MCQOPTIONS
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MCQOPTIONS
This section includes 657 Mcqs, each offering curated multiple-choice questions to sharpen your Testing Subject knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
The --------------- of target audience help s media planner to understand the media consumption habbits, and accordingly choose the most appropriate media mix. |
| A. | analysis |
| B. | identification |
| C. | selection |
| D. | classification |
| Answer» E. | |
| 2. |
. Advertising media do not operate in a vacuum: they must be part of the overall and advertising plans. |
| A. | marketing |
| B. | media |
| C. | corporate |
| D. | campaign |
| Answer» B. media | |
| 3. |
Advertising media do not operate in a vacuum: they must be part of the overall ______________and advertising plans. |
| A. | marketing |
| B. | media |
| C. | corporate |
| D. | campaign |
| Answer» B. media | |
| 4. |
Complete the following definition of advertising media. The advertising media is a marketing communications umbrella concept that covers _________________ to the prospective consumer. |
| A. | Media vehicles |
| B. | Advertising messages |
| C. | Brand |
| D. | Channels |
| Answer» C. Brand | |
| 5. |
The ______________ is the biggest possible medium and has the quickest and the deepest reach throughout the globe. |
| A. | web |
| B. | TV |
| C. | radio |
| D. | outdoor |
| Answer» B. TV | |
| 6. |
Corporate events could be sub-classified into ______________ types. |
| A. | two |
| B. | three |
| C. | four |
| D. | five |
| Answer» C. four | |
| 7. |
The ------------- is the biggest possible medium and has the quickest and the deepest reach throughout the globe. |
| A. | web |
| B. | TV |
| C. | radio |
| D. | outdoor |
| Answer» B. TV | |
| 8. |
______________ is placing media throughout the year with equal weight in each month. |
| A. | Pulsing |
| B. | Flighting |
| C. | Continuous scheduling |
| D. | Zapping |
| Answer» D. Zapping | |
| 9. |
Newspaper readership is |
| A. | compulsion |
| B. | habitual |
| C. | interest |
| D. | fixed |
| Answer» B. habitual | |
| 10. |
Type of client that may not be a very friendly or creative client to have but is an MNC and needs to be on the portfolio is known as _____________. |
| A. | financial value |
| B. | potential value |
| C. | prestige value |
| D. | creative value. |
| Answer» D. creative value. | |
| 11. |
is a way of describing audience based on factors such as age, gender, education level, town class, income etc. |
| A. | Demographic |
| B. | Psycho graphic |
| C. | Socio-economic |
| D. | D. infographics |
| Answer» B. Psycho graphic | |
| 12. |
______________ is a way of describing audience based on factors such as age, gender, education level, town class, income etc. |
| A. | Demographic |
| B. | Psychographic |
| C. | Socio-economic |
| D. | Infographics |
| Answer» B. Psychographic | |
| 13. |
______________ is a highly negotiable medium when it comes to pricing. |
| A. | News paper |
| B. | Radio |
| C. | Television |
| D. | Internet |
| Answer» C. Television | |
| 14. |
Pulsing is a scheduling strategy that provides a floor of media support throughout the year and periodic______________. |
| A. | increases |
| B. | decreases |
| C. | intervention |
| D. | timing |
| Answer» B. decreases | |
| 15. |
Pulsing is a scheduling strategy that provides a floor of media support throughout the year and periodic______________. |
| A. | increases |
| B. | decreases |
| C. | intervention |
| D. | timing |
| Answer» B. decreases | |
| 16. |
A futuristic innovations (media planning) involves creating satellite imagery of the monogram or message to reach the desired geographic location and _________. |
| A. | programme |
| B. | action |
| C. | audience |
| D. | media |
| Answer» D. media | |
| 17. |
SWOT is an acronym for: |
| A. | Strategy, working, opinion, tactical |
| B. | Strengths, weakness, opportunities, threats |
| C. | Strategy, Work, openness, toughness |
| D. | Strategy, weakness, opinions, tactics |
