185 + Mcqs in Sales and Distribution Management Page 2 McqOptions

51.	Economists use the term_____________ to refer to a collection of buyers and sellers who transact in a particular product class.
A.	Customer
B.	Market
C.	Experience
D.	All of these
E.	None of these
Answer» C. Experience

Discussion

52.	Out of the items mentioned below_____________ is NOT a product.
A.	Lecture by Shri Sudhansu Maharaj
B.	Shimla
C.	Visit to Bank s London office
D.	None of these
E.	All of these
Answer» D. None of these

Discussion

53.	A_________ discount is offered by the seller to intermediary who performs functions like selling, storing and record Keeping.
A.	Quantity
B.	Trade
C.	Cash
D.	Seasonal
E.	All of these
Answer» C. Cash

Discussion

54.	Which of the following pricing strategies is NOT ideal for new products?
A.	Market-Skimming
B.	Discriminatory Pricing
C.	Promotional Pricing
D.	None of these
E.	All of these
Answer» C. Promotional Pricing

Discussion

55.	Bank of Mathura is offering 1 % higher interest rate on fixed deposit to senior citizens of 60 years and above. It is practicing ______________.
A.	Promotional pricing
B.	Psychological pricing
C.	Segmental pricing
D.	Product mix pricing
E.	All of these
Answer» D. Product mix pricing

Discussion

56.	Innovation means_________
A.	Inspiration
B.	Enthusiasm
C.	Compensation
D.	Creativity
E.	All of these
Answer» E. All of these

Discussion

57.	Difference between Direct and Indirect Marketing is:
A.	Direct marketing is to employees of the concerned company, while Indirect is to outsiders
B.	Direct marketing is to outsider, while Indirect is to employees of the concerned company
C.	Direct Marketing is to Bank s owner, Insiders is to outsiders
D.	Direct Marketing is to other Bank s employees, Indirect outsiders
E.	None of these
Answer» B. Direct marketing is to outsider, while Indirect is to employees of the concerned company

Discussion

58.	With___________ pricing, the products are priced below list price (or even below cost) for a temporary period to create buying urgency.
A.	Reference
B.	By-product
C.	Promotional
D.	Market penetration
E.	All of the above
Answer» D. Market penetration

Discussion

59.	Digital Marketing means:
A.	Marketing of digital instruments
B.	Marketing through Advertisements
C.	Marketing through Internet and Telephones
D.	Both 1 & 3
E.	None of the above
Answer» D. Both 1 & 3

Discussion

60.	Modern styles of marketing are____________
A.	Telemarketing
B.	Web marketing
C.	Advertisement on the net
D.	E-mails
E.	All of these
Answer» F.

Discussion

61.	Which of the following is the most logical budget setting method?
A.	Affordable method
B.	Percentage-of-Sales method
C.	Competitive-parity method
D.	Objective-and-task method
E.	None of these
Answer» E. None of these

Discussion

62.	One common misuse of marketing research findings in contemporary business is the tendency for marketing research to:
A.	become a vehicle for pitching the sponsor s products
B.	become a vehicle for discriminating in the marketplace
C.	become a means for raising prices
D.	become a means for unfair competition
E.	none of these
Answer» B. become a vehicle for discriminating in the marketplace

Discussion

63.	A Buyers Market means:
A.	buyers are also sellers
B.	sellers are also buyers
C.	there are no sellers
D.	supply exceeds demand
E.	none of these
Answer» E. none of these

Discussion

64.	Marketing in Banks is required for:
A.	Getting new customers
B.	Retaining existing customers
C.	Lending
D.	Accepting of deposits
E.	All of these
Answer» F.

Discussion

65.	Market share analysis helps to track:
A.	Share price movements
B.	percentage share of business
C.	pricing strategy for share values
D.	All of these
E.	None of these
Answer» C. pricing strategy for share values

Discussion

66.	Safe deposit locker can be canvassed among
A.	Persons below poverty line
B.	All existing account holders
C.	ATM cardholders
D.	Students
E.	None of these
Answer» C. ATM cardholders

Discussion

67.	EMI can be a marketing tool if
A.	It is very high
B.	EMI is increasing
C.	It is very low
D.	It is a flat rate
E.	None of these
Answer» D. It is a flat rate

Discussion

68.	The advantages of audience selectivity, no ad competition and personalization apply to which type of media?
A.	Newspapers
B.	Television
C.	Direct Mail
D.	Radio
E.	None of these
Answer» D. Radio

Discussion

69.	If a company were to make a product such as a suit of clothes and sold that product to a retailer, the company would have sold to the _______ market.
A.	reseller
B.	business
C.	government
D.	service
E.	None of these
Answer» B. business

