MCQOPTIONS
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| 1. |
Fevicol is not known as a brand, but by it positioning as “the strong adhesive”. “Fevicol ka Jhood hai. This is a________ |
| A. | Brand image trap |
| B. | Brand position trap |
| C. | External perspective trap |
| D. | Product–Attribute Fixation: |
| Answer» C. External perspective trap | |