MCQOPTIONS
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| 1. |
Which of the following firms is most likely to spend a large percentage of their revenue on advertising ? |
| A. | the producer of a highly differentiated consumer product |
| B. | the manufacturer of an undifferentiated consumer commodity |
| C. | a perfect competitor |
| D. | The manufacturer of an industrial product |
| E. | The producer of a low-quality product that costs the same to produce as a similar high-quality product |
| Answer» B. the manufacturer of an undifferentiated consumer commodity | |