168 + Mcqs in Markets McqOptions

1.	Wal-Mart owned Sam’s club is an example of a retail called a(n) ?
A.	factory outlet
B.	super specialty store
C.	seconds store
D.	warehouse club
Answer» E.

Discussion

2.	Anything that can be offered to a market for attention acquisition, use, or consumption that might satisfy a want or need is called a(n) ?
A.	idea
B.	demand
C.	product
D.	service
Answer» D. service

Discussion

3.	In terms of execution style a family seated at the dinner table enjoying the advertised product would be an example of which of the following types of advertising ?
A.	Slice of life
B.	Lifestyle
C.	Mood or imagery
D.	Personality symbol
Answer» B. Lifestyle

Discussion

4.	The __________ is a person within a reference group who because of special skills knowledge personality or other characteristics exerts influence on others ?
A.	facilitator
B.	referent actor
C.	opinion leader
D.	social role player
Answer» D. social role player

Discussion

5.	A three day cooling off period in which buyers can cancel a contract after re-thinking it is to protect the consumer from ?
A.	creative selling
B.	high pressure telling
C.	detail selling
D.	hard core selling
Answer» C. detail selling

Discussion

6.	imperfect competition occurs ?
A.	When firms are not profit maximisers
B.	When firms have some control over price and competition
C.	When the consumption of the good involves an external benefit
D.	Whenever firms are losing money.
Answer» B. When firms have some control over price and competition

Discussion

7.	If advertising constantly spends out message about materialism sex power and status which of the following categories of social criticism most closely matches this problem ?
A.	Too much advertising
B.	Too few social goods
C.	Cultural pollution
D.	Too much political power
Answer» D. Too much political power

Discussion

8.	The last stage in the selling process in the __________ stage?
A.	Approach
B.	handling objections
C.	closing
D.	follow-up
Answer» E.

Discussion

9.	The shrinking or distances due to technological advances such as computer and fax connections by telephone are one characteristic of what new challenge to marketing ?
A.	Rapid globalization
B.	The changing world economy
C.	The call for more socially responsible marketing
D.	The micro-chip revolution
Answer» B. The changing world economy

Discussion

10.	The major advantage of survey research is its ?
A.	simplicity
B.	structure
C.	organization
D.	flexibility
Answer» E.

Discussion

11.	In terms of special product life cycles a ________ is a basic and distinctive mode expression?
A.	genre
B.	style
C.	fashion
D.	fad
Answer» C. fashion

Discussion

12.	When an importing country sets limits on the amount of goods it will accept in certain product categories it is called a(n) ?
A.	quota
B.	barrier
C.	tariff
D.	embargo
Answer» B. barrier

Discussion

13.	The most logical budget setting method is found in the list below. Which is it ?
A.	Affordable method
B.	Percentage of sales method
C.	Competitive parity method
D.	Objective and task method
Answer» E.

Discussion

14.	A company faces several major decisions in international marketing the first of these decisions is often ?
A.	deciding whether to go international
B.	looking at the global marketing environment
C.	deciding which markets to enter
D.	deciding how to enter markets
Answer» C. deciding which markets to enter

Discussion

15.	All of the following are methods by which a company can divide up its sales responsibilities EXCEPT ?
A.	territorial sales force structure
B.	pychographic trait sales force structure
C.	product sales force structure
D.	customer sales force structure
Answer» C. product sales force structure

Discussion

16.	When personal interviewing involves inviting six to ten people to gather for a few hours with a trained interviewers to talk about a product service, or organization the method is called ?
A.	Selective sponsorship
B.	Probing
C.	focus group interviewing
D.	the Delphi method
Answer» D. the Delphi method

Discussion

17.	The Wheeler-Lea Act gives the Federal Trade Commission the power to regulate ?
A.	interstate commerce
B.	marketing ethics
C.	unfair and deceptive acts or practices
D.	competitive advertising of objective product benefits
Answer» D. competitive advertising of objective product benefits

Discussion

18.	The course of a product’s sales and profits over its lifetime is called ?
A.	the sales chart
B.	the dynamic growth curve
C.	the adoption cycle
D.	the adoption cycle
E.	the product life cycle
Answer» F.

