MCQOPTIONS
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MCQOPTIONS
This section includes 305 Mcqs, each offering curated multiple-choice questions to sharpen your Bachelor of Mass Media (BMM) knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
Inflation adjusted reveals the return on an investment after removing the effects of . |
| A. | deflation |
| B. | inflation |
| C. | investment |
| D. | reccession |
| Answer» C. investment | |
| 2. |
Which of the following refers to spillover media? |
| A. | It refers to particular magazines that are chosen according to how well they expose the message to the media audience. |
| B. | It refers to the specific types of people the advertiser wants to reach. |
| C. | It refers to all communications vehicles available to a marketer. |
| D. | It refers to local media that many consumers in a neighboring country inadvertently receive. |
| Answer» E. | |
| 3. |
The advertising response curve indicates that: |
| A. | Incremental response to advertising diminishes with repeated exposures. |
| B. | Audience fragmentation increases effective reach. |
| C. | Repeated exposures to ads increase advertising success. |
| D. | Probable exposures increase with audience fragmentation. |
| Answer» B. Audience fragmentation increases effective reach. | |
| 4. |
Good media criticism should always |
| A. | Reveal negative aspects of media |
| B. | Offer analysis based on reason |
| C. | Warn us that ads sell us things we don't need |
| D. | Condemn our emotional reactions to media |
| Answer» C. Warn us that ads sell us things we don't need | |
| 5. |
In media studies "converging" refers to the coming together of |
| A. | Two or more people, in public |
| B. | Different professional ideas about media |
| C. | Computer, telephone, and mass media technologies |
| D. | Mass media and mass communication |
| Answer» D. Mass media and mass communication | |
| 6. |
Diversification is best described as which of the following? |
| A. | Existing products in new markets |
| B. | Existing products in existing markets |
| C. | New products for new markets |
| D. | New products for existing markets |
| Answer» D. New products for existing markets | |
| 7. |
Media planning begins with |
| A. | market |
| B. | market analysis |
| C. | profit |
| D. | planning |
| Answer» C. profit | |
| 8. |
The term media is |
| A. | plural |
| B. | singal |
| C. | mix |
| D. | third |
| Answer» B. singal | |
| 9. |
________ size compare various media classes . |
| A. | budget |
| B. | Campaign |
| C. | audience |
| D. | none |
| Answer» D. none | |
| 10. |
The word Media came from the Latin word _____. |
| A. | Middle |
| B. | Media |
| C. | Medium |
| D. | Mix |
| Answer» B. Media | |
| 11. |
Demographics in media planning deal with |
| A. | The study of populations |
| B. | The psychology of the consumer |
| C. | The study of media channel |
| D. | The study of product |
| Answer» B. The psychology of the consumer | |
| 12. |
One significant change in the paid-for media environment is |
| A. | The presence of social media sites |
| B. | Terrestrial and satellite radio offerings |
| C. | The number of print vehicles available |
| D. | The addition of cable TV |
| Answer» B. Terrestrial and satellite radio offerings | |
| 13. |
______________is now a significant part of every global corporations marketing arsenal. |
| A. | Internet |
| B. | Web |
| C. | Mobile |
| D. | e - marketing |
| Answer» E. | |
| 14. |
Addressable media are used |
| A. | For two-way communication |
| B. | For social media |
| C. | To deliver customized marketing messages to identifiable prospects |
| D. | For one way communication |
| Answer» D. For one way communication | |
| 15. |
The PCI established |
| A. | 1978 |
| B. | 1967 |
| C. | 1866 |
| D. | 1987 |
| Answer» B. 1967 | |
| 16. |
Member required for PCI |
| A. | 30 |
| B. | 28 |
| C. | 14 |
| D. | 56 |
| Answer» C. 14 | |
| 17. |
e-Tailingwill have to co-exist with --------- retailing. |
| A. | e-Commerce |
| B. | traditional |
| C. | mobile |
| D. | integrated |
| Answer» C. mobile | |
| 18. |
CAS stand for |
| A. | Conditional access system |
| B. | control accounting system |
| C. | control adademic system |
| D. | conditonal account system |
| Answer» B. control accounting system | |
| 19. |
TRP stand for |
| A. | total ring point |
| B. | total rating point |
| C. | total rate power |
| D. | television rating points |
| Answer» E. | |
| 20. |
Drugs and cosmetics act |
| A. | 1940 |
| B. | 1960 |
| C. | 1950 |
| D. | 1890 |
| Answer» B. 1960 | |
| 21. |
NTS stand for |
| A. | national television study |
| B. | north testing system |
| C. | national television system |
| D. | national technology system |
| Answer» B. north testing system | |
| 22. |
The famous communication Model SMCRE was devised by: |
| A. | Schramm |
| B. | Roger |
| C. | Lasswell |
| D. | Osgood |
| Answer» B. Roger | |
| 23. |
What is ABC? |
| A. | American business circle |
| B. | American business corporation |
| C. | Audit Bureau of circulation |
| D. | American blood company |
| Answer» D. American blood company | |
| 24. |
A person (or group) who has control over what information is disseminated to the audience is known as: |
| A. | Newscaster |
| B. | Reporter |
