A retail store is targeting a higher sale by attracting more customers to the store. They have stepped up their marketing budgets on activities and promotions. From this statement, identify which of the below assumptions is implicit?

Higher marketing spends will improve negotiation power with vendors and increase margins.

Higher marketing spends will boost staff motivation and efficiency.

Activities and promotions will increase footfalls to the store and more customers will mean more shopping and more business.

Increase in marketing spends will improve the product availability and reduce opportunity loss due to stock out.

A retail store is targeting a higher sale by attracting more customers

1.	A retail store is targeting a higher sale by attracting more customers to the store. They have stepped up their marketing budgets on activities and promotions. From this statement, identify which of the below assumptions is implicit?
A.	Higher marketing spends will boost staff motivation and efficiency.
B.	Activities and promotions will increase footfalls to the store and more customers will mean more shopping and more business.
C.	Higher marketing spends will improve negotiation power with vendors and increase margins.
D.	Increase in marketing spends will improve the product availability and reduce opportunity loss due to stock out.
Answer» C. Higher marketing spends will improve negotiation power with vendors and increase margins.

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A retail store is targeting a higher sale by attracting more customers to the store. They have stepped up their marketing budgets on activities and promotions. From this statement, identify which of the below assumptions is implicit?

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