MCQOPTIONS
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MCQOPTIONS
This section includes 657 Mcqs, each offering curated multiple-choice questions to sharpen your Testing Subject knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
As per the third level of Brand loyalty pyramid ,They are satisfied buyers with switching cost . This group is called |
| A. | Switching-cost loyal. |
| B. | Brand loyalist |
| C. | Committed buyers |
| D. | Satisfied buyers |
| Answer» B. Brand loyalist | |
| 2. |
Endorser brandusually represents organization rather than product because organizational association such as innovation, leadership and trust are particularly relevant for endorsemen example |
| A. | Mc Maharaja, Mc Aloo Tikki |
| B. | Lux , Pears |
| C. | Surf, Rin |
| D. | Tide , Pantene |
| Answer» B. Lux , Pears | |
| 3. |
Ferrari and Jaguar are very high in differentiation but extremely low in_______ |
| A. | Differentiation |
| B. | Knowledge, |
| C. | Relevance |
| D. | Esteem |
| Answer» D. Esteem | |
| 4. |
________is a long-term plan for the development of a successful brand in order to achieve specific goals. |
| A. | Brand building |
| B. | Brand Equity |
| C. | Brand strategy |
| D. | Brand |
| Answer» D. Brand | |
| 5. |
It is one of the Brand Identity structure |
| A. | Brand Association |
| B. | Extended Identity |
| C. | Brand Image |
| D. | Brand Symbol |
| Answer» C. Brand Image | |
| 6. |
The brand manager role first developed by __________ in the mid -1930’s. |
| A. | Johnson and Johnson |
| B. | HUL |
| C. | Procter & Gamble |
| D. | Nestle |
| Answer» D. Nestle | |
| 7. |
Amul - Master Chef India , Dream 11 IPL , FBB Miss India are examples |
| A. | User Imagery |
| B. | Sponsorship |
| C. | Event |
| D. | Road Show |
| Answer» C. Event | |
| 8. |
__________________are concerned with creating a lasting impression among consumers and improving product sales and market share. |
| A. | Marketer |
| B. | Brand Manager |
| C. | Consumer |
| D. | Manufacturer |
| Answer» C. Consumer | |
| 9. |
As per the perceptual Map it is Cars that are expensive & sporty |
| A. | BMW |
| B. | Wagon R |
| C. | NaNo |
| D. | Honda city |
| Answer» B. Wagon R | |
| 10. |
_________can be based on either typical users (people you see using the brand) or idealized users (as portrayed in advertising and elsewhere) |
| A. | Brand personality |
| B. | User Imagery |
| C. | Brand Image |
| D. | Brand symbol |
| Answer» C. Brand Image | |
| 11. |
On the fourth level these groups are have emotional feeling attachment towards the brand. The consider the brand as |
| A. | Competitor |
| B. | Association |
| C. | Friend |
| D. | Promise |
| Answer» D. Promise | |
| 12. |
In 1996 developed the model of ‘Brand Equity Ten’ term was coined by |
| A. | Kevin Keller |
| B. | Isaac Jacob |
| C. | David Aaker |
| D. | Philip Kotler |
| Answer» D. Philip Kotler | |
| 13. |
The major cause of brands losing their credibility and the identity is due to ------------- |
| A. | Brand image |
| B. | Brand Trap |
| C. | Brand personality |
| D. | Brand positioning |
| Answer» C. Brand personality | |
| 14. |
Fevicol is not known as a brand, but by it positioning as “the strong adhesive”. “Fevicol ka Jhood hai. This is a________ |
| A. | Brand image trap |
| B. | Brand position trap |
| C. | External perspective trap |
| D. | Product–Attribute Fixation: |
| Answer» C. External perspective trap | |
| 15. |
____ has proposed the Big Five theory of brand personality. |
| A. | Richard Aaker |
| B. | . AmeySchiffman |
| C. | Jennifer Aaker |
| D. | David Loudon |
| Answer» D. David Loudon | |
| 16. |
Vicks was repositioned from a cold rub to adult rub. This is an example of ________ repositioning |
