MCQOPTIONS
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MCQOPTIONS
This section includes 657 Mcqs, each offering curated multiple-choice questions to sharpen your Testing Subject knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
The organizational division which made the decision on the amount of available resources is part of |
| A. | corporate level |
| B. | division level |
| C. | business unit |
| D. | decision level |
| Answer» B. division level | |
| 2. |
The demand curve for the prestige goods slopes |
| A. | upward |
| B. | downward |
| C. | leftward |
| D. | rightward |
| Answer» B. downward | |
| 3. |
The form of countertrade in which seller sells equipment to some other country and receive money and goods manufactured at plant as payments is called |
| A. | barter |
| B. | compensation deal |
| C. | offset |
| D. | buy back arrangement |
| Answer» E. | |
| 4. |
A challenge that is posed in absence of defensive marketing leading to lower sales is called |
| A. | environmental threat |
| B. | environmental opportunity |
| C. | environmental strength |
| D. | environmental weakness |
| Answer» B. environmental opportunity | |
| 5. |
The costs of products that fluctuates with the level of production are classified as |
| A. | total costs |
| B. | augmented costs |
| C. | variable costs |
| D. | fixed costs |
| Answer» D. fixed costs | |
| 6. |
The factor which does not lead to product price increase is |
| A. | cost inflation |
| B. | over demand |
| C. | anticipatory pricing |
| D. | predatory pricing |
| Answer» E. | |
| 7. |
When to companies join hands to market new or complementary products is best classified as |
| A. | product alliance |
| B. | logistic alliances |
| C. | service alliance |
| D. | market collaborations |
| Answer» B. logistic alliances | |
| 8. |
The image pricing, location pricing, channel pricing and time pricing are all types of price discrimination of |
| A. | first degree |
| B. | second degree |
| C. | third degree |
| D. | fourth degree |
| Answer» D. fourth degree | |
| 9. |
The building of understanding, individual customer offerings and deeper relationships is part of |
| A. | customer acquisition process |
| B. | the new-offering process |
| C. | customer relationship management |
| D. | the strategic management process |
| Answer» D. the strategic management process | |
| 10. |
The extra payment awarded to resellers for their participation in special programs is classified as |
| A. | allowance |
| B. | offset discount |
| C. | seasonal discount |
| D. | equalizing discount |
| Answer» B. offset discount | |
| 11. |
The type of auction which have many buyers and only one seller and the bidder raise the price of an offer is classified as |
| A. | English auctions |
| B. | Dutch auctions |
| C. | equalizing-bid auctions |
| D. | Australian auctions |
| Answer» B. Dutch auctions | |
| 12. |
The desired return is subtracted from 1 and is divided by unit cost to calculate |
| A. | markup demand |
| B. | unit cost |
| C. | markup cost |
| D. | markup price |
| Answer» E. | |
| 13. |
If the fixed cost is $18000 and the variable cost is $16000 then the total cost is |
| A. | $18,000 |
| B. | $16,000 |
| C. | $340,000 |
| D. | $34,000 |
| Answer» E. | |
| 14. |
The rental car service and hotels sometime offers mutual discount is an example of |
| A. | pricing collaborations |
| B. | transport alliances |
| C. | room service alliance |
| D. | special discounts |
| Answer» B. transport alliances | |
| 15. |
The shared values, norms, stories and beliefs characterizing the organization are called |
| A. | organizational culture |
| B. | departmental culture |
| C. | business environment |
| D. | analytical environment |
| Answer» B. departmental culture | |
| 16. |
The assessment of growth opportunities is part of |
| A. | corporate planning |
| B. | tactical planning |
| C. | strategic planning |
| D. | financial planning |
| Answer» B. tactical planning | |
| 17. |
When a company agrees to promote product of any other company's market offering is best classified as |
| A. | product alliance |
| B. | service alliances |
| C. | promotional alliances |
| D. | logistic alliances |
| Answer» D. logistic alliances | |
| 18. |
The kind of pricing in which prices are set below the cost temporarily and intentionally to destroy the competitors is classified as |
| A. | non-predatory pricing |
| B. | predatory pricing |
| C. | descriptive pricing |
| D. | augmented pricing |
| Answer» C. descriptive pricing | |
| 19. |
The business can be defined in the dimensions of |
| A. | customer groups |
| B. | customer needs |
| C. | technology |
| D. | all of above |
| Answer» E. | |
| 20. |
The target return pricing method is used by companies selling |
| A. | demand inelastic items |
| B. | specialty items |
| C. | public utilities |
| D. | slower moving items |
| Answer» D. slower moving items | |
| 21. |
The reduction of price awarded to the customers who pays their bills promptly is classified as |
| A. | non-functional discount |
| B. | discount |
| C. | quantity discount |
| D. | descriptive discount |
| Answer» C. quantity discount | |
| 22. |
The 'inbound or outbound logistics' are part of value chain's |
| A. | primary activities |
| B. | marketing activities |
| C. | financial activities |
| D. | raw material activities |
| Answer» B. marketing activities | |
| 23. |
The total costs divided by production level to calculate |
| A. | average costs |
| B. | fixed costs |
| C. | variable costs |
| D. | discounted costs |
| Answer» B. fixed costs | |
| 24. |
In the value creation, 'providing the value' phase includes |
| A. | determining specific features |
| B. | determining product price |
| C. | determining product inventory |
| D. | both a and b |
| Answer» E. | |
| 25. |
The price discrimination in which same product is charged differently at different places even though cost of offering the product is exactly same is known as |
| A. | customer segment pricing |
| B. | product-form pricing |
| C. | location pricing |