Discussion

70.	The Traditional Marketing style involves:
A.	Telemarketing
B.	Digital Marketing
C.	Indirect Marketing
D.	Direct Marketing
E.	All of the above
Answer» E. All of the above

Discussion

71.	The shrinking of distances due to technological advance such as computer and fax connections by telephone, are one characteristic of what new challenge to marketing?
A.	Rapid globalization
B.	The changing world economy
C.	The call for more socially responsible marketing
D.	The micro-chip revolution
E.	None of these
Answer» B. The changing world economy

Discussion

72.	A lead means:
A.	a prospect who is more likely to avail of the Bank s product
B.	a political leader
C.	a religious leader
D.	a bank chairman
E.	None of these
Answer» B. a political leader

Discussion

73.	A Call means:
A.	calling on friends
B.	calling on bank employees
C.	calling on prospective customers
D.	to make telephone calls
E.	calling on relatives
Answer» D. to make telephone calls

Discussion

74.	The goal of the marketing logistics system should be to provide:
A.	a targeted level of promotional support
B.	a targeted level of customer service at the least cost
C.	a targeted level of transportation expense ratio
D.	a targeted level of field support
E.	None of these
Answer» C. a targeted level of transportation expense ratio

Discussion

75.	Modern Method of Marketing include:
A.	Publicity on the net
B.	Advertisement on the net
C.	Soliciting business through e-mails
D.	Tele marketing
E.	All of the above
Answer» F.

Discussion

76.	Market information means:
A.	Knowledge of shops and bazaars
B.	Knowledge of shopping malls
C.	Knowledge of customer profile and product mix
D.	Knowledge of various languages
E.	None of these
Answer» D. Knowledge of various languages

Discussion

77.	A true marketing requires:
A.	Command and other mindset
B.	Control Mindset
C.	Passive mindset
D.	Active mindset
E.	None of these
Answer» E. None of these

Discussion

78.	Market Research is needed for:
A.	checking the market area
B.	checking the right product to be sold
C.	making proper marketing decisions
D.	deciding right time to sell
E.	All of the above
Answer» F.

Discussion

79.	For effective marketing the salesmen should have which of these qualities?
A.	Creativity
B.	Team spirit
C.	Motivation
D.	Effective communication skills
E.	All of these
Answer» F.

Discussion

80.	In market skimming pricing strategy:
A.	Initially price is higher and then it is reduced
B.	Initially price is lower and then it is increased
C.	Initial price is high and is maintained high
D.	Initial price is low and is maintained low
E.	None of these
Answer» C. Initial price is high and is maintained high

Discussion

81.	Find the TRUE statement:
A.	Marketing is a waste of the employees time
B.	Marketing is not required in India due to its vast population
C.	Marketing involves additional work
D.	Marketing involves team work
E.	Marketing is not required today due to IT advancement
Answer» E. Marketing is not required today due to IT advancement

Discussion

82.	Marketing plan helps in:
A.	better lead generation
B.	better systems
C.	better results
D.	improved balance sheet
E.	better customer service
Answer» D. improved balance sheet

Discussion

83.	What is Motivation?
A.	Better communication skills
B.	Sales Coaching
C.	Market Research
D.	Inspiring the employees to perform better
E.	None of these
Answer» E. None of these

Discussion

84.	A Target market is:
A.	entire country
B.	entire city
C.	entire globe
D.	that which consists of customers who need the identified product
E.	all of these
Answer» E. all of these

Discussion

85.	Sales forecasting involves:
A.	Sales Planning
B.	Sales Pricing
C.	Distribution Channels
D.	Consumer tastes
E.	All of the above
Answer» F.

Discussion

86.	SWIFT cars are being manufactured by
A.	DCM
B.	Maruti
C.	Premier Automobiles
D.	Hyundai
E.	All of these
Answer» C. Premier Automobiles

Discussion

87.	With you all the way is the slogan of:
A.	Vodafone
B.	SBI
C.	ICICI
D.	Raymonds
E.	All of these
Answer» C. ICICI

Discussion

88.	Which of the following product is being sold under the brand name ZODIAC?
A.	Shirts
B.	Ties
C.	Both land 2
D.	Liberty
E.	None of these
Answer» D. Liberty

Discussion

89.	In a Selling Process in today s world:
A.	Only standard products are sold
B.	No customization required
C.	the seller need not have product knowledge
D.	the seller should aim at customer satisfaction
E.	only quantum of sales matters
Answer» E. only quantum of sales matters