Discussion

19.	_______ is the concept under which a company carefully integrates and coordinates its may communications channels to deliver a clear consistent and compelling message about the organization and its products?
A.	The promotion mix
B.	Integrated international affairs
C.	Integrated marketing communications
D.	Integrated demand characteristics
Answer» D. Integrated demand characteristics

Discussion

20.	The American Marketing Association suggests a list of code of ethics All of the following are ethics suggested in the area of distribution EXCEPT ?
A.	not manipulating the availability of a product for purpose of explotation
B.	not using coercion in the marketing channel
C.	using gray marketers whenever possible to save the consumer money
D.	not exerting undue influence over the reseller’s choice to handle a product
Answer» D. not exerting undue influence over the reseller’s choice to handle a product

Discussion

21.	___________ is a strategy of using a successful brand name to launch a new of modified product in a new category ?
A.	Duobranding
B.	Line extension
C.	Brand extension
D.	Multibranding
Answer» D. Multibranding

Discussion

22.	All of the following are commonly recognized promotion budget formal EXCEPT ?
A.	the affordable method
B.	the LIFO method
C.	the percentage of sales method
D.	the objective and task method
Answer» C. the percentage of sales method

Discussion

23.	Which of the following is NOT one of the five stages of the buyers decision process?
A.	need recognition
B.	brand identification
C.	information search
D.	purchase decision
Answer» C. information search

Discussion

24.	If Toyota describes one of its cars of the future as being a moderately priced subcompact designed as a second family car to be used arround town; the car is ideal for running errands and visiting friends, then the company has just stated a potential new product in terms of a(n) ?
A.	Product idea
B.	Product image
C.	Product concept
D.	Product features
Answer» D. Product features

Discussion

25.	R&D and engineering first produce the product concept into a physical product during which of the following stages of the new product development process ?
A.	Concept development and testing
B.	Marketing strategy
C.	Business analysis
D.	Product development
Answer» E.

Discussion

26.	Traditionally companies have defined their business in product terms or in technological terms however mission statements should be all of the following EXCEPT ?
A.	market oriented
B.	a statement of religion
C.	motivating
D.	based on distinctive competencies
Answer» C. motivating

Discussion

27.	________ is setting the price steps between various products in a product the based on cost difference between the products, customer evaluations of different features, and competitors prices ?
A.	Optional-product pricing
B.	Captive-product pricing
C.	Product line pricing
D.	By-product pricing
Answer» D. By-product pricing

Discussion

28.	_______ beliefs values are open to some degree of change ?
A.	Crucial
B.	Core
C.	Primary
D.	Secondary
Answer» E.

Discussion

29.	The statement everything affects everything else reflects the principle behind ?
A.	efficiency analysis
B.	partial equilibrium analysis
C.	general equilibrium analysis
D.	equity analysis
Answer» D. equity analysis

Discussion

30.	The whole class of goods that will be under produced or not produced at all in a completely unregulated market economy are referred to as ?
A.	Pareto goods
B.	public goods
C.	private goods
D.	free goods
Answer» C. private goods

Discussion

31.	It is fact that there are 24 million left-handed people in the United States however most marketers do not attempt to appeal to or design products for this group because there is little in the way of census data about this is group Therefore, this groups fails in one of the requirements for effective segmentation Which of the following is most likely to apply in this case ?
A.	actionable
B.	substantial
C.	differentiable
D.	measurable
Answer» E.

Discussion

32.	When an international seller sells a plant equipment or technology to another country and agrees to take payment in the resulting products, it is called?
A.	barter
B.	buy-back
C.	counterpurchase
D.	like-value-exchange
Answer» C. counterpurchase

Discussion

33.	When Micheal Jordan and Tiger Woods use marketing to promote their careers and improve their impact and incomes they are using?
A.	cause-related marketing
B.	idea marketing
C.	nonprofit marketing
D.	person marketing
Answer» E.

