MCQOPTIONS
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MCQOPTIONS
This section includes 10 Mcqs, each offering curated multiple-choice questions to sharpen your Technical MCQs knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
Google determines an ad`s rank based on: |
| A. | your website`s performance in Google`s natural search results. |
| B. | your CPC bid |
| C. | your keyword`s quality score on Google and its CPC. |
| D. | the length of time you have been an AdWords advertiser. |
| E. | |
| Answer» D. the length of time you have been an AdWords advertiser. | |
| 2. |
What formula does Google use to determine the actual CPC when an advertisers ad is clicked on? |
| A. | Clicks / Impressions |
| B. | QS * Max CPC (bid) |
| C. | Position * QS |
| D. | Impressions * Clicks |
| Answer» C. Position * QS | |
| 3. |
An AdWords Standard Edition account can house up to ______ campaigns and ______ ad groups per campaign. |
| A. | 1,1 |
| B. | 10,25 |
| C. | 25100 |
| D. | No Limit, No Limit |
| Answer» D. No Limit, No Limit | |
| 4. |
Single-word or general keywords are ______ |
| A. | too broad and can lead to clicks from people who don't know what you're offering |
| B. | excellent for your return on investment |
| C. | useful in generating highly targeted traffic for your site |
| D. | good for preventing irrelevant traffic |
| Answer» B. excellent for your return on investment | |
| 5. |
To indicate a keyword as an exact match, which of the following should be used? |
| A. | Quotations |
| B. | Brackets |
| C. | Parenthesis |
| D. | Semicolon |
| Answer» C. Parenthesis | |
| 6. |
The most effective AdWords ad headlines ______. |
| A. | include the company name or website domain name |
| B. | do not contain the most important keywords |
| C. | directly relate to the keywords being searched |
| D. | are written in all capital letters |
| Answer» D. are written in all capital letters | |
| 7. |
PPC advertising offers a unique opportunity to __________. |
| A. | Generate Leads at High Costs |
| B. | Grow Your Customer Base |
| C. | Generate Leads at Low Costs |
| D. | Both B and C |
| Answer» E. | |
| 8. |
What are the following factors behind Successful PPC Advertising? |
| A. | Keyword Relevance |
| B. | Landing Page Quality |
| C. | Quality Score |
| D. | All of the above |
| Answer» E. | |
| 9. |
The formula of Pay-per-click is? |
| A. | Advertising cost ($) + Ads clicked (#) |
| B. | Ads clicked (#) / Advertising cost ($) |
| C. | Advertising cost ($) / Ads clicked (#) |
| D. | Ads clicked (#) * Advertising cost ($) |
| Answer» D. Ads clicked (#) * Advertising cost ($) | |
| 10. |
What is full form of PPC pages? |
| A. | Per Pay Click |
| B. | Pay Per Click |
| C. | Prize per click |
| D. | Both A and B |
| Answer» C. Prize per click | |