| Answer» C. Strategy, Work, openness, toughness | |
| 18. |
______________, in advertising, is a series of decisions involving the delivery of message to the targeted audience. |
| A. | Market Analysis |
| B. | Media Objective |
| C. | Media Planning |
| D. | Media Strategy |
| Answer» D. Media Strategy | |
| 19. |
______________, in advertising, is a series of decisions involving the delivery of message to the targeted audience. |
| A. | Market Analysis |
| B. | Media Objective |
| C. | Media Planning |
| D. | Media Strategy |
| Answer» D. Media Strategy | |
| 20. |
The challenge of media planning is becoming greater because the number of ways to send brand messages is ______________. |
| A. | decreasing |
| B. | complicated |
| C. | increasing |
| D. | competitive |
| Answer» D. competitive | |
| 21. |
_____ refers to specific methods of media used by companies to deliver advertising messages to targeted customers. |
| A. | Media vehicle |
| B. | Media mix |
| C. | Media methodology |
| D. | media |
| Answer» B. Media mix | |
| 22. |
These objectives are often employed in mature markets as firms/products enter a decline phase. The goal is to maximize short-term profits and stimulate a positive cash flow: |
| A. | Harvest Objectives |
| B. | Divest Objectives |
| C. | Hold Objectives |
| D. | Growth Objectives |
| Answer» B. Divest Objectives | |
| 23. |
These objectives are often the most suitable when firms operate in a market dominated by a major competitor and where their financial resources are limited: |
| A. | Niche Objectives |
| B. | Hold Objectives |
| C. | Harvest Objectives |
| D. | Divest Objectives |
| Answer» B. Hold Objectives | |
| 24. |
______________refers to the presentation of an advertising message to a prospective or existing client. |
| A. | Pitch |
| B. | Rate cards |
| C. | Estimate |
| D. | Point-of-purchase. |
| Answer» B. Rate cards | |
| 25. |
______________ is a way of describing audience based on the their life style, attitudes, aspirations, habits etc. |
| A. | Demographics |
| B. | Psychographics |
| C. | Socio-economic |
| D. | Infographics |
| Answer» C. Socio-economic | |
| 26. |
These objectives are often the most suitable when firms operate in a market dominated by a major competitor and where their financial resources are limited: |
| A. | Niche Objectives |
| B. | Hold Objectives |
| C. | Harvest Objectives |
| D. | Divest Objectives |
| Answer» B. Hold Objectives | |
| 27. |
The news of important public events appearing in the front sections of a newspaper, is called: |
| A. | Soft-news |
| B. | Hard-news |
| C. | Feature News |
| D. | Investigative news |
| Answer» C. Feature News | |
| 28. |
Which of the following firms has often followed a market challenger (second-mover) strategy? |
| A. | Apple computer |
| B. | Ebay |
| C. | Sainsbury s |
| D. | Amazon.com |
| Answer» D. Amazon.com | |
| 29. |
In SWOT analysis, situations where organizations are able to convert weaknesses into strengths and threats into opportunities, these are called: |
| A. | Strategic windows |
| B. | Strategic leverage |
| C. | Conversion strategies |
| D. | Vulnerability |
| Answer» D. Vulnerability | |
| 30. |
Digital technology is changing the way ______________ relate to products and markets. |
| A. | manufactures |
| B. | consumer |
| C. | delears |
| D. | industry |
| Answer» C. delears | |
| 31. |
______________ advertising affords the marketer the ability to engage the consumer in a direct and personal way. |
| A. | Interactive |
| B. | Contextual |
| C. | Traditional |
| D. | Website. |
| Answer» B. Contextual | |
| 32. |
In SWOT analysis, situations where organizations are able to convert weaknesses into strengths and threats into opportunities, these are called: |
| A. | Strategic windows |
| B. | Strategic leverage |
| C. | Conversion strategies |
| D. | Vulnerability |
| Answer» D. Vulnerability | |
| 33. |
Media Buying refers to buying ______________ in the selected media. |
| A. | slot |
| B. | space |
