MCQOPTIONS
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| 1. |
Which of the following must be true about a signal that is used to reveal private information in order for the signal to be effective ? |
| A. | It must be “as seen on TV” |
| B. | It must be free to the signaling party |
| C. | It must be costly to the signaling party but less costly to the party with higher-quality product |
| D. | It must be applied to an inexpensive product |
| Answer» D. It must be applied to an inexpensive product | |