The Scion, Toyota and Lexus under the roof of same brand targets their – McqOptions

MCQOPTIONS

1.	The Scion, Toyota and Lexus under the roof of same brand targets their own segments so the coverage strategy used in this situation is called
A.	mass marketing
B.	segmented marketing
C.	niche marketing
D.	micromarketing
Answer» C. niche marketing

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