Discussion

34.	_______ factors are the most popular bases for segmenting customer groups?
A.	Geographic
B.	Demographic
C.	Psychographic
D.	Behavioral
Answer» C. Psychographic

Discussion

35.	________ consists of dividing a market into distinct groups of buyers on the basis of needs, characteristics or behavior who might require separate products or marketing mixes?
A.	Product differentiation
B.	Market segmentation
C.	Market targeting
D.	Market positioning
Answer» C. Market targeting

Discussion

36.	________ is the process of evaluating each market segment’s attractiveness and selecting one or more segments to enter?
A.	Mass marketing
B.	Market segmentation
C.	Market targeting
D.	Market positioning
Answer» D. Market positioning

Discussion

37.	The optimal level of provision of public goods is where society total willingness to pay per unit is equal to the ?
A.	variable cost of producing the good
B.	average cost of producing the good
C.	marginal cost of producing the good
D.	total cost of producing the good
Answer» D. total cost of producing the good

Discussion

38.	A person will continue to pursue an activity up to the point where ?
A.	Marginal benefit equals marginal damage cost
B.	marginal benefits equals marginal social cost
C.	marginal benefit equals marginal private cost
D.	marginal social cost equals marginal external cost
Answer» D. marginal social cost equals marginal external cost

Discussion

39.	Externalities are a problem only if ?
A.	decision makers do not take them into account
B.	all firms are perfectly competitive
C.	the externalities are negative
D.	all firms are monopolistic
Answer» B. all firms are perfectly competitive

Discussion

40.	If some gain and some lose as the result of a proposed change and it can be demonstrated that the value of the gains would exceed the value of the losses then the change is said to be ?
A.	technically efficient.
B.	inefficient.
C.	potentially efficient
D.	unequivocally Pareto optimal
Answer» D. unequivocally Pareto optimal

Discussion

41.	Markets fail to produce an efficient allocation of resources, but government also fail because ?
A.	elected officials will act selflessly for the good of society and ignore their own self interest
B.	the managers of government agencies are trying to maximize the profit of their agency and they ignore the implications that this has on other departme
C.	the optimal level of public goods may be too expensive for the society to produce
D.	the measurement of social damages and benefits is difficult and imprecise
Answer» E.

Discussion

42.	The idea that when externalities are present private parties can arrive at the efficient solution without government intervention under certain circumstance is known as ?
A.	The coase theorem
B.	Arrow’s impossibility theorem
C.	the drop -in-the bucket problem.
D.	the free rider problem
Answer» B. Arrow’s impossibility theorem

Discussion

43.	If a large number of individuals are affected by an external benefit, private bargaining will not work because of ?
A.	non-rivalry
B.	the free-rider problem
C.	the Coase theorem
D.	the fallacy of composition
Answer» C. the Coase theorem

Discussion

44.	successful ________ depends on how well a company blends its people organizational structure decision and reward systems, and company culture into a cohesive program that supports its strategies?
A.	marketing strategy
B.	marketing control
C.	marketing analysis
D.	marketing implementation
Answer» E.

Discussion

45.	_______ is the general term for a buying and selling process that is supported by electronic means?
A.	Internet commerce
B.	Web commerce
C.	Computer commerce
D.	Electronic commerce
Answer» E.

Discussion

46.	The type of sales presentation approach that requires good listening and problem-solving skills is the ?
A.	canned approach
B.	formula appraoch
C.	need-satisfaction approach
D.	critical-thinking approach
Answer» D. critical-thinking approach

Discussion

47.	The typical method of retail operation used by supermarkets and catalog showrooms is called ?
A.	self-service retailing
B.	limited-service retailing
C.	full-service retailing
D.	service merchandiser
Answer» B. limited-service retailing

Discussion

48.	_______ is quoted as saying that everyone lives by selling something?
A.	Bill Gates
B.	Robert Louis Stevenson
C.	Arthur Miller
D.	Henry Ford
Answer» C. Arthur Miller

Discussion

49.	Using a successful brand name to introduce additional items in a given product category under the same brand same (such as new flavors, forms, colors, added ingredients or package seizes) is called a(n)?
A.	line extension
B.	brand extension
C.	multibranding
D.	new brands
Answer» B. brand extension

Discussion

50.	The total number of item that the company carries within its product lines refers to the ________ of the product mix?
A.	width
B.	depth
C.	length
D.	consistency
Answer» D. consistency

Discussion

Explore topic-wise MCQs in Testing Subject.

Wal-Mart owned Sam’s club is an example of a retail called a(n) ?

Anything that can be offered to a market for attention acquisition, use, or consumption that might satisfy a want or need is called a(n) ?