Discussion

90.	Which company used the slogan The complete Man ?
A.	DCM
B.	GRASIM
C.	RAYMONDS
D.	VIMAL
E.	All of these
Answer» D. VIMAL

Discussion

91.	The following offering is NOT a service:
A.	Fixed deposit receipt
B.	Postage stamp
C.	Gift coupon of a chain store
D.	Insurance Policy
E.	All of these
Answer» D. Insurance Policy

Discussion

92.	Which brand uses the slogan Made for each other for its cigarettes?
A.	Cavenders
B.	Four Square
C.	Red & White
D.	Wills
E.	All of these
Answer» E. All of these

Discussion

93.	The markets are grouped into different types based on the geographical area, location of market palace, product, nature of transaction, and volume of the transaction: In the above statement the following is NOT correct:
A.	Nature of transaction
B.	Geographical area
C.	Location of marketplace
D.	Volume of transaction
E.	None of these
Answer» D. Volume of transaction

Discussion

94.	Push marketing style requires
A.	Collective effort
B.	Good pushing strength
C.	Lengthy talks
D.	Ability to identify the leads
E.	Aggressive marketing
Answer» B. Good pushing strength

Discussion

95.	Target group means
A.	All employers
B.	All sales persons
C.	Intended buyers
D.	All industries
E.	Call center persons
Answer» D. All industries

Discussion

96.	The task of marketing involves
A.	Opening new branches
B.	Buying a company
C.	Selling a company
D.	Selling products and services of a company
E.	Mergers
Answer» E. Mergers

Discussion

97.	Web marketing involves
A.	Selling websites
B.	Door-to-door marketing
C.	E-mail chatting
D.	Browsing the yellow page
E.	Web advertisements
Answer» F.

Discussion

98.	Digital marketing is similar to
A.	Cold calling
B.	Web designing
C.	Online marketing
D.	Market for cast
E.	Outdoor marketing
Answer» D. Market for cast

Discussion

99.	Target group for home loans is
A.	Existing creditors
B.	Persons having no house of their own
C.	Persons having one or more than one house
D.	Builders
E.	NRIs
Answer» C. Persons having one or more than one house

Discussion

100.	Full form of DSA is___________
A.	Delivery Staff Agency
B.	Direct Selling Agency
C.	Distributors and Supply Agency
D.	Driving Sales Ahead
E.	None of the above
Answer» C. Distributors and Supply Agency

Discussion

Explore topic-wise MCQs in Uncategorized topics.

Economists use the term_____________ to refer to a collection of buyers and sellers who transact in a particular product class.

Out of the items mentioned below_____________ is NOT a product.

A_________ discount is offered by the seller to intermediary who performs functions like selling, storing and record Keeping.

Which of the following pricing strategies is NOT ideal for new products?

Bank of Mathura is offering 1 % higher interest rate on fixed deposit to senior citizens of 60 years and above. It is practicing ______________.

Innovation means_________

Difference between Direct and Indirect Marketing is:

With___________ pricing, the products are priced below list price (or even below cost) for a temporary period to create buying urgency.

Digital Marketing means:

Modern styles of marketing are____________

Which of the following is the most logical budget setting method?

One common misuse of marketing research findings in contemporary business is the tendency for marketing research to:

A Buyers Market means:

Marketing in Banks is required for:

Market share analysis helps to track:

Safe deposit locker can be canvassed among

EMI can be a marketing tool if

The advantages of audience selectivity, no ad competition and personalization apply to which type of media?

If a company were to make a product such as a suit of clothes and sold that product to a retailer, the company would have sold to the _______ market.

The Traditional Marketing style involves:

The shrinking of distances due to technological advance such as computer and fax connections by telephone, are one characteristic of what new challenge to marketing?

A lead means:

A Call means:

The goal of the marketing logistics system should be to provide:

Modern Method of Marketing include:

Market information means:

A true marketing requires:

Market Research is needed for:

For effective marketing the salesmen should have which of these qualities?

In market skimming pricing strategy:

Find the TRUE statement:

Marketing plan helps in:

What is Motivation?

A Target market is:

Sales forecasting involves:

SWIFT cars are being manufactured by

With you all the way is the slogan of:

Which of the following product is being sold under the brand name ZODIAC?

In a Selling Process in today s world:

Which company used the slogan The complete Man ?

The following offering is NOT a service:

Which brand uses the slogan Made for each other for its cigarettes?

The markets are grouped into different types based on the geographical area, location of market palace, product, nature of transaction, and volume of the transaction: In the above statement the following is NOT correct:

Push marketing style requires

Target group means

The task of marketing involves

Web marketing involves

Digital marketing is similar to

Target group for home loans is

Full form of DSA is___________