MCQOPTIONS
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MCQOPTIONS
This section includes 1112 Mcqs, each offering curated multiple-choice questions to sharpen your C++ Programming knowledge and support exam preparation. Choose a topic below to get started.
| 1051. |
Setting the promotion budget so as to match the budgets of the competitors is characteristicof which of the following budget methods? |
| A. | Affordable method |
| B. | Percentage-of-Sales method |
| C. | competitive-parity method |
| D. | Objective-end-task method |
| Answer» D. Objective-end-task method | |
| 1052. |
The basic objective of push strategy is to encourage the ___________ |
| A. | Consumer |
| B. | middlemen |
| C. | Producer |
| D. | Public |
| Answer» C. Producer | |
| 1053. |
A market with which of the following characteristics would generally be less competitive? |
| A. | High barriers to entry. |
| B. | Lots of potential substitutes exist. |
| C. | Strong bargaining power among buyers. |
| D. | Strong bargaining power among suppliers. |
| Answer» D. Strong bargaining power among suppliers. | |
| 1054. |
The reduction in the price of a product for a short span of time is known as___________ |
| A. | Rebate |
| B. | Free Offer |
| C. | Price off offer |
| D. | Trade offer |
| Answer» D. Trade offer | |
| 1055. |
Need become _____ when they are directed to specific objects that might satisfy the need. |
| A. | Wants |
| B. | Needs |
| C. | Demand. |
| D. | Flexibility. |
| Answer» B. Needs | |
| 1056. |
_____ is a self-regulatory voluntary organization of the advertising industry |
| A. | Securities and Exchange Board of India |
| B. | Reserve Bank of India (RBI) |
| C. | Medical Council of India |
| D. | Advertising Standards Council of India (ASCI) |
| Answer» E. | |
| 1057. |
Which among the following is a Pull Strategy? |
| A. | Trade promotion |
| B. | Consumer Promotion |
| C. | Sales Force Promotion |
| D. | None of these |
| Answer» C. Sales Force Promotion | |
| 1058. |
The final stage in the personal sales process is the stage |
| A. | Follow-up |
| B. | Assumptive close |
| C. | Trial Close |
| D. | Presentation |
| Answer» B. Assumptive close | |
| 1059. |
Which one of the following is not one of the P s of marketing? |
| A. | Product. |
| B. | Price. |
| C. | Place. |
| D. | Production. |
| Answer» E. | |
| 1060. |
The typical method of retail operation used by supermarkets and catalog showrooms iscalled: |
| A. | Self service retailing. |
| B. | Limited service retailing. |
| C. | Full service retailing. |
| D. | Service merchandiser. |
| Answer» D. Service merchandiser. | |
| 1061. |
Advertisement aims at _________ |
| A. | Product selling |
| B. | Marketing |
| C. | Customer relations |
| D. | Mass communication |
| Answer» E. | |
| 1062. |
All companies strive to build _____ strength. |
| A. | Brand. |
| B. | Image. |
| C. | Customer. |
| D. | Employee |
| Answer» B. Image. | |
| 1063. |
The combination of media used for advertising in a target market is |
| A. | Media Mix |
| B. | Market-Media Match |
| C. | Media Advertising |
| D. | Media Option |
| Answer» B. Market-Media Match | |
| 1064. |
. Which of the following best identifies how marketing must be understood today? |
| A. | Satisfy customer needs. |
| B. | Marketing. |
| C. | Selling. |
| D. | Behaviour. |
| Answer» B. Marketing. | |
| 1065. |
Agricultural products are_________. |
| A. | Perishable. |
| B. | Highly priced. |
| C. | Low quality products. |
| D. | Heterogeneous goods |
| Answer» E. | |
| 1066. |
The sales promotion strategy which concentrates on the middlemen and consumers isknown as______________ |
| A. | Pull Strategy |
| B. | Combination strategy |
| C. | Sale force Strategy |
| D. | Push Strategy |
| Answer» C. Sale force Strategy | |
| 1067. |
_____ includes that other company s offering similar products & services to the samecustomer at similar prices. |
| A. | Supply Chain. |
