MCQOPTIONS
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MCQOPTIONS
This section includes 18 Mcqs, each offering curated multiple-choice questions to sharpen your Bachelor of Arts in Animation and Graphic Design (BA Animation and Graphic) knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
The hierarchy of human needs is a valuable guide in the process of Ad. copy formulation. Who devised it? |
| A. | abraham h. maslow |
| B. | philip lesley |
| C. | paul lazarsfeld |
| D. | leon festinger |
| Answer» B. philip lesley | |
| 2. |
What is the name of the promotional tool aimed at building good relations with a company and its publics? |
| A. | publicity |
| B. | public relations |
| C. | advertising |
| D. | promotion |
| Answer» C. advertising | |
| 3. |
A specific coordinated advertising effort on behalf of a particular product or service that extends for a specified period of time |
| A. | campaign |
| B. | trial |
| C. | marketing |
| D. | commercial |
| Answer» B. trial | |
| 4. |
__________ are programs in which a manufacturer pays a percentage of a retailer's local advertising expense for advertising the manufacturer's products. |
| A. | trade promotion programs |
| B. | consumer promotion programs |
| C. | cooperative advertising programs |
| D. | cause-related marketing programs |
| Answer» D. cause-related marketing programs | |
| 5. |
In planning and obtaining publicity, a frequently used tool is the __________, which is an announcement regarding changes in the company or the product line. |
| A. | trade show |
| B. | news release |
| C. | infomercial |
| D. | double-page spread |
| Answer» C. infomercial | |
| 6. |
Which type of promotional tool is non-public, immediate, customized, and interactive? |
| A. | segmented advertising |
| B. | direct marketing |
| C. | brand contacts |
| D. | public relations |
| Answer» C. brand contacts | |
| 7. |
The manufacturer, government body or organization which wishes to have advertisements crated and placed: |
| A. | internal publics |
| B. | advertiser |
| C. | consumer |
| D. | accounts |
| Answer» C. consumer | |
| 8. |
The research which enables an ad agency to better understand how consumers use a product or service is, _________ |
| A. | evaluative research |
| B. | strategic research |
| C. | target research |
| D. | consumer research |
| Answer» C. target research | |
| 9. |
________ define the task that advertising must do with a specific target audience during a specific period of time. |
| A. | advertising strategies |
| B. | message decisions |
| C. | advertising campaigns |
| D. | advertising objectives |
| Answer» E. | |
| 10. |
Developing an effective message strategy begins with identifying ________ that can be used as advertising appeals. |
| A. | advertising specialties |
| B. | emotions |
| C. | customer benefits |
| D. | sales promotions |
| Answer» D. sales promotions | |
| 11. |
__________ is defined as the percentage of households in a market that are tuned to a particular television show or radio station. |
| A. | gross rating points |
| B. | reception rate |
| C. | target audience reach |
| D. | rating |
| Answer» E. | |
| 12. |
Awareness, __________, ___________, preference, ___________ and purchase are the stages consumers move through in terms of buyer-readiness. |
| A. | post-purchase, knowledge, liking |
| B. | liking, attitude, conviction |
| C. | knowledge, liking, conviction |
| D. | knowledge, liking, attitude |
| Answer» D. knowledge, liking, attitude | |
| 13. |
_____consists of short-term incentives to encourage the purchase or sale of a product or service. |
| A. | a segmented promotion |
| B. | sales promotion |
| C. | advertising |
| D. | a patronage reward |
| Answer» C. advertising | |
| 14. |
A/An __________ made up of the company s own advertising staff may provide full services or a limited range of services. |
| A. | intrafirm agenc |
| B. | in-house agency |
| C. | promotional department |
| D. | full-service agency |
| Answer» C. promotional department | |
| 15. |
Which of the following statements about magazines as an advertising medium is true? |
| A. | magazines have distinct profiles for well-defined target audiences |
| B. | some nationally distributed magazines publish regional or metro editions to reduce the cost of ads and wasted coverage |
| C. | magazine ads can convey complex information |
| D. | all of these |
| Answer» E. | |
| 16. |
Program-length (30-minute) advertisements that take an educational approach to communication with potential customers are called |
| A. | advertorials |
| B. | infomercials |
| C. | intrusionaries |
| D. | advocacy ads |
| Answer» C. intrusionaries | |
| 17. |
The consumer s conscious or unconscious decision to repurchase a brand continually, |
| A. | decision making |
| B. | consumption rate |
| C. | consumption strategy |
| D. | brand loyalty |
| Answer» E. | |
| 18. |
Advertisements intended to promote sale of the products by appealing directly to the consumers/buyers is called,_________ |
| A. | consumer advertising |
| B. | consumption advertising |
| C. | retail advertising |
| D. | trade advertising |
| Answer» B. consumption advertising | |