MCQOPTIONS
Saved Bookmarks
| 1. |
____________ is the perceived package of costs customers anticipate to incur in assessing, obtaining, utilizing and disposing of the given market offering, including time, monetary, energy and psychological costs. |
| A. | Customer-perceived value |
| B. | Total customer cost |
| C. | Total customer benefit |
| D. | None of the above |
| Answer» C. Total customer benefit | |