MCQOPTIONS
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MCQOPTIONS
This section includes 10 Mcqs, each offering curated multiple-choice questions to sharpen your Technical MCQs knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
Which metrics would accurately indicate the success of the latest Facebook post? |
| A. | Likes and click-through |
| B. | Impressions and click-through |
| C. | Reach and engagement |
| D. | Sessions and pageviews |
| E. | |
| Answer» D. Sessions and pageviews | |
| 2. |
What is the biggest difference between CPA and CLV analysis |
| A. | CPA is more appropriate for short term, tactical optimization |
| B. | CLV is truly customer-centric |
| C. | CLV encompasses online and offline customer touchpoints and uses back-office data |
| D. | All of the above |
| Answer» E. | |
| 3. |
Last-click attribution is defined as: |
| A. | The last date on which a new customer clicked to your website |
| B. | The channel that received the most amount of clicks in the sales cycle |
| C. | The last point in the sales cycle before the customer purchase |
| D. | The channel that sent the user to your website immediately before the sale |
| Answer» D. The channel that sent the user to your website immediately before the sale | |
| 4. |
Which of the following is a disadvantage of A/B testing? |
| A. | It is limited to groups that have lots of resources to get started |
| B. | It is limited to simple changes |
| C. | It requires lots of prep time to get started |
| D. | It requires much more traffic to get results than multivariate testing |
| Answer» C. It requires lots of prep time to get started | |
| 5. |
Which of the following explains the best use for website testing and experimentation? |
| A. | It gives customers a voice to decide what goes on your website |
| B. | It enables the company CEO to justify his decisions for what goes on the website |
| C. | It allows the web oversight committee to influence the background color |
| D. | It enables multiple versions of the website to exist simultaneously |
| Answer» B. It enables the company CEO to justify his decisions for what goes on the website | |
| 6. |
Which of the following reports would identify the entry pages that are contributing the most to your e-commerce revenues? |
| A. | All Pages |
| B. | All Traffic |
| C. | Landing Pages |
| D. | E-commerce overview |
| Answer» D. E-commerce overview | |
| 7. |
Which of these marketing efforts would NOT be an effective use of campaign trackers? |
| A. | Display advertising campaigns |
| B. | Email marketing campaigns |
| C. | Social media campaigns |
| D. | Television advertising campaigns |
| Answer» E. | |
| 8. |
What would be a good way to segment your data? |
| A. | Segment your primary geographic market |
| B. | Segment based on Acquisition / Behavior / Conversion dimensions |
| C. | Segment based on Recency, Frequency, and Monetary Value |
| D. | All of the above |
| Answer» E. | |
| 9. |
Above all, the advantage of competitive intelligence is that it allows you to: |
| A. | Measure your website data compared to your competitors |
| B. | Measure your website data in a vacuum |
| C. | See how much revenue your competitors are generating |
| D. | See how fast your company is growing |
| Answer» B. Measure your website data in a vacuum | |
| 10. |
If I want to have an estimate of the number of people who visited my website, which metric should I use? |
| A. | Sessions |
| B. | Unique visitors |
| C. | Users |
| D. | Hits |
| Answer» C. Users | |