| B. | Competition. |
| C. | Product. |
| D. | Price |
| Answer» C. Product. | |
| 1068. |
_____ includes the configuration of benefits, value, cost and satisfaction |
| A. | Demand. |
| B. | Innovation. |
| C. | Creativity. |
| D. | Invention. |
| Answer» E. | |
| 1069. |
The strategy that encourages dealers and distributors to sell a product is known as |
| A. | Push |
| B. | Pull |
| C. | Combination |
| D. | Marketing |
| Answer» B. Pull | |
| 1070. |
Searching and identifying potential buyers for a product is ___ |
| A. | Selling |
| B. | Prospecting |
| C. | Compelling |
| D. | Canvasing |
| Answer» C. Compelling | |
| 1071. |
Which among the following is not a function of ad agency? |
| A. | Conduct market analysis |
| B. | Develop advertising plans |
| C. | Develop media strategy |
| D. | Collect feedback from target audience. |
| Answer» D. Collect feedback from target audience. | |
| 1072. |
If a copy tells openly and directly all the features of a product or a service with the help ofsuitable pictures, photos and diagrams to impress a customer, it is called? |
| A. | descriptive copy |
| B. | educational copy |
| C. | straight selling copy |
| D. | expository copy |
| Answer» E. | |
| 1073. |
Which is intangible among the following? |
| A. | Product. |
| B. | Services. |
| C. | Products & services. |
| D. | Sales. |
| Answer» C. Products & services. | |
| 1074. |
The process of purchasing space in a media is |
| A. | Media Spacing |
| B. | Media Scheduling |
| C. | Media Purchasing |
| D. | Media Buying |
| Answer» E. | |
| 1075. |
_____ involves managing demand, which in turn involves managing customer relationship. |
| A. | Marketing management. |
| B. | Direct marketing. |
| C. | Production management. |
| D. | Advertising. |
| Answer» B. Direct marketing. | |
| 1076. |
The words used to convey the advertisement idea is ____________. |
| A. | Advertisement. |
| B. | Advertisement Research. |
| C. | Advertisement copy. |
| D. | Advertisement budget |
| Answer» D. Advertisement budget | |
| 1077. |
Determining the promotion budget on the basis of financial availability of capital ischaracteristic of which of the following budget methods? |
| A. | Affordable method |
| B. | percentage-of-sales method |
| C. | competitive-parity method |
| D. | objective-end-task method |
| Answer» B. percentage-of-sales method | |
| 1078. |
A _____ is a trade of vale between two or more parties. |
| A. | Transaction. |
| B. | Exchange. |
| C. | Transfer. |
| D. | Prospecting. |
| Answer» B. Exchange. | |
| 1079. |
The specific carrier within a medium is called |
| A. | Media Carrier |
| B. | Media Bus |
| C. | Media Van |
| D. | Media Vehicle |
| Answer» E. | |
| 1080. |
Direct mail advertising sends messages through |
| A. | Audio |
| B. | Video |
| C. | |
| D. | None of these |
| Answer» D. None of these | |
| 1081. |
The benefits of marketing channels are……….. |
| A. | Cost saving |
| B. | Time saving |
| C. | Financial support given |
| D. | All of above |
| Answer» E. | |
| 1082. |
Consider the following statements:Statement 1: Post testing is an evaluation conducted to know whether a proposed ad campaign is appealing to target group Statement 2: It is also known as copy testing. |
| A. | Both statements are right |
| B. | Both statements are wrong |
| C. | Only Statement 1 is correct |
| D. | Only statement 2 is correct |
| Answer» C. Only Statement 1 is correct | |
| 1083. |
A brand is a _______. |
| A. | Name. |
| B. | Term. |
| C. | Sign. |
| D. | A combination of all of the above. |
| Answer» E. | |
| 1084. |
Which of the following is more of personal medium of advertisement? |
| A. | Internet Advertisement |
| B. | Broadcast Media |
| C. | Direct Mail Advertising |
| D. | Print Media |
| Answer» D. Print Media | |
| 1085. |
Selection of most appropriate cost-effective medium in advertisement is |
