MCQOPTIONS
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MCQOPTIONS
This section includes 657 Mcqs, each offering curated multiple-choice questions to sharpen your Testing Subject knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
All of the following are thought to be sources of new product ideas EXCEPT ? |
| A. | internal sources |
| B. | customers |
| C. | competitors |
| D. | the local library |
| Answer» E. | |
| 2. |
Each salesperson is assigned to an exclusive area in which to sell the company’s full line of products or services in which type of salesforce structure ? |
| A. | Territorial sales force |
| B. | Product sales force |
| C. | Customer sales force |
| D. | Hybrid sales force |
| Answer» B. Product sales force | |
| 3. |
If a company (considering its options on the product/market expansion grid) chooses to move into different unrelated fields (from what it ha ever done before) with new products as a means to stimulate growth the company would be following which of the following general strategies ? |
| A. | market penetrations |
| B. | market development |
| C. | product development |
| D. | diversification |
| Answer» E. | |
| 4. |
Costs that do not vary with production or sales levels are called ? |
| A. | fixed costs |
| B. | variable costs |
| C. | standard costs |
| D. | independent costs |
| Answer» B. variable costs | |
| 5. |
_________ are products bought by individuals and organizations for further processing or for use in conducting a business? |
| A. | Consumer products |
| B. | Services |
| C. | Industrial products |
| D. | Specialty products |
| Answer» D. Specialty products | |
| 6. |
Concerns that the manufactures of harmful products such as tobacco have influence on lawmakers to the detriment of the public interest is used as evidence of which criticism of marketing ? |
| A. | Too much advertising |
| B. | Too few social goods |
| C. | Cultural pollution |
| D. | Too much political power |
| Answer» E. | |
| 7. |
Pricing to cover variable costs and some fixed costs as in the case of some automobile distributorships that sell below total costs is typical of which of the following pricing objectives ? |
| A. | current profit maximization |
| B. | product quality leadership |
| C. | Market share leadership |
| D. | Survival |
| Answer» E. | |
| 8. |
Successful service companies focus their attention on both their customers and their employees they understand ________ which links service firm profits with employee and customer satisfaction ? |
| A. | internal marketing |
| B. | service-profit chains |
| C. | interactive marketing |
| D. | service differentiation |
| Answer» C. interactive marketing | |
| 9. |
A(n) ________ is a name term sign symbol or design, or a combination of these that identifies that maker or seller of a product or service ? |
| A. | Product feature |
| B. | sponsorship |
| C. | brand |
| D. | logo |
| Answer» D. logo | |
| 10. |
If a firm were to bid to do a turnkey operation where they would choose a building site designing a cement factory to build the plant hire construction crews assemble materials and equipment to run the new factory and turn over the finished factory ready to operate to the owners the firm would be using which of the following ? |
| A. | Core Process products selling |
| B. | Design Products selling |
| C. | Reciprocal spelling |
| D. | Systems selling |
| Answer» E. | |
| 11. |
If one person’s enjoyment of the benefits of a good does not interfere with another’s consumption of it, the good is said to be ? |
| A. | limitless in utility |
| B. | non-rival in consumption |
| C. | congestible in consumption |
| D. | non-excludable |
| Answer» C. congestible in consumption | |
| 12. |
The In suppliers are most likely to get nervous and feel pressure to put their best foot forward in which of the following types of buying situations ? |
| A. | modified rebuy |
| B. | new task buying |
| C. | straight rebuy |
| D. | indirect rebuy |
| Answer» B. new task buying | |
| 13. |
An example of public good is ? |
| A. | a beautifully landscaped lawn. |
| B. | preservation of wetlands |
| C. | a public utility. |
| D. | a book |
| Answer» C. a public utility. | |
| 14. |
Drop shippers perform which of the following functions ? |
| A. | Assumes title and ships coal, lumber or heavy equipment to a buyer |
| B. | Stocks the bread rack in a grocery store |
| C. | Maintains, owns and stocks a CD display in a grocery store |
| D. | Sells jewelry out of a catalog |
