MCQOPTIONS
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MCQOPTIONS
This section includes 657 Mcqs, each offering curated multiple-choice questions to sharpen your Testing Subject knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
Newspapers offer _________ as a media choice |
| A. | High Impact |
| B. | Low Impact |
| C. | Low Selectivity |
| D. | High Selectivity |
| Answer» C. Low Selectivity | |
| 2. |
A magazine -------------- starts with its circulation and grows as original readers pass an issue along to other readers. |
| A. | sub scribe |
| B. | reader |
| C. | audience |
| D. | publisher |
| Answer» D. publisher | |
| 3. |
The advertising industry is passing through a transition phase with the emergence of the ______________media. |
| A. | television |
| B. | online |
| C. | interactive |
| D. | information |
| Answer» C. interactive | |
| 4. |
Name the major types of advertising found in newspapers |
| A. | Banner |
| B. | Display |
| C. | Classified |
| D. | Forums |
| Answer» C. Classified | |
| 5. |
A magazines___________ starts with its circulation and grows as original readers pass an issue along to other readers. |
| A. | subscribe |
| B. | reader |
| C. | audience |
| D. | publisher |
| Answer» D. publisher | |
| 6. |
RADIO supports media planning as a part of ___________ |
| A. | Integrated media solution |
| B. | Vehicle |
| C. | Does not support |
| D. | Channel |
| Answer» B. Vehicle | |
| 7. |
A magazines___________ starts with its circulation and grows as original readers pass an issue along to other readers. |
| A. | subscribe |
| B. | reader |
| C. | audience |
| D. | publisher |
| Answer» D. publisher | |
| 8. |
Name the strengths in using radio in a media plan |
| A. | Cost effective |
| B. | Time effective |
| C. | Measurable Results |
| D. | All of the above |
| Answer» E. | |
| 9. |
With ______________ there is a rise in metrics like cost per like and cost per fan. |
| A. | social media |
| B. | digital media |
| C. | broadcast media |
| D. | print media |
| Answer» B. digital media | |
| 10. |
Radio rating services was conductede in |
| A. | 2005 |
| B. | 2006 |
| C. | 2007 |
| D. | 2008 |
| Answer» D. 2008 | |
| 11. |
CARD rates are _____- |
| A. | uniform |
| B. | non uniform |
| C. | fixed |
| D. | Same |
| Answer» C. fixed | |
| 12. |
Currently ads are regulated by a non-statutory body _____. |
| A. | Advertising Standards Council of India |
| B. | Advertising Service Council of India |
| C. | Advertising Standar |
| D. | Corporation of India |
| Answer» B. Advertising Service Council of India | |
| 13. |
An effective media strategy requires a degree of ----------- _ |
| A. | continuity |
| B. | mediamix |
| C. | flexibility |
| D. | discontinuous |
| Answer» D. discontinuous | |
| 14. |
The implementation of media plan requires ------- _ |
| A. | Media slot |
| B. | Mediamix |
| C. | Media buying |
| D. | Media selection |
| Answer» D. Media selection | |
| 15. |
A large amount of ------------- advertising is for retailers, local businesses used for promotions. |
| A. | newspaper |
| B. | magazines |
| C. | radio |
| D. | television |
| Answer» D. television | |
| 16. |
The pricing of ______________ advertising could vary across devices and access formats. |
| A. | |
| B. | broadcast |
| C. | digital |
| D. | out of home. |
| Answer» D. out of home. | |
| 17. |
A large amount of ______________ advertising is for retailers, local businesses and for promotions. |
| A. | news paper |
| B. | magazines |
| C. | radio |
| D. | television |
| Answer» D. television | |
| 18. |
____ Play important role in providing accurate data |
| A. | ABC |
| B. | BBB |
| C. | ACB |
| D. | AFC |
| Answer» B. BBB | |
| 19. |
Media literacy means the ability to |
| A. | Read and write |
| B. | Create professional media |
| C. | Understand and use media |
| D. | Prepare for a career in media |
| Answer» D. Prepare for a career in media | |
| 20. |
Gross impressions means |
| A. | The percentage of the target audience exposed to a message |
| B. | All possible exposures to a given medium at a given time |
| C. | Both a and b above |
| D. | The standard for a communication message to have an impact on the consumer |
| Answer» C. Both a and b above | |
| 21. |
Media strategy and media tactics are |
| A. | Same |
| B. | Different |
| C. | Media Plan |
| D. | Media Process |
| Answer» B. Different | |
| 22. |
Newspapers are ______ |
| A. | read |
| B. | seen |
| C. | scanned |
| D. | none |
| Answer» C. scanned | |
| 23. |
media is a most powerful tool of ______ |
| A. | profit |
| B. | sales |
| C. | communication |
| D. | none |
| Answer» D. none | |
| 24. |
post buy deals with the question of ______ |
| A. | performance |
| B. | result |
| C. | accountability |
| D. | none |
| Answer» D. none | |
| 25. |
A graphical representation of the media schedule information is called a |
| A. | A Timetable |
| B. | Media Objectives |
| C. | A Media Flowchart |
| D. | A Media Plan |
| Answer» D. A Media Plan | |
| 26. |
Which is not a method of costing media? |
| A. | CPA |
| B. | CTR |
| C. | CPM |
| D. | CPR |
| Answer» E. | |
| 27. |
Transit and outdoor advertising are generally noticed only in passing, which may not be enough for a ______________message. |
| A. | simple |
