MCQOPTIONS
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| 1. |
(i) Dum Lagaa Ke Haisha, a low-budget film, with the help of positive word -of-mouth publicity managed to collect Rs. 30 crore at the box office.(ii) Big budget and big names were earlier considered essential for the success of a movie in India.(iii) With faster word of mouth thanks to the networked social media that has changed.(iv) On the strength of good content, many films are getting success through word-of-mouth publicity. |
| A. | (ii) (iii) (iv) (i) |
| B. | (ii) (i) (iii) (iv) |
| C. | (iv) (iii) (ii) (i) |
| D. | (iv) (iii) (i) (ii) |
| Answer» B. (ii) (i) (iii) (iv) | |