| Answer» B. Stocks the bread rack in a grocery store | |
| 15. |
_______ is the step in the selling process in which the salesperson learns as much as possible about a prospective customer before making a sales call? |
| A. | Prospecting |
| B. | Preapproach |
| C. | Approach |
| D. | Handling objections |
| Answer» C. Approach | |
| 16. |
Which of the following is foreign owned (even through it is traditionally thought of as a U.S company) ? |
| A. | IBM |
| B. | Xerox |
| C. | Kodak |
| D. | Universal Studios |
| Answer» E. | |
| 17. |
A company is practicing ________ if it focuses on subbasements with distinctive traits that may seek a special combination of benefits ? |
| A. | micro marketing |
| B. | niche marketing |
| C. | mass marketing |
| D. | segment marketing |
| Answer» C. mass marketing | |
| 18. |
Consumer goods with unique characteristics or brand identification often requiring a special purchase effort are called? |
| A. | custom products |
| B. | specialty products |
| C. | convenience products |
| D. | shopping products |
| Answer» C. convenience products | |
| 19. |
The orange juice manufacturers know that orange juice is most often consumed in the mornings. However they would like to change this and make the drink acceptable during other time periods during the day Which form of segmentation would they need to work with and establish strategy reflective of their desires ? |
| A. | gender segmentation |
| B. | benefit segmentation |
| C. | occasion segmentation |
| D. | age and lief-cycle segmentation |
| Answer» D. age and lief-cycle segmentation | |
| 20. |
A(n) _____ is a retail store that carries a narrow product line with a deep assortment within that line ? |
| A. | shopping goods store |
| B. | convenience store |
| C. | specialty store |
| D. | department store |
| Answer» D. department store | |
| 21. |
A ________ is any activity or benefit offered for sale that is essentially intangible and does not result in the ownership of anything? |
| A. | demand |
| B. | basic staple |
| C. | product |
| D. | service |
| Answer» E. | |
| 22. |
If your company were to make light bulbs to be used in photocopiers you would most likely be selling to a _________ market? |
| A. | reseller |
| B. | business |
| C. | government |
| D. | service |
| Answer» C. government | |
| 23. |
________ is the practice of adopting policies and developing strategies that both sustain the environment and produce profits for the company ? |
| A. | Environmentalism |
| B. | Environmental sustainability |
| C. | Consumerism |
| D. | Consumer accountability |
| Answer» C. Consumerism | |
| 24. |
The Choice between high markups and high volume is part of which of the following retailer marketing decisions ? |
| A. | Target market decisions |
| B. | Produced assortment and services decisions |
| C. | Pricing decisions |
| D. | Promotion decisions |
| Answer» D. Promotion decisions | |
| 25. |
Which of the following promotional budget methods wrongly views sales as the cause of promotion rather than as the result ? |
| A. | Affordable method |
| B. | Percentage of Sales method |
| C. | Competitive parity method |
| D. | Objective and task method |
| Answer» C. Competitive parity method | |
| 26. |
When producers, wholesalers, and retailers act as a unified system they comprise a ? |
| A. | conventional marketing system |
| B. | power-based marketing system |
| C. | horizontal marketing system |
| D. | vertical marketing system |
| Answer» E. | |
| 27. |
__________ is person’s distinguishing psychological characteristics that lead to his or her own environment? |
| A. | Psychographics |
| B. | Personality |
| C. | Demographics |
| D. | Lifestyle |
| Answer» C. Demographics | |
| 28. |
A _____ is a good offered either free or at low cost as an incentive to buy a product ? |
| A. | patronage reward |
| B. | spiff |
| C. | price pack |
| D. | premium |
| Answer» E. | |
| 29. |
The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ? |
| A. | Marketing strategy |
| B. | Marketing control |
| C. | Marketing analysis |
| D. | Marketing implementation |
| Answer» E. | |
| 30. |
Setting the promotion budget so as to match the budgets of the competition is characteristic of which of the following budget methods ? |
| A. | Affordable method |
| B. | Percentage of Sales method |
| C. | Competitive parity method |
| D. | Objective and task method |
| Answer» D. Objective and task method | |
| 31. |
Technological advances, shifts in consumer tastes, and increased competition all of which reduