MCQOPTIONS
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MCQOPTIONS
This section includes 9 Mcqs, each offering curated multiple-choice questions to sharpen your Technical MCQs knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
Google Analytics can only recognize returning users on websites, not on mobile apps. |
| A. | TRUE |
| B. | FALSE |
| C. | Can be true or false |
| D. | Can not say |
| E. | |
| Answer» C. Can be true or false | |
| 2. |
Publishing ads through Facebook would fall under which media type? |
| A. | Owned media, because of your Facebook Page |
| B. | Social media channel |
| C. | Paid media |
| D. | Depends on the campaign parameters you add to your landing page link |
| Answer» D. Depends on the campaign parameters you add to your landing page link | |
| 3. |
You want to understand if users use their mobile phone to access your site. Which of the following approach is preferable? |
| A. | Ask "Are you using a mobile phone to access our site?" Yes/No |
| B. | Ask "Which type of device are you using to access our site?" with choices: Desktop computer/Mobile Phone/Tablet |
| C. | Look at the report Audience/Mobile/Overview |
| D. | This cannot be known because people use multiple devices to browse the Web |
| Answer» D. This cannot be known because people use multiple devices to browse the Web | |
| 4. |
What are the three areas of expertise of a Center of Excellence? |
| A. | Instrumentation / Analysis / Recommendations |
| B. | Business Outcomes and Actions / Enabling Capabilities / Analysis |
| C. | Instrumentation / Enabling Capabilities / Analysis |
| D. | None of the above |
| Answer» C. Instrumentation / Enabling Capabilities / Analysis | |
| 5. |
The immediate purpose of analyzing digital analytics data is to: |
| A. | Make better decisions about your business |
| B. | Generate more revenue from your website |
| C. | Define the ideal customers for your business |
| D. | Drive more traffic to your website |
| Answer» B. Generate more revenue from your website | |
| 6. |
The focus of web analytics is to understand the? |
| A. | users of a site |
| B. | User behavior |
| C. | User activities |
| D. | All of the above |
| Answer» E. | |
| 7. |
The most common user identification technique is via? |
| A. | Sessions |
| B. | Cookies |
| C. | Segmentation |
| D. | page views |
| Answer» C. Segmentation | |
| 8. |
Which of the following method used to identify user sessions? |
| A. | IP address |
| B. | authenticated user |
| C. | user agent |
| D. | All of the above |
| Answer» E. | |
| 9. |
In order to identify the users, web analytics tools need to report on? |
| A. | user sessions |
| B. | Unique users |
| C. | Page Views |
| D. | All of the above |
| Answer» B. Unique users | |