Which of the following statements is not correct relating to consumerism ?

• A. Consumerism is a manifestation of the failure of the business to guarantee and ensure consumer legitimate rights.
• B. The government does not have any role in consumer protection as it is the part of business organisations alone.
• C. The consumers should accept consumerism as a means of asserting and enjoying their rights.
• D. Consumerism evolution is not a set-back for marketing but rather points to the next stage in the evolution of enlightened marketing.