Explore topic-wise MCQs in Uncategorized topics.

This section includes 185 Mcqs, each offering curated multiple-choice questions to sharpen your Uncategorized topics knowledge and support exam preparation. Choose a topic below to get started.

1.

Gate Keepers___________

A. Use the products
B. Reports on product performance
C. Control the flow of information into buying centre
D. Issue challan for discharge of products
E. None of these
Answer» E. None of these
Discussion
2.

Value -added services means_____________

A. Additional services
B. Better value at a premium
C. Costlier services
D. Better value at a discount
E. At services
Answer» B. Better value at a premium
Discussion
3.

The sequence of a sales process is____________

A. Lead generation, call, presentation & sale
B. Sale, presentation, Lead generation & call
C. Presentation, Lead generation, Sale & Call
D. Lead generation, Call, Sale & Presentation
E. There is no sequence required
Answer» B. Sale, presentation, Lead generation & call
Discussion
4.

Customization means__________

A. Tailor-made products for each customer
B. Customers selling goods
C. Tailor-made products for each staff
D. A selling process
E. None of these
Answer» B. Customers selling goods
Discussion
5.

A call centre is____________

A. A meeting place for DSAs
B. A training centre for DSAs
C. A meeting place for customers
D. Data centre
E. A back office set up where customer queries are answered
Answer» F.
Discussion
6.

Benchmark means____________

A. Benches for customers to sit
B. Set standards
C. Benches for salesmen to sit
D. Products displayed on a bench
E. All of the above
Answer» C. Benches for salesmen to sit
Discussion
7.

The target group for Education loans is________

A. Meritorious students seeking higher education
B. All colleges
C. All parents
D. Research scholars
E. All of these
Answer» B. All colleges
Discussion
8.

To Close a Call means____________

A. To clinch the sale
B. To end the conversation
C. To put the phone down
D. To close the doors
E. To close the business
Answer» B. To end the conversation
Discussion
9.

The target Group for savings deposit Accounts is

A. Newborn babies
B. Students
C. Parents
D. Businessman
E. All of these
Answer» C. Parents
Discussion
10.

Marketing of services is resorted in____________

A. Manufacturing concerns
B. Insurance business
C. Hostels
D. Only land 2
E. Only 2 and 3
Answer» F.
Discussion
11.

A Call in marketing language means__________

A. Calling on a salesperson
B. Calling on a customer
C. Making a phone-call
D. Telemarketing
E. None of these
Answer» F.
Discussion
12.

Cross-selling means___________

A. Selling with a cross face
B. Cross country marketing
C. Selling to friends
D. Selling other products to existing customers
E. Selling to employees
Answer» E. Selling to employees
Discussion
13.

A marketing survey is required for____________

A. Deciding marketing strategies
B. Deciding product strategies
C. Deciding pricing strategies
D. All of these
E. None of these
Answer» E. None of these
Discussion
14.

Marketing segmentation is useful for__________

A. Preferential marketing
B. Targeting existing clients
C. Identifying prospects
D. Knowing customers tastes
E. All of these
Answer» F.
Discussion
15.

Market information means_____________

A. Knowledge of industries
B. Knowledge of households
C. Knowledge of peers
D. Knowledge of customer s tastes
E. All of these
Answer» E. All of these
Discussion
16.

Market Segmentation can be resorted to by means of

A. Segmenting by age
B. Segmenting by income
C. Segmenting by geographically
D. All of these
E. None of these
Answer» E. None of these
Discussion
17.

The target group for agricultural loan is________

A. Any farmer
B. Farm labourers
C. Any individual dealing in agricultural or related activity
D. Farmers societies
E. All of these
Answer» D. Farmers societies
Discussion
18.

Bancassurance means____________

A. Banks promising to give loans
B. Bank promising to pay interest
C. Banks selling insurance products
D. Assurance to repay loans
E. None of these
Answer» D. Assurance to repay loans
Discussion
19.

Market segmentation means_____________

A. Segmenting the salesmen
B. Segmenting the employees
C. Segmentation the customers as per their needs
D. Segmenting the products
E. All of these
Answer» D. Segmenting the products
Discussion
20.

The target group for credit card is_____________

A. Existing cardholders
B. All graduates
C. All minors
D. Individuals with taxable income
E. All of these
Answer» E. All of these
Discussion
21.

The target group for a Car loan is_____________

A. All auto drivers
B. All auto dealers
C. All car owners
D. Any individual needing a car
E. All of these
Answer» E. All of these
Discussion
22.

Marketing is the art of___________

A. Buying more
B. Paying more
C. Selling more
D. Talking more
E. Only land 2
Answer» D. Talking more
Discussion
23.

Marketing is a__________

A. One day effort
B. Team effort
C. One man effort
D. All the above
E. None of the above
Answer» C. One man effort
Discussion
24.

A Target Group means___________

A. A group of sellers
B. A group of buyers
C. A group of products
D. A group of person to whom sales should be focused
E. All of these
Answer» E. All of these
Discussion
25.

Service marketing is the same as___________

A. Transaction marketing
B. Relationship marketing
C. Internal marketing
D. Outdoor marketing
E. All the above
Answer» C. Internal marketing
Discussion
26.

Good marketing requires one of the following

A. Proper planning
B. Good team work
C. Good communication skills
D. Knowledge of products
E. All of these
Answer» C. Good communication skills
Discussion
27.

Lead generation means

A. Tips for selling tactics
B. Tips for better production
C. Generating leaders
D. Likely sources for prospective clients
E. None of these
Answer» E. None of these
Discussion
28.

Marketing Channel means

A. Delivery period
B. Delivery time
C. Delivery place
D. All of these
E. None of these
Answer» E. None of these
Discussion
29.

Marketing in Banks is:

A. A one Day Function
B. A One Man Function
C. A One off Affair
D. All of these
E. None of these
Answer» F.
Discussion
30.

E-marketing is same as

A. Virtual Marketing
B. Digital Marketing
C. Real time marketing
D. All of the above
E. None of the above
Answer» E. None of the above
Discussion
31.

Reference group influences vis-a-vis consumption decision, is a function of the

A. Product category
B. Group characteristics
C. Group communication process
D. All of the above
E. None of these
Answer» E. None of these
Discussion
32.

Effective Marketing Helps in:

A. Boosting the purchases
B. Boosting the sales
C. Diversified Business
D. Realization of Dreams
E. All of these
Answer» C. Diversified Business
Discussion
33.

The sequence of sales process is

A. a call, a lead, presentation, sale
B. a lead, a call, presentation, sale
C. presentation, sale, lead, call
D. presentation, lead, sale, call
E. sale, call, lead, presentation
Answer» C. presentation, sale, lead, call
Discussion
34.

A Buyer s Market means:

A. buyers are also sellers
B. sellers are also buyers
C. there are not sellers
D. demand exceeds supply
E. supply exceeds demand
Answer» F.
Discussion
35.

Which of the following is target customer?

A. structure
B. factors
C. future customer
D. suppliers and producers
E. none of these
Answer» D. suppliers and producers
Discussion
36.

Niche market means:

A. a free market
B. a social market
C. equity market
D. capital market
E. a specified market for the target group
Answer» F.
Discussion
37.

Marketing is a mixture of mixture this statement is related to:

A. product planning
B. price determination
C. cost
D. saving
E. marketing mix
Answer» F.
Discussion
38.

Which of the following is the starting point of marketing?

A. market
B. production place
C. buyer s house
D. seller s house
E. all of these
Answer» B. production place
Discussion
39.

Which of the following customers are main customers of a bank?

A. customer
B. employee
C. society
D. all of these
E. none of these
Answer» E. none of these
Discussion
40.

Demand consists:

A. want or need
B. willingness to spend
C. resource to purchase
D. only 1 and 2
E. all of these
Answer» F.
Discussion
41.

For customer oriented company, customer satisfaction is:

A. target
B. marketing tool
C. enterprise of profit
D. both land 2
E. all of these
Answer» E. all of these
Discussion
42.

Promotion mix contain(s):

A. advertisement
B. personnel sale
C. sales promotion
D. publicity
E. all of these
Answer» F.
Discussion
43.

What type of relation is there between company and suppliers?

A. Direct
B. Indirect
C. Multilevel
D. Social
E. Private
Answer» B. Indirect
Discussion
44.

All the market efforts starts with the discovery of:

A. Product
B. Needs & wants of consumers
C. Corruption
D. Valid Crime Case
E. All of the Above
Answer» C. Corruption
Discussion
45.

What decision is taken under Planning?

A. What to do?
B. When to do?
C. How to do?
D. Why to do?
E. All of the above
Answer» F.
Discussion
46.

Out of the following_____________ is NOT one of the three levels of a product.

A. Core
B. Augmented
C. Actual
D. Fragmented
E. All of these
Answer» E. All of these
Discussion
47.

A product line is a group of related products that function in a similar manner, are sold to the same customer groups, and marketed through the same type of outlets:

A. Group
B. Line
C. Category
D. Market
E. All of these
Answer» C. Category
Discussion
48.

Out of the following______________ is NOT an objective of pricing.

A. Profit
B. Stabilising demand and sales of the product
C. Improvement in product quality
D. Expansion of business
E. All of these
Answer» E. All of these
Discussion
49.

Which of the following pricing methods is NOT based on competitors pricing?

A. English Auction
B. Sealed-Bid Auction
C. Group Pricing
D. None of these
E. All of these
Answer» D. None of these
Discussion
50.

The act of obtaining a desired object from someone by offering something in return is called as a(n):

A. Transaction
B. Exchange
C. Relationship
D. Value
E. All of these
Answer» C. Relationship
Discussion