MCQOPTIONS
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MCQOPTIONS
This section includes 11 Mcqs, each offering curated multiple-choice questions to sharpen your Technical MCQs knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
At stage of user browsing app store page of your app what is the objective? |
| A. | Maximize usage |
| B. | Maximize conversion |
| C. | Maximize interest |
| D. | All of the above |
| E. | |
| Answer» C. Maximize interest | |
| 2. |
Which of the following can help monetize a free app? |
| A. | Ad Revenue |
| B. | In-App Purchase |
| C. | Both A and B |
| D. | None of the above |
| Answer» D. None of the above | |
| 3. |
What are Native Ads? |
| A. | Ads that do not mention that they are ads |
| B. | Ads that are built with Java |
| C. | Ads that look & feel like the app |
| D. | All of the above |
| Answer» D. All of the above | |
| 4. |
What metric should be used by an app developer to measure the maximization of Ad Revenue on his app? |
| A. | eCOM |
| B. | eCPA |
| C. | eCPI |
| D. | None of the above |
| Answer» C. eCPI | |
| 5. |
What type of devices may not have Google play installed? |
| A. | Amazon Fire tablets |
| B. | Very low cost devices |
| C. | Devices sold in China |
| D. | All of the above |
| Answer» E. | |
| 6. |
Smart link to your app should auto-redirect based on which of the following parameters? |
| A. | Device type & OS |
| B. | Screen size |
| C. | OEM Brand |
| D. | All of the above |
| Answer» B. Screen size | |
| 7. |
More free users leads to ? |
| A. | At More Ad Revenue |
| B. | Less Ad Revenue |
| C. | No change in Ad Revenue |
| D. | None of the above |
| Answer» B. Less Ad Revenue | |
| 8. |
Which of the following is NOT a type of mobile ad extension? |
| A. | App extension |
| B. | Call extension |
| C. | Sitelink extension |
| D. | Download extension |
| Answer» E. | |
| 9. |
In the Freemium model typically what percentage of users pay? |
| A. | Almost all users - over 90% |
| B. | Most Users - over 60% |
| C. | Few Users - less than 20% |
| D. | Users do not pay |
| Answer» D. Users do not pay | |
| 10. |
Recently, we analyzed thousands of apps to flesh out key trends. Which trend did we NOT see? |
| A. | People spend more time with apps if they own a large screen mobile device |
| B. | Overall time in app has increased over the last year |
| C. | Smartphone users spend more time with apps than tablet users |
| D. | Users who find your app organically and users who come from ads perform the same once in-app |
| Answer» D. Users who find your app organically and users who come from ads perform the same once in-app | |
| 11. |
What is Impression Share? |
| A. | The percentage of times your ad was displayed divided by all possible impressions for that search term. |
| B. | The percentage of times your ad was displayed when it was eligible to be displayed. |
| C. | The percentage of times your ad was displayed higher than your primary competitor. |
| D. | The percentage of impressions you lost due to a low ad rank. |
| Answer» D. The percentage of impressions you lost due to a low ad rank. | |