Consumer awareness\xa0is the knowledge that a\xa0consumer\xa0should have about his/her legal rights and duties. It is a must for a\xa0consumer\xa0to follow these rights. It is implemented for the protection of the\xa0consumer, so that the\xa0consumer\xa0is not exploited by the seller of the products.\xa0Consumer awareness\xa0shields them from the exploitation by producers and sellers. 3. Control over consumption of harmful goods : There are several such goods available in market which cause harm to some\xa0consumers. For example we can take goods like cigarette, tobacco, liquor etc.