| D. | channel pricing |
| Answer» D. channel pricing | |
| 26. |
The pricing discrimination in which different forms of same market offering is priced differently is classified as |
| A. | image pricing |
| B. | channel pricing |
| C. | customer segment pricing |
| D. | product-form pricing |
| Answer» E. | |
| 27. |
The strategies such as diversification, penetration and market development are part of |
| A. | extensive growth |
| B. | intensive growth |
| C. | integrative growth |
| D. | disintegrative growth |
| Answer» C. integrative growth | |
| 28. |
The pricing strategy used by companies operating in price sensitive market is classified as |
| A. | market penetration pricing |
| B. | market skimming pricing |
| C. | quality leadership pricing |
| D. | push pricing strategy |
| Answer» B. market skimming pricing | |
| 29. |
The overhead costs are also known as |
| A. | employees salaries |
| B. | labor wages |
| C. | fixed costs |
| D. | variable costs |
| Answer» D. variable costs | |
| 30. |
The companies core business process includes |
| A. | customer acquisition process |
| B. | market sensing process |
| C. | CRM process |
| D. | all of above |
| Answer» E. | |
| 31. |
The demand for a particular product declines if the price is |
| A. | stable |
| B. | high |
| C. | low |
| D. | None of above |
| Answer» C. low | |
| 32. |
The pricing objective of company who is plagued with intense competition and overcapacity is |
| A. | maximum market skimming |
| B. | maximum market share |
| C. | maximum current profit |
| D. | survival |
| Answer» E. | |
| 33. |
The costs of products that does not fluctuate with the level of production are classified as |
| A. | quality costs |
| B. | augmented costs |
| C. | variable costs |
| D. | fixed costs |
| Answer» E. | |
| 34. |
For the planning period, the development of specific goals is called |
| A. | goal formulation |
| B. | goal achievement |
| C. | goal hierarchy |
| D. | quantitative objective |
| Answer» B. goal achievement | |
| 35. |
The structure, policies and corporate culture to change business environment are called |
| A. | organization |
| B. | company |
| C. | conglomerate |
| D. | diversified market |
| Answer» B. company | |
| 36. |
The 'product-development strategy' is used to gain market share |
| A. | new products in new market |
| B. | current product in current market |
| C. | new products in current markets |
| D. | new products for new markets |
| Answer» D. new products for new markets | |
| 37. |
The strategic plan to carry activities for profitable business unit is activity of |
| A. | business unit level |
| B. | division level |
| C. | decision level |
| D. | corporate level |
| Answer» B. division level | |
| 38. |
The reduction in price awarded to customers who buy products in large volumes is classified as |
| A. | non-functional discount |
| B. | discount |
| C. | quantity discount |
| D. | descriptive discount |
| Answer» D. descriptive discount | |
| 39. |
The form of countertrade in which seller gets payments in cash and agrees to spend amount of money within specific time period is classified as |
| A. | offset |
| B. | buy back arrangement |
| C. | barter |
| D. | compensation deal |
| Answer» B. buy back arrangement | |
| 40. |
The ceiling of the product's price is set with the help of |
| A. | demand |
| B. | supply |
| C. | cost |
| D. | discount and allowance |
| Answer» B. supply | |
| 41. |
The approving of orders, shipping goods on time and payment of collection is part of |
| A. | the fulfill management process |
| B. | customer acquisition process |
| C. | customer relationship management |
| D. | corporate goals |
| Answer» B. customer acquisition process | |
| 42. |
When good opportunities exist outside the present business, this is called |
| A. | extensive growth |
| B. | integrative growth |
| C. | diversification growth |
| D. | downsizing the business |
| Answer» D. downsizing the business | |
| 43. |
The price discrimination in which seller charges less to the customers who buy in large volumes is classified as |
| A. | second-degree price discrimination |
| B. | first-degree price discrimination |
| C. | third-degree discrimination |
| D. | fourth-degree discrimination |
| Answer» B. first-degree price discrimination | |
| 44. |
The 'value chain' identifies |
| A. | four primary activities |
| B. | five primary activities |
| C. | six primary activities |
| D. | seven primary activities |
| Answer» C. six primary activities | |
| 45. |
The type of auctions which considers both situations such as many buyers and one seller or one seller and many buyers is classified as |
| A. | Australian auctions |
| B. | English auctions |
| C. | Dutch auctions |
| D. | Sealed-bid auctions |
| Answer» D. Sealed-bid auctions | |
| 46. |
The process of defining the focus of selling to potential market is called |
| A. | strategic market definition |
| B. | financial market definition |
| C. | target market definition |
| D. | business analysis definition |
| Answer» B. financial market definition | |
| 47. |
The selling practice of companies in which company charges two or more prices without any difference in costs is classified as |
| A. | price functionality |
| B. | price rebates |
| C. | price discrimination |
| D. | price leadership |
| Answer» D. price leadership | |
| 48. |
The company licenses other companies to produce its products is classified as |
| A. | service alliance |
| B. | product alliance |
| C. | logistic alliances |
| D. | pricing collaborations |
| Answer» C. logistic alliances | |
| 49. |
The value creation sequence process phases does not include |
| A. | choosing the value |
| B. | communicating the value |
| C. | providing the value |
| D. | making the superior product |
| Answer» E. | |
| 50. |
The strategies such as vertical and horizontal integration are classified as |
| A. | integrative growth |
| B. | disintegrative growth |
| C. | extensive growth |
| D. | intensive growth |
| Answer» B. disintegrative growth | |