MCQOPTIONS
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| 1. |
From the perspective of the advertiser, what is the ultimate criteria of success of advertisement as communication ? |
| A. | The ad is remembered by a large general public |
| B. | The ad is accepted and internalized by the target group |
| C. | The ad is aesthetically liked by a large general public |
| D. | The ad is discussed by the target group |
| Answer» C. The ad is aesthetically liked by a large general public | |