MCQOPTIONS
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MCQOPTIONS
This section includes 66 Mcqs, each offering curated multiple-choice questions to sharpen your Bachelor Multimedia Communication (BMMC) knowledge and support exam preparation. Choose a topic below to get started.
| 51. |
When an international seller sells a plant, equipment, or technology to another country and agrees to take payment in the resulting products, it is called: |
| A. | Barter |
| B. | Buy-back |
| C. | Counter purchase |
| D. | Like-value exchange |
| Answer» C. Counter purchase | |
| 52. |
___________ is the process of evaluating each market segment's attractiveness and selecting one or more segments to enter. |
| A. | Mass marketing |
| B. | Market segmentation |
| C. | Market targeting |
| D. | Market positioning |
| Answer» D. Market positioning | |
| 53. |
A ________________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels. |
| A. | Blocking strategy |
| B. | Push strategy |
| C. | Pull strategy |
| D. | Integrated strategy |
| Answer» C. Pull strategy | |
| 54. |
What two major communication channels do marketers use to convey their product to consumers? |
| A. | word-of-mouth and commercials |
| B. | personal and non-personal channels |
| C. | message source and feedback |
| D. | print media and events |
| Answer» C. message source and feedback | |
| 55. |
_________________ is direct communications with carefully targeted individual consumers to an immediate response |
| A. | personal selling |
| B. | public relations |
| C. | direct marketing |
| D. | sales promotion |
| Answer» D. sales promotion | |
| 56. |
Price, _____, _____and Physical distribution are the four main elements in marketing |
| A. | product, sales |
| B. | sales, advertising |
| C. | product, promotion |
| D. | promotion, purchasing |
| Answer» D. promotion, purchasing | |
| 57. |
The manufacturer, government body or organization which wishes to have advertisements crated and placed |
| A. | internal publics |
| B. | advertiser |
| C. | consumer |
| D. | accounts |
| Answer» C. consumer | |
| 58. |
When a seller of a product requires that its dealers not handle competitors products, the seller s strategy is called: |
| A. | Multilevel distribution |
| B. | Prohibitive retailing |
| C. | Exclusive dealing |
| D. | Bonded partnering |
| Answer» D. Bonded partnering | |
| 59. |
The research which enables an ad agency to better understand how consumers use a product or service is, _________ |
| A. | evaluative research |
| B. | strategic research |
| C. | target research |
| D. | consumer research |
| Answer» C. target research | |
| 60. |
Which one of the following is not a constituent of internal public of any organization? |
| A. | management cadre of the organization |
| B. | workers representatives of the organization |
| C. | secretarial/clerical personnel of the organization |
| D. | consumers and consumer groups |
| Answer» E. | |
| 61. |
Advertising that is usually restricted in size and format and arranged in a group based on the mature of product or service advertised is generally referred to as |
| A. | display advertising |
| B. | corporate advertising |
| C. | classified advertising |
| D. | corporative advertising |
| Answer» D. corporative advertising | |
| 62. |
Which among the options is an attitude change theory that postulates, consumers act to relieve the discomfort that occurs as a result of conflict in believes? |
| A. | Cultivation Theory |
| B. | Magic Bullet Theory |
| C. | Cognitive Dissonance Theory |
| D. | Diffusion of Innovations Theory |
| Answer» D. Diffusion of Innovations Theory | |
| 63. |
Which of the following is NOT an internal factor that influences the consumer product acquisition process include |
| A. | Learning |
| B. | Family |
| C. | Self-concept |
| D. | Perceptions |
| Answer» C. Self-concept | |
| 64. |
In evaluating messages for advertising, telling how the product is better than the competing brands aims at making the ad: |
| A. | Meaningful |
| B. | Distinctive |
| C. | Believable |
| D. | Remembered |
| Answer» C. Believable | |
| 65. |
Sales tools used to support a company's advertising and personal selling directed to wholesalers, retailers, or distributors are called |
| A. | Trade-oriented sales promotions |
| B. | Consumer promotions |
| C. | Manufacturers promotions |
| D. | Sales promotions |
| Answer» B. Consumer promotions | |
| 66. |
Copy testing is a specialized field of marketing research that determines an ad s effectiveness among consumers. It is also known as, |
| A. | Post-testing |
| B. | Copy tasting |
| C. | Pre-testing |
| D. | Primary testing |
| Answer» D. Primary testing | |