MCQOPTIONS
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MCQOPTIONS
This section includes 1112 Mcqs, each offering curated multiple-choice questions to sharpen your C++ Programming knowledge and support exam preparation. Choose a topic below to get started.
| 1001. |
_____are vehicles or channels through which the advertising messages are transmitted totarget consumers so that the desired action may be induced at the consumer level |
| A. | advertisement media |
| B. | advertisement copy |
| C. | advertising layout |
| D. | teaser advertisements |
| Answer» B. advertisement copy | |
| 1002. |
______ concept holds that consumers will favour those products that are convenientlyavailable in adequate quantity and affordable. |
| A. | Product. |
| B. | Production. |
| C. | Selling. |
| D. | Buying. |
| Answer» C. Selling. | |
| 1003. |
Showing the product in a picture as being bigger than it actually is an example of |
| A. | Deception |
| B. | Subliminal Ads |
| C. | Obscene ads |
| D. | Challenging |
| Answer» B. Subliminal Ads | |
| 1004. |
_____ consists of a group of customers who share a similar set of wants |
| A. | Micro Marketing |
| B. | Mass Marketing. |
| C. | Market Segment. |
| D. | Market targeting. |
| Answer» B. Mass Marketing. | |
| 1005. |
Aishwarya Rai Bachan endorsing L‟Oreal is an example of? |
| A. | Rational appeal |
| B. | Beauty appeal |
| C. | Sex appeal |
| D. | Emotional appeal |
| Answer» C. Sex appeal | |
| 1006. |
Promotion mix includes Sales Promotion, Personal Selling, Advertising and |
| A. | Marketing |
| B. | Sales |
| C. | Publicity |
| D. | None of these |
| Answer» D. None of these | |
| 1007. |
Sales persons who want for the sales to come to them is known as |
| A. | Transactional |
| B. | Closers |
| C. | Relational |
| D. | Consultants |
| Answer» B. Closers | |
| 1008. |
Consider the following statements: Statement 1: Media planning starts with analysis target audience Statement 2: Media strategy is concerned with the selection of appropriate media) |
| A. | Both statements are right |
| B. | Both statements are wrong |
| C. | Only Statement 1 is correct |
| D. | Only statement 2 is correct |
| Answer» C. Only Statement 1 is correct | |
| 1009. |
Consider the following statements: Statement 1: Media planning refers to series of decision involving delivery of messages to the target audience Statement 2: The central theme of media planning is message dissemination. |
| A. | Both statements are right |
| B. | Both statements are wrong |
| C. | Only Statement 1 is correct |
| D. | Only statement 2 is correct |
| Answer» B. Both statements are wrong | |
| 1010. |
______ is a non-paid form of promotion |
| A. | Advertising |
| B. | Direct Marketing |
| C. | Sales Promotion |
| D. | Publicity |
| Answer» E. | |
| 1011. |
Consider the following statements: Statement 1: Point of purchase advertising refers to advertising at the place and time of purchase Statement 2: It is similar to window dressing. |
| A. | Both statements are right |
| B. | Both statements are wrong |
| C. | Only Statement 1 is correct |
| D. | Only statement 2 is correct |
| Answer» D. Only statement 2 is correct | |
| 1012. |
Excuses for NOT making a purchase commitment or decision are called |
| A. | Constraints |
| B. | Interventions |
| C. | Troubles |
| D. | Objections |
| Answer» E. | |
| 1013. |
Which among the following is not an objective of advertising research? |
| A. | Improve the efficiency of an ad |
| B. | Develop advertising plans |
| C. | Evaluate impact of an ad |
| D. | To avoid wastage of money |
| Answer» C. Evaluate impact of an ad | |
| 1014. |
The process of anticipating future events and conditions and determining the best way toachieve organizational objectives is known as_______. |
| A. | Researching. |
| B. | Planning. |
| C. | Controlling. |
| D. | Managing. |
| Answer» C. Controlling. | |
| 1015. |
It is criticized that advertising causes people to give too much importance to _______ |
| A. | Fashion |
| B. | Material goods |
| C. | Cost of product |
| D. | Standard of living |
| Answer» C. Cost of product | |
| 1016. |