| C. | vehicle |
| D. | time and space |
| Answer» E. | |
| 34. |
Media ______________ is a primary goal of advertising media planning and buying. |
| A. | frequency |
| B. | efficiency |
| C. | flexibility |
| D. | reach |
| Answer» C. flexibility | |
| 35. |
Media Buying refers to buying ------ in the selected media. |
| A. | slot |
| B. | space |
| C. | vehicle |
| D. | time and space |
| Answer» E. | |
| 36. |
Media ______________is a primary goal of advertising media planning and buying. |
| A. | flexibility |
| B. | expansion |
| C. | frequency |
| D. | efficiency |
| Answer» E. | |
| 37. |
Media buying is the _____________of a media plan. |
| A. | identifying |
| B. | scheduling |
| C. | evaluation |
| D. | execution |
| Answer» E. | |
| 38. |
Strategic media planning is a complex challenge because advertises must use their knowledge of |
| A. | Demographics |
| B. | Psychographics |
| C. | Behavioural Characteristics |
| D. | All of the above |
| Answer» E. | |
| 39. |
A products purchase cycle may also influence media ______________. |
| A. | planning |
| B. | scheduling |
| C. | mix |
| D. | cost |
| Answer» C. mix | |
| 40. |
Companies are exploring the ______________ for communicating their advertising message because of its several attractive features and advantages. |
| A. | television |
| B. | newspaper |
| C. | radio |
| D. | new media |
| Answer» E. | |
| 41. |
______________ customers can themselves become publishers, choosing to share what they have received with their social networks. |
| A. | Publish - subscribe |
| B. | Instant sharing |
| C. | Multi - model viewing |
| D. | Mobile invertising |
| Answer» C. Multi - model viewing | |
| 42. |
Companies are exploring the -------- for communicating their advertising message because of its several attractive features and advantages. |
| A. | television |
| B. | newspaper |
| C. | .radio |
| D. | new media |
| Answer» E. | |
| 43. |
Key performance indicators, which companies set and measure their progress towards in order to determine whether or not they have improved or maintained their performance over a given period of time, are referred to as: |
| A. | Marketing implementation |
| B. | Marketing program |
| C. | Budgeting |
| D. | Marketing Metrics |
| Answer» E. | |
| 44. |
Companies employ the elements of the _____ (product concept, target audience, advertising message, and communications media) to devise strategies to achieve advertising objectives. |
| A. | Synergistic approach |
| B. | Creative mix |
| C. | Advertising impression |
| D. | Advertising response curve |
| Answer» C. Advertising impression | |
| 45. |
This is something that at some time in the future may destabilize and/or reduce the potential performance of the organization: |
| A. | Threat |
| B. | Strength |
| C. | Weakness |
| D. | Opportunities |
| Answer» B. Strength | |
| 46. |
______________ are purchases of TV time in certain markets by regional or national companies. |
| A. | Affiliates |
| B. | Spot buys |
| C. | Spilit run |
| D. | Air time |
| Answer» C. Spilit run | |
| 47. |
In India media buyers and advertisers go mostly by______________ data to gauge which websites to include in their media plan. |
| A. | com score |
| B. | URL |
| C. | page views |
| D. | click |
| Answer» B. URL | |
| 48. |
Magazine performance has remained stable in recent years due to |
| A. | The development of brand values |
| B. | Low cost |
| C. | Multi-page combinations |
| D. | Their ability to address segmented audiences |
| Answer» E. | |
| 49. |
An organization can offer standard products at acceptable levels of quality, yet still generate aboveaverage profit margin by adopting _____________ |
| A. | Differentiation |
| B. | Focus Strategy |
| C. | Cost leadership |
| D. | Market follower strategy |
| Answer» D. Market follower strategy | |
| 50. |
In general, newspapers offer _________ as a media choice. |
| A. | Low Selectivity |
| B. | High Selectivity |
| C. | Low impact |
| D. | Average impact |
| Answer» B. High Selectivity | |