MCQOPTIONS
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MCQOPTIONS
This section includes 657 Mcqs, each offering curated multiple-choice questions to sharpen your Testing Subject knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
Sender of a media text has an access to feedback of the audience. |
| A. | direct |
| B. | indirect |
| C. | delayed |
| D. | crypted |
| Answer» B. indirect | |
| 2. |
              is a count up of all the people of the total base or defined Target Grass (TG) who are actually exposed to or reached by communication used. |
| A. | reach |
| B. | frequency |
| C. | cumulative reach |
| D. | visibility |
| Answer» B. frequency | |
| 3. |
A is an estimation of a company's promotional expenditures over a period of time. |
| A. | media buying |
| B. | media planning |
| C. | media budget |
| D. | media scheduling |
| Answer» B. media planning | |
| 4. |
                targets are those who have the power to affect the changes the campaign calls for . |
| A. | primary |
| B. | secondary |
| C. | tertiary |
| D. | priority |
| Answer» B. secondary | |
| 5. |
The word Media came from the Latin word . |
| A. | middle |
| B. | media |
| C. | medium |
| D. | mode |
| Answer» B. media | |