
| 30. |
Japan’s keiretsu system does not have this characteristic. |
| A. | cross-ownership of equity |
| B. | close ties to the group’s main bank |
| C. | product-market ties with the other firms in the group |
| D. | limited diversification |
| Answer» C. product-market ties with the other firms in the group | |
| 31. |
. Pull factors refer to — |
| A. | offensive motives of internationalization |
| B. | strategic motivation |
| C. | market motives of internationalization |
| D. | resource-seeking motives |
| Answer» C. market motives of internationalization | |
| 32. |
When customers/consumers may have too narrow image of any brand, is distinguish in whichof the following way? |
| A. | Under positioning |
| B. | Over positioning |
| C. | Confused positioning |
| D. | Doubtful positioning |
| Answer» B. Over positioning | |
| 33. |
The innovating firm's sales and export volumes are kept stable in this stage of IPLC. |
| A. | Overseas innovation |
| B. | Maturity |
| C. | Worldwide imitation |
| D. | Reversal |
| Answer» C. Worldwide imitation | |
| 34. |
The most important factor which makes product modification mandatory is |
| A. | country's regulations |
| B. | electrical current standards |
| C. | measurement standards |
| D. | product standards |
| Answer» B. electrical current standards | |
| 35. |
The system which gives LDCs' exports a preferential treatment is called |
| A. | GATT |
| B. | GSP |
| C. | UNCTAD |
| D. | MFN |
| Answer» B. GSP | |
| 36. |
There are complaints towards globalization. Which is not one of them? |
| A. | unhealthy dietary patterns |
| B. | legal rights |
| C. | unsustainable consumption |
| D. | loss of local Culture |
| Answer» C. unsustainable consumption | |
| 37. |
A geocentric firm does not identify itself with a particular country. |
| A. | True |
| B. | False |
| C. | none |
| D. | all |
| Answer» B. False | |
| 38. |
A _________ exists when various companies producing similar products or services worktogether to control their markets |
| A. | Inflation period |
| B. | Deflation period |
| C. | Cartel |
| D. | Service |
| Answer» D. Service | |
| 39. |
Which of the following constitutes Foreign Direct Investment?(a) A speculator trying to make a profit by buying company shares on a foreign stock exchange. |
| A. | A UK energy company buying territory abroad where it expects to find oil reserves. |
| B. | A tourist purchasing foreign currency to spend on a holiday abroad. |
| C. | A company signing an agreement with a wholesaler to distribute its products in foreign markets. |
| D. | all |
| Answer» C. A company signing an agreement with a wholesaler to distribute its products in foreign markets. | |
| 40. |
This kind of product is most likely to require adaptation for overseas markets. |
| A. | musical recordings |
| B. | films |
| C. | automobiles |
| D. | watches |
| Answer» C. automobiles | |
| 41. |
This is not a characteristic of a good test market. |
| A. | Representativeness |
| B. | Self-contained media |
| C. | Expanded trading area |
| D. | Market isolation |
| Answer» D. Market isolation | |
| 42. |
Which of the following is not an International Financial Institution |
| A. | ICICI |
| B. | IMF |
| C. | IDA |
| D. | World Bank |
| Answer» B. IMF | |
| 43. |
Freight forwarders do not perform this function. |
| A. | Packing advice |
| B. | Freight rate quotation |
| C. | Preparation of customs documents |
| D. | Product pricing |
| Answer» E. | |
| 44. |
When a firm uses the same marketing strategies abroad as that used at home, it probablyis |
| A. | Ethnocentric |
| B. | Polycentric |
| C. | Geocentric |
| D. | all |
| Answer» B. Polycentric | |
| 45. |
The most important reason behind the utilization of market segmentation is |
| A. | Market heterogeneity |
| B. | Positioning |
| C. | Test marketing |
| D. | Product life cycle |
| Answer» B. Positioning | |
| 46. |
This intermediary takes title to the products it handles. |
| A. | Buying agent |
| B. | EMC |
| C. | Export broker |
| D. | Trading company |
| Answer» E. | |
| 47. |
This is not a nontariff barrier. |
| A. | Documentation |
| B. | Quota |
| C. | Product inspection |
| D. | Countervailing duties |
| Answer» E. | |
| 48. |
According to the textbook, international marketing is “the multinational process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.” The definition fails to recognize: |
| A. | nonprofit marketing |
| B. | business-to-business marketing |
| C. | consumer marketing |
| D. | integration of the 4 Ps |
| Answer» C. consumer marketing | |
| 49. |
When a U.S. firm leaves local managers of its foreign subsidiary alone by assuming that The foreign market is difficult for outsiders to understand, this is a reflection of |
| A. | ethnocentricity |
| B. | polycentricity |
| C. | egocentricity |
| D. | none of the above |
| Answer» E. | |
| 50. |
International product life cycle has important implications for a company’s----------- |
| A. | Product planning |
| B. | Strategy |
| C. | Brand image |
| D. | all |
| Answer» B. Strategy | |