Which one of the following is not true for introducing multiple brands in a category?

Question

TuteeHUB · Accepted Answer

Yielding economies of scale in advertising, sales, merchandising and physical distribution

TuteeHUB · Answer

Increasing shelf presence and retailer dependence in the strore

TuteeHUB · Answer

Attracting consumer seeking variety who many otherwise have switched to another brand

TuteeHUB · Answer

Decreasing internal competition within the firm

1.	Which one of the following is not true for introducing multiple brands in a category?
A.	Increasing shelf presence and retailer dependence in the strore
B.	Attracting consumer seeking variety who many otherwise have switched to another brand
C.	Decreasing internal competition within the firm
D.	Yielding economies of scale in advertising, sales, merchandising and physical distribution
Answer» D. Yielding economies of scale in advertising, sales, merchandising and physical distribution

Discussion