

MCQOPTIONS
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1. |
Which of the following is not put forth as a criticism of advertising and brand names ? |
A. | Advertising manipulates people’s tastes to create a desire that otherwise would not exist |
B. | Advertising increase competition Which causes unnecessary bankruptcies and layoffs. |
C. | Advertising increases brand loyalty causes demand to be more inelastic and thus, increase mark-up over marginal cost. |
D. | All of these answers are criticisms of advertising and brand names |
Answer» C. Advertising increases brand loyalty causes demand to be more inelastic and thus, increase mark-up over marginal cost. | |