MCQOPTIONS
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| 1. |
What are the main differences between marketing in a 'corporate setting' and an 'entrepreneurial' one? |
| A. | Lack of resources; lack of brand name; difficulties in making contacts. |
| B. | Greater emphasis on personal selling and personal networking. |
| C. | Faster decision making; more personal responsibility. |
| D. | Better profit margins; lower costs and greater flexibility. |
| Answer» B. Greater emphasis on personal selling and personal networking. | |