The two daals namely Top Taste Daal’ and ‘Best Taste Daal’ are saying two different things. Top Taste Daal’ is appealing to our social tradition of treating guest extremely well. On the other hand ‘Best Taste Daal is appealing to our concern for our children’s health and that they eat things that are good for them. Values such as treating our guests well and making sure and children get nutritious food are used by brands to create brand values. These brand values are conveyed through the use of visuals and words to give us an overall image that appeals to us.