The exchange value of a good service in terms of money is_________. |
| A. | Price. |
| B. | Product. |
| C. | Buying. |
| D. | Selling. |
| Answer» B. Product. | |
| 1017. |
A place for buying and selling activities is called ________. |
| A. | Market. |
| B. | Marketing. |
| C. | Market research. |
| D. | Market information. |
| Answer» B. Marketing. | |
| 1018. |
A marketer is someone seeking a response from another party called _____. |
| A. | Marketer. |
| B. | Prospect. |
| C. | Supplier. |
| D. | Distributor. |
| Answer» C. Supplier. | |
| 1019. |
The following are all major stages of a product life cycle except_____. |
| A. | Sales decline. |
| B. | Market maturity. |
| C. | Market Introduction. |
| D. | Market Growth. |
| Answer» D. Market Growth. | |
| 1020. |
The aggregate of all the factors which arouse the needs of customers and guide them in finalselection is called? |
| A. | Advertising appeal |
| B. | Advertising media |
| C. | Advertisement |
| D. | Buying motive |
| Answer» E. | |
| 1021. |
________________ is a marketing channel that has no intermediary levels. |
| A. | direct marketing channel |
| B. | indirect marketing channel |
| C. | forward channel |
| D. | hybrid channel |
| Answer» B. indirect marketing channel | |
| 1022. |
Which of the following strategies is usually followed by B2B companies with respect topromotion strategy? |
| A. | Push strategy |
| B. | Pull strategy |
| C. | Blocking strategy |
| D. | Integrated strategy |
| Answer» B. Pull strategy | |
| 1023. |
The middlemen who do not take any title to goods |
| A. | Retailer. |
| B. | Wholesaler. |
| C. | Agent. |
| D. | Commission houses. |
| Answer» D. Commission houses. | |
| 1024. |
Keeping consumers thinking about the product is the objective for which type of advertising? |
| A. | Informative advertising. |
| B. | Psychological advertising. |
| C. | Reminder advertising. |
| D. | Persuasive advertising. |
| Answer» D. Persuasive advertising. | |
| 1025. |
Marketing and selling are _____. |
| A. | Same. |
| B. | Different. |
| C. | Almost same |
| D. | Fully varies. |
| Answer» C. Almost same | |
| 1026. |
The content and context of a message contained in an advertisement is called? |
| A. | Ad copy |
| B. | Script |
| C. | Body |
| D. | Advertising appeal |
| Answer» B. Script | |
| 1027. |
Market expansion is usually achieved by_______. |
| A. | More effective use of distribution. |
| B. | More effective use of advertising |
| C. | By cutting prices. |
| D. | All of the above are suitable tactics. |
| Answer» C. By cutting prices. | |
| 1028. |
All of the following methods are used for evaluating advertising effectiveness EXCEPT: |
| A. | Pre- test |
| B. | Post- test |
| C. | Concurrent test |
| D. | Marginal test |
| Answer» E. | |
| 1029. |
A pull sales promotion strategy concentrates on the __________ |
| A. | Consumer |
| B. | middlemen |
| C. | Producer |
| D. | Sales force |
| Answer» B. middlemen | |
| 1030. |
Which of the following strategies is usually followed by B2C companies with respect topromotion strategy? |
| A. | Push strategy |
| B. | Pull strategy |
| C. | Blocking strategy |
| D. | Integrated strategy |
| Answer» C. Blocking strategy | |
| 1031. |
Communication activities which provide incentives to consumer is known as_________ |
| A. | Advertising |
| B. | Direct Marketing |
| C. | Sales Promotion |
| D. | Publicity |
| Answer» D. Publicity | |
| 1032. |
Consider the following statements: Statement 1: Two major dimensions of advertising are message creation and message dissemination Statement 2: Message creation is meaningful once the advertisement is created. |
| A. | Both statements are right |
| B. | Both statements are wrong |
| C. | Only Statement 1 is correct |
| D. | Only statement 2 is correct |
| Answer» D. Only statement 2 is correct | |
| 1033. |
Two main components of sales promotion are ______. |
| A. | Trade promotion and consumer promotion. |
| B. | marketing promotion and sales promotion. |
| C. | Consumer promotion and marketing promotion. |
| D. | none. |
| Answer» D. none. | |
| 1034. |
Which concept holds that consumers will not buy enough of organizations product unless ittakes large scale selling and promotion effort? |
| A. | Marketing. |
| B. | Selling. |
| C. | Production. |
| D. | Product. |
| Answer» C. Production. | |
| 1035. |
Which of the following WOULD NOT be one of the primary advertising objectives asclassified by primary purpose? |
| A. | to inform |
| B. | to persuade |
| C. | to remind |
| D. | to make profits |
| Answer» E. | |
| 1036. |
The large volume of advertising in a society is known as ____ |
| A. | Advertising clutter |
| B. | Deception |
| C. | Mass advertising |
| D. | Large scale advertising |
| Answer» B. Deception | |
| 1037. |
The additional amount of money consumers are willing to pay for a brand is known as ___ |
| A. | Brand loyalty |
| B. | Brand association |
| C. | Brand Equity |
| D. | Brand awareness |
| Answer» D. Brand awareness | |
| 1038. |
In the relationship marketing firms focus on__________ relationships with__________. |
| A. | Short term customers and suppliers. |
| B. | Long term customers and suppliers. |
| C. | Short term customers. |
| D. | Long term customers. |
| Answer» E. | |
| 1039. |
A specific communication task to be accomplished with a specific target audience during aspecific period of time is called an: |
| A. | Advertising campaign. |
| B. | Advertising objective. |
| C. | Advertising criterion. |
| D. | Advertising evaluation. |
| Answer» C. Advertising criterion. | |
| 1040. |
The central theme of an advertisement that motivates the consumer to make a purchasedecision is? |
| A. | Advertising appeal |
| B. | Advertisement script |
| C. | Slogan |
| D. | Headline |
| Answer» B. Advertisement script | |
| 1041. |
The process which consists of six stages; prospecting, preapproach, approach, presentation,close, and follow-up is called the: |
| A. | Product Marketing Process |
| B. | Direct Marketing process |
| C. | Personal selling process |
| D. | Purchase decision process |
| Answer» D. Purchase decision process | |
| 1042. |
Which stage of the product lifecycle is marked by falling costs and rising revenues? |
| A. | Introduction stage. |
| B. | Growth stage. |
| C. | Maturity stage. |
| D. | Saturation stage. |
| Answer» E. | |
| 1043. |
A marketing philosophy summarized by the phrase a good product will sell itself isCharacteristic of the_________ period. |
| A. | Production. |
| B. | Sales. |
| C. | Marketing. |
| D. | Relationship. |
| Answer» B. Sales. | |
| 1044. |
____________ is a measure of attachment that a consumer has to a brand. |
| A. | Brand loyalty |
| B. | Brand association |
| C. | Brand Equity |
| D. | Brand awareness |
| Answer» B. Brand association | |
| 1045. |
Which one of the following best describes the present value of the stream of future profitsexpected over the customer s life time purchase? |
| A. | Customers Life time value. |
| B. | Suppliers Life time Value. |
| C. | Company s life time value. |
| D. | Future value. |
| Answer» B. Suppliers Life time Value. | |
| 1046. |
_____ concepts holds that consumers if left alone will ordinarily not buy enough of theOrganization s products. |
| A. | Marketing. |
| B. | Product. |
| C. | Selling. |
| D. | Buying. |
| Answer» B. Product. | |
| 1047. |
At which stage in the International Trade Cycle does a country usually import foreign goods? |
| A. | Introduction stage. |
| B. | Growth stage. |
| C. | Maturity stage. |
| D. | Saturation stage. |
| Answer» C. Maturity stage. | |
| 1048. |
Axe body spray ads are examples of _____ |
| A. | Obscene advertisements |
| B. | Deception |
| C. | Subliminal |
| D. | Rational appeal |
| Answer» B. Deception | |
| 1049. |
All of the following methods are considered to be concurrent testing methods EXCEPT: |
| A. | consumer diaries |
| B. | co-incidental surveys |
| C. | readability studies |
| D. | electronic devices |
| Answer» D. electronic devices | |
| 1050. |
If a company wants to build a good “corporate image,” it will probably use which of thefollowing marketing communications mix tools? |
| A. | advertising |
| B. | public relations |
| C. | direct marketing |
| D. | sales promotion |
| Answer» C. direct marketing | |