Utilitarianism is an approach in ethics that means:

• A. Fairness is the fundamental aspect of ethical conduct and people in a dispute should look at the situation outside of their own vested interests in the outcome to decide what is right.
• B. Journalists often face conflicts among ethical principles in the course of their work and must often make difficult decisions.
• C. Not all ethical precepts can be applied in all situations, but they do provide useful guidelines for media professionals in their behavior.
• D. Whatever does the most good for the most number of people is best.