| A. | Media Buying |
| B. | Media Scheduling |
| C. | Media Purchasing |
| D. | Media Selection |
| Answer» E. | |
| 1086. |
_____is not a part of the external marketing environment. |
| A. | Political. |
| B. | Legal. |
| C. | Product. |
| D. | Socio cultural. |
| Answer» D. Socio cultural. | |
| 1087. |
The plan that show time, date and frequency of an advertisement is |
| A. | Media Plan |
| B. | Media Schedule |
| C. | Media Time |
| D. | Media Space |
| Answer» C. Media Time | |
| 1088. |
_____emerges when people decide to satisfy and want through exchange. |
| A. | Marketing. |
| B. | Sales. |
| C. | Purchase. |
| D. | Accounting. |
| Answer» C. Purchase. | |
| 1089. |
________ is the oral communication with potential buyers of a product with the intention ofmaking a sale. |
| A. | Personal Selling |
| B. | Direct Marketing |
| C. | Sales Promotion |
| D. | Publicity |
| Answer» B. Direct Marketing | |
| 1090. |
Point of Purchase Ads are also known as |
| A. | In-Store Advertising |
| B. | Built-in Advertising |
| C. | Green Advertising |
| D. | Stock Advertising |
| Answer» B. Built-in Advertising | |
| 1091. |
_____ and ____ are the major factors influencing the selection of suppliers. |
| A. | Price and Quantity |
| B. | Price and Quality. |
| C. | Price and Delivery. |
| D. | Quantity and Delivery. |
| Answer» D. Quantity and Delivery. | |
| 1092. |
An Ad copy which informs the target group the fact that the manufacturer is establishedenough to give them the right goods is? |
| A. | Institutional copy |
| B. | straight selling copy |
| C. | Educational copy |
| D. | expository copy |
| Answer» B. straight selling copy | |
| 1093. |
_____ is a plan of presenting the message in a more specific and compact form within theadvertising space available to the target consumers |
| A. | advertisement media |
| B. | advertisement copy |
| C. | advertising layout |
| D. | teaser advertisements |
| Answer» D. teaser advertisements | |
| 1094. |
Colgate is offering scholarships worth one lakh rupees to Indian students. This highlights |
| A. | Advertising clutter |
| B. | Corporate Social Responsibility |
| C. | Advertising revolution |
| D. | Mass advertising |
| Answer» C. Advertising revolution | |
| 1095. |
The social aspect of marketing is to ensure_________. |
| A. | Price. |
| B. | Demand. |
| C. | Low price with high quality. |
| D. | Service goods. |
| Answer» D. Service goods. | |
| 1096. |
Which of the following promotional forms is often described as being too impersonal andonly a one-way communication form? |
| A. | advertising |
| B. | personal selling |
| C. | public relations |
| D. | sales promotion |
| Answer» B. personal selling | |
| 1097. |
Creating image of product in the minds of target group is called |
| A. | Marketing |
| B. | positioning |
| C. | Branding |
| D. | Popularizing |
| Answer» C. Branding | |
| 1098. |
In how many ways we can capture the external variables in the lambda expression? |
| A. | 1 |
| B. | 2 |
| C. | 3 |
| D. | 4 |
| Answer» D. 4 | |
| 1099. |
What is lambda expression in C++? |
| A. | A technique of C++ that allows us to write inline functions without a name |
| B. | A technique of C++ that allows us to write overloaded functions |
| C. | A technique of C++ that allows us to write functions that are called more than once |
| D. | A technique of C++ that allows us to write functions without parameters |
| Answer» B. A technique of C++ that allows us to write overloaded functions | |
| 1100. |
What is the correct statement about lambda expression? |
| A. | The return type of lambda expression can be neglected in some cases |
| B. | The return type of lambda expression must be specified in all cases |
| C. | Lambda expression should be very large functions |
| D. | Lambda expression is also available in C |
| Answer» B. The return type of lambda expression must be specified in all cases | |