__________ is the gap between the prospective customer s assessment of all the advantages and all the costs of an offering and the perceived options.

__________ is the gap between the prospective customer s assessment of

1.	__________ is the gap between the prospective customer s assessment of all the advantages and all the costs of an offering and the perceived options.
A.	Customers-perceived value
B.	Total customer benefit
C.	Total customer cost
D.	None of the above
Answer» B. Total customer benefit