| B. | normal |
| C. | complicated |
| D. | urgent |
| Answer» D. urgent | |
| 28. |
TV viewership in india has _____ |
| A. | increased |
| B. | decreased |
| C. | multiplied |
| D. | none |
| Answer» D. none | |
| 29. |
Radio is often referred to as |
| A. | The Theatre of the Absurd |
| B. | Mindful Theatre |
| C. | The Theatre of the Mind |
| D. | Surround Sound |
| Answer» D. Surround Sound | |
| 30. |
___________ are about organizations seeking gaps in broad market segments or finding gaps in competitors' product ranges. |
| A. | Market niche strategies |
| B. | Differentiation |
| C. | Cost leadership |
| D. | Focus Strategies |
| Answer» E. | |
| 31. |
______________ is a scheduling strategy in which planned messages run in intermittent periods. |
| A. | Media run |
| B. | Continuous scheduling |
| C. | Pulsing |
| D. | Flighting |
| Answer» E. | |
| 32. |
Extensive local penetration and coverage is indicative of |
| A. | Magazines |
| B. | Newspapers |
| C. | Online Advertising |
| D. | Social Media |
| Answer» C. Online Advertising | |
| 33. |
The implementation of media plan requires ______________. |
| A. | Media slot |
| B. | Media mix |
| C. | Media buying |
| D. | Media selection |
| Answer» D. Media selection | |
| 34. |
Attack the market and defend the position are the prime strategies pursued by a firm with ___________ positioning. |
| A. | Market challenger |
| B. | Market Leader |
| C. | Market Follower |
| D. | Market Nicher |
| Answer» C. Market Follower | |
| 35. |
An effective media strategy requires a degree of ______________. |
| A. | continuity |
| B. | media mix |
| C. | flexibility |
| D. | discontinuous |
| Answer» D. discontinuous | |
| 36. |
_________ are owned media. |
| A. | websites |
| B. | cinema |
| C. | newspapers |
| D. | none |
| Answer» B. cinema | |
| 37. |
Media strategy is based upon market _____. |
| A. | Coverage |
| B. | Persuasion |
| C. | Interaction |
| D. | Action |
| Answer» B. Persuasion | |
| 38. |
Media strategy is making media decisions based on |
| A. | Understanding customers wants and needs |
| B. | The clients wishes |
| C. | Whims of the market |
| D. | Brand awareness |
| Answer» B. The clients wishes | |
| 39. |
The flighting media schedule is |
| A. | A hybrid strategy of scheduling |
| B. | An intermittent pattern of high activity and low activity |
| C. | A continuous pattern of messaging |
| D. | Intermittent, intense activity within a continuous pattern |
| Answer» C. A continuous pattern of messaging | |
| 40. |
There is no ______ on TV viewing time at home . |
| A. | restriction |
| B. | limit |
| C. | constraints |
| D. | none |
| Answer» D. none | |
| 41. |
Which of the following is not a valid statement? |
| A. | It is necessary to plan for out-of-home media |
| B. | The media environment has become fiercely competitive |
| C. | Media planning is less important than creative |
| D. | Independent media buying services specialize in media planning |
| Answer» D. Independent media buying services specialize in media planning | |
| 42. |
Which of the following is not the conditions necessary for the achievement of sustainable competitive advantage (SCA)? |
| A. | The perceived difference results from cheaper price |
| B. | The customer consistently perceives a positive difference between the products and services offered by a company and its competitors. |
| C. | The perceived difference results from the company's relatively greater capability. |
| D. | The perceived difference persists for a reasonable period of time. |
| Answer» B. The customer consistently perceives a positive difference between the products and services offered by a company and its competitors. | |
| 43. |
____ means tools used for advertisement . |
| A. | Media |
| B. | newspaper |
| C. | press |
| D. | TV |
| Answer» B. newspaper | |
| 44. |
One weakness in using out-of-home media is |
| A. | Relatively Low Cost |
| B. | Difficult to Measure and Control |
| C. | Delivers Excellent Reach |
| D. | Demographic Flexibility |
| Answer» C. Delivers Excellent Reach | |
| 45. |
The cost of an advertisement or a schedule of ads is often based on ______________. |
| A. | CPP |
| B. | CPR |
| C. | CPI |
| D. | CPM |
| Answer» E. | |
| 46. |
Cable Television Amendment Bill _____ mandates digitization of TV broadcasts pan India by 2014. |
| A. | 2011 |
| B. | 2012 |
| C. | 2013 |
| D. | 2014 |
| Answer» B. 2012 | |
| 47. |
The print medium continues to rely heavily on CPM to determine scheduling. What is CPM? |
| A. | A percentage of impressions that results in a click |
| B. | A percentage of households tuned to TV |
| C. | The relative average cost to reach one thousand people |
| D. | A payment received for each action |
| Answer» D. A payment received for each action | |
| 48. |
Media vehicle is a ______ program. |
| A. | complex |
| B. | single |
| C. | based |
| D. | Easy |
| Answer» C. based | |
| 49. |
Which medium is often referred to as junk mail? |
| A. | Direct Mail |
| B. | Television |
| C. | Newspaper inserts |
| D. | Yellow Pages |
| Answer» B. Television | |
| 50. |
The demerits of magazine advertising are |
| A. | Selectivity |
| B. | Loyalty and prestige |
| C. | Inflexibility |
| D. | Visual display |
| Answer» D. Visual display | |