In terms of execution style a family seated at the dinner table enjoying the advertised product would be an example of which of the following types of advertising ?

The __________ is a person within a reference group who because of special skills knowledge personality or other characteristics exerts influence on others ?

A three day cooling off period in which buyers can cancel a contract after re-thinking it is to protect the consumer from ?

imperfect competition occurs ?

If advertising constantly spends out message about materialism sex power and status which of the following categories of social criticism most closely matches this problem ?

The last stage in the selling process in the __________ stage?

The shrinking or distances due to technological advances such as computer and fax connections by telephone are one characteristic of what new challenge to marketing ?

The major advantage of survey research is its ?

In terms of special product life cycles a ________ is a basic and distinctive mode expression?

When an importing country sets limits on the amount of goods it will accept in certain product categories it is called a(n) ?

The most logical budget setting method is found in the list below. Which is it ?

A company faces several major decisions in international marketing the first of these decisions is often ?

All of the following are methods by which a company can divide up its sales responsibilities EXCEPT ?

When personal interviewing involves inviting six to ten people to gather for a few hours with a trained interviewers to talk about a product service, or organization the method is called ?

The Wheeler-Lea Act gives the Federal Trade Commission the power to regulate ?

The course of a product’s sales and profits over its lifetime is called ?

_______ is the concept under which a company carefully integrates and coordinates its may communications channels to deliver a clear consistent and compelling message about the organization and its products?

The American Marketing Association suggests a list of code of ethics All of the following are ethics suggested in the area of distribution EXCEPT ?

___________ is a strategy of using a successful brand name to launch a new of modified product in a new category ?

All of the following are commonly recognized promotion budget formal EXCEPT ?

Which of the following is NOT one of the five stages of the buyers decision process?

If Toyota describes one of its cars of the future as being a moderately priced subcompact designed as a second family car to be used arround town; the car is ideal for running errands and visiting friends, then the company has just stated a potential new product in terms of a(n) ?

R&amp;D and engineering first produce the product concept into a physical product during which of the following stages of the new product development process ?

Traditionally companies have defined their business in product terms or in technological terms however mission statements should be all of the following EXCEPT ?

________ is setting the price steps between various products in a product the based on cost difference between the products, customer evaluations of different features, and competitors prices ?

_______ beliefs values are open to some degree of change ?

The statement everything affects everything else reflects the principle behind ?

The whole class of goods that will be under produced or not produced at all in a completely unregulated market economy are referred to as ?

When an international seller sells a plant equipment or technology to another country and agrees to take payment in the resulting products, it is called?

When Micheal Jordan and Tiger Woods use marketing to promote their careers and improve their impact and incomes they are using?

_______ factors are the most popular bases for segmenting customer groups?

________ consists of dividing a market into distinct groups of buyers on the basis of needs, characteristics or behavior who might require separate products or marketing mixes?

________ is the process of evaluating each market segment’s attractiveness and selecting one or more segments to enter?

The optimal level of provision of public goods is where society total willingness to pay per unit is equal to the ?

A person will continue to pursue an activity up to the point where ?

Externalities are a problem only if ?

If some gain and some lose as the result of a proposed change and it can be demonstrated that the value of the gains would exceed the value of the losses then the change is said to be ?

Markets fail to produce an efficient allocation of resources, but government also fail because ?

The idea that when externalities are present private parties can arrive at the efficient solution without government intervention under certain circumstance is known as ?

If a large number of individuals are affected by an external benefit, private bargaining will not work because of ?

successful ________ depends on how well a company blends its people organizational structure decision and reward systems, and company culture into a cohesive program that supports its strategies?

_______ is the general term for a buying and selling process that is supported by electronic means?

The type of sales presentation approach that requires good listening and problem-solving skills is the ?

The typical method of retail operation used by supermarkets and catalog showrooms is called ?

_______ is quoted as saying that everyone lives by selling something?

Using a successful brand name to introduce additional items in a given product category under the same brand same (such as new flavors, forms, colors, added ingredients or package seizes) is called a(n)?

The total number of item that the company carries within its product lines refers to the ________ of the product mix?

R&D and engineering first produce the product concept into a physical product during which of the following stages of the new product development process ?