| A. | Increase of users |
| B. | Increase of competitors |
| C. | Increase of product |
| D. | Increase of brand |
| Answer» B. Increase of competitors | |
| 17. |
It includes two visual signals of a brand—its character (E.g.: Amul girl, Vodafone ZOO ZOO) and its logo. This is known as |
| A. | Brand Symbol |
| B. | Brand Looks |
| C. | Brand relationship |
| D. | Brand quality |
| Answer» B. Brand Looks | |
| 18. |
In Competitor analysis When analyzing the competitors companies needs to establish their market position, brand position, __________ and brand personality |
| A. | Brand promise |
| B. | Brand strategy |
| C. | Brand leveraging |
| D. | Brand identity |
| Answer» B. Brand strategy | |
| 19. |
The brand product matrix can be defined as a graphical representation of all the brands and products sold by an: |
| A. | City |
| B. | Organization |
| C. | People |
| D. | Country |
| Answer» C. People | |
| 20. |
Despite this massive set back, they kept the cord live with their consumers. A series of videos with hashtags WEMISSYOUTOO were launched by the well known brand |
| A. | Yippe |
| B. | Top Ramen |
| C. | Maggi |
| D. | Chings |
| Answer» D. Chings | |
| 21. |
It is the ultimate achievement-need of branding |
| A. | Brand Relationship |
| B. | Brand Associations |
| C. | Brand Looks |
| D. | Brand elements |
| Answer» B. Brand Associations | |
| 22. |
Choose the brand with a sophisticated personality |
| A. | Ghadi detergent |
| B. | Mercedes |
| C. | McDonald's |
| D. | Pantaloons |
| Answer» C. McDonald's | |
| 23. |
Designers at times use colour as the means of __________ a user interface. |
| A. | Identification |
| B. | Charming |
| C. | Fascinating |
| D. | Exquisite |
| Answer» B. Charming | |
| 24. |
Designers generally use __________ colour for the background, and __________ for the text. |
| A. | Blue, pink |
| B. | White, black |
| C. | Black, white |
| D. | Pink, blue |
| Answer» C. Black, white | |
| 25. |
__________ is generally used to emphasize the text. |
| A. | Italics |
| B. | Underline |
| C. | Bold |
| D. | Regular |
| Answer» D. Regular | |
| 26. |
Designers generally use __________ font style and __________ font size in an interface. |
| A. | One, two |
| B. | Two, one |
| C. | Four, one |
| D. | One, one |
| Answer» B. Two, one | |
| 27. |
Designers generally avoid using __________ and __________ in an interface. |
| A. | Italics and underline |
| B. | Underline and bold |
| C. | Bold and italics |
| D. | Regular and bold |
| Answer» B. Underline and bold | |
| 28. |
An object’s __________ is used to display the type, style, and size of the font, used to display the object’s text. |
| A. | Font property |
| B. | Size property |
| C. | Text property |
| D. | Style property |
| Answer» B. Size property | |
| 29. |
Designers usually include graphics to __________ a portion of screen. |
| A. | Mesmerize |
| B. | Emphasize |
| C. | Attract |
| D. | Glorify |
| Answer» C. Attract | |
| 30. |
Each button has same height and width because they are __________ the interface. |
| A. | Stacked |
| B. | Queued |
| C. | Clustered |
| D. | Heaped |
| Answer» B. Queued | |
| 31. |
The text contained in the identifying label is entered using __________ |
| A. | Sentence capitalization |
| B. | Book title capitalization |
| C. | Character capitalization |
| D. | Word capitalization |
| Answer» B. Book title capitalization | |
| 32. |
A button’s caption is entered using __________ |
| A. | sentence capitalization |
| B. | book title capitalization |
| C. | character capitalization |
| D. | word capitalization |
| Answer» C. character capitalization | |