| C. | Regulator |
| D. | Gatekeeper |
| Answer» B. Reporter | |
| 25. |
UPI is the abbreviation of: |
| A. | United Press of India |
| B. | United Press of Indonesia |
| C. | United Press International |
| D. | United pass of India |
| Answer» D. United pass of India | |
| 26. |
OB stands for: |
| A. | Outside Broadcast |
| B. | Outdoor Broadcast |
| C. | Official Beat |
| D. | Outside brand |
| Answer» B. Outdoor Broadcast | |
| 27. |
Communication without words: |
| A. | Mass communication |
| B. | Visual Communication |
| C. | Non-Verbal communication |
| D. | Verbal communication |
| Answer» D. Verbal communication | |
| 28. |
is a key to continued business success. |
| A. | customer satisfaction |
| B. | profit |
| C. | goodwill |
| D. | brand image |
| Answer» B. profit | |
| 29. |
______________ describes what you want the media plan to accomplish. |
| A. | Media Objective |
| B. | Media analysis |
| C. | Media mix |
| D. | Media strategy |
| Answer» B. Media analysis | |
| 30. |
ORG stands for |
| A. | operations research group |
| B. | organization rate gruop |
| C. | operating rate group |
| D. | open rate group |
| Answer» B. organization rate gruop | |
| 31. |
ICS stands for |
| A. | international clipping services |
| B. | India council stand |
| C. | India court stands |
| D. | India clipping stands |
| Answer» B. India council stand | |
| 32. |
_______ tell us about domination of time slot |
| A. | shares |
| B. | profit |
| C. | loass |
| D. | debenture |
| Answer» B. profit | |
| 33. |
IRS stands for |
| A. | Indian readership survey |
| B. | Indian record survey |
| C. | Indian rate survey |
| D. | Indian rating system |
| Answer» B. Indian record survey | |
| 34. |
Interactive media can be best described as |
| A. | Customized Marketing Messages |
| B. | Marketing Communications Mix |
| C. | Marketing Mix |
| D. | Media that allow two-way messages between company and consumer |
| Answer» E. | |
| 35. |
Place-based media occur in which venues? |
| A. | Scaffolding Wraps |
| B. | Spectaculars |
| C. | Transport |
| D. | Outdoor Billboard |
| Answer» C. Transport | |
| 36. |
Print advertising is sometimes also called |
| A. | Business Advertising |
| B. | Press Advertising |
| C. | Electronic Advertising |
| D. | Media Advertising |
| Answer» C. Electronic Advertising | |
| 37. |
Media planning is carried out through |
| A. | An intuitive process |
| B. | Research and tested formulas |
| C. | Both of the above |
| D. | None of the above |
| Answer» D. None of the above | |
| 38. |
User registration or cookies can identify______________users. |
| A. | regular |
| B. | normal |
| C. | digital |
| D. | unique |
| Answer» E. | |
| 39. |
A cookie is a file on the users browser that uniquely identifies _______. |
| A. | the advertiser |
| B. | the buyer |
| C. | the seller |
| D. | the user |
| Answer» E. | |
| 40. |
Every media plan begins with the-------------- |
| A. | media objective |
| B. | market analysis |
| C. | mediamix |
| D. | media strategy |
| Answer» C. mediamix | |
| 41. |
New media is very cost-effective when compared to the traditional media and is highly----------------- |
| A. | reliable |
| B. | requited |
| C. | resourceful |
| D. | result-oriented |
| Answer» E. | |
| 42. |
Every media plan begins with the ______________. |
| A. | media objective |
| B. | market analysis |
| C. | media mix |
| D. | media strategy |
| Answer» C. media mix | |
| 43. |
New media is very cost-effective when compared to the traditional media and is highly ______________. |
| A. | reliable |
| B. | requted |
| C. | resourceful |
| D. | result-oriented |
| Answer» E. | |
| 44. |
The ______________ of target audience helps media planner to understand the media consumption habit, and accordingly choose the most appropriate media mix. |
| A. | analysis |
| B. | identification |
| C. | selection |
| D. | classification |
| Answer» E. | |
| 45. |
______________ covers two broad decisions selection of media class, and selection of media vehicle with in media class. |
| A. | Media mix |
| B. | Media strategy |
| C. | Media objective |
| D. | Media selection |
| Answer» E. | |
| 46. |
Media--------- is a primary goal of advertising media planning and media buying. |
| A. | frequency |
| B. | efficiency |
| C. | flexibility |
| D. | D. reach |
| Answer» C. flexibility | |
| 47. |
The ______________ of target audience helps media planner to understand the media consumption habit, and accordingly choose the most appropriate media mix. |
| A. | analysis |
| B. | identification |
| C. | selection |
| D. | classification |
| Answer» E. | |
| 48. |
A statement about what an organization wants to become, which sets out an organization's future, is referred to as: |
| A. | Mission |
| B. | Mission |
| C. | Organizational Goals |
| D. | Vision |
| Answer» E. | |
| 49. |
A statement about what an organization wants to become, which sets out an organization's future, is referred to as: |
| A. | Mission |
| B. | Mission |
| C. | Organizational Goals |
| D. | Vision |
| Answer» E. | |
| 50. |
A statement that sets out what the organization wishes to achieve in the long term is referred to as: |
| A. | Mission |
| B. | Vision |
| C. | Vision |
| D. | Strategic context |
| Answer» B. Vision | |