MCQOPTIONS
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MCQOPTIONS
This section includes 9 Mcqs, each offering curated multiple-choice questions to sharpen your Technical MCQs knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
When you need to create thousands of ad groups, what is the best tool to use? |
| A. | Bulk interface creator |
| B. | Report editor |
| C. | Keyword Planner |
| D. | Google Ads Editor |
| E. | |
| Answer» E. | |
| 2. |
What is an advantage of using bid rules? |
| A. | Full automation of your bidding |
| B. | Automation of your manual bid process |
| C. | Automatic application of phone call data to your bidding |
| D. | Receive bid assistance based upon the likelihood of a conversion |
| Answer» C. Automatic application of phone call data to your bidding | |
| 3. |
Where do you create a remarketing list? |
| A. | In Google Ads |
| B. | In Google Analytics |
| C. | In Google Remarketing Console |
| D. | In Google Ads or Google Analytics |
| Answer» E. | |
| 4. |
What is an affinity audience? |
| A. | Users who are similar to your remarketing list |
| B. | Users who are in-market to buy a product |
| C. | Users who show a long term interest in a topic |
| D. | Users who are similar to your customer match list |
| Answer» D. Users who are similar to your customer match list | |
| 5. |
Which ad extension allows you to send traffic to different pages on your website? |
| A. | Structured snippet |
| B. | Call |
| C. | Sitelink |
| D. | Callout |
| Answer» D. Callout | |
| 6. |
What is the advantage of using multi-ad group testing? |
| A. | Can find insights across multiple ad groups |
| B. | Can find the best ad for each keyword |
| C. | Can find the best ad for a single targeting type |
| D. | Can test high traffic ad groups |
| Answer» B. Can find the best ad for each keyword | |
| 7. |
If you are building a brand new PPC account; and you want to start with your top converting terms, where is a good place to research where to find these terms? |
| A. | Your analytics account |
| B. | Your search console account |
| C. | Your merchant center account |
| D. | Your local business account |
| Answer» B. Your search console account | |
| 8. |
What is the difference between semantic and syntactic match types? |
| A. | Semantic match type focuses on the actual words; and syntactic match type focuses on the meaning of the words. |
| B. | Syntactic match type focuses on the actual words; and semantic focuses on the meaning of the words. |
| C. | Syntactic match type is an old match type that you can no longer create. |
| D. | Each match type can show up for words in any order as long as all your keywords are in the search term |
| Answer» C. Syntactic match type is an old match type that you can no longer create. | |
| 9. |
What are the steps in the buying funnel? |
| A. | Interest, consideration, buy, retention |
| B. | Awareness, shopping, learning, buying |
| C. | Awareness and interest, consideration, buy, retention |
| D. | Awareness, learn, buying, shopping |
| Answer» D. Awareness, learn, buying, shopping | |