Marketing involves price of a commodity, its sales promotion, its advertising and its proper distribution.

• In the traditional marketing system, the farmers used to sell their products in the local market at whatever price available. This is because the fruits and vegetables are perishable, so the farmers used to incur losses, 
• However, the modem farmers have acquired skills in marketing. They are aware of the trends in the market. 
• They produce food grains and fruits as per the international standards. 
• They undertake grading and packaging of their products. The presentation of any product has become indispensable now. 
• They advertise the quality of their product and keep the same for sale, along with samples, in the mall. 
• These commercial-minded farmers contact the supermarkets and exporters through the internet. 
• As a result, their products are sold at a higher price in the malls. They also fetch a good price from exports.
• Thus marketing is as important as the cultivation of crops. By following modem marketing techniques, the income of the farmers can increase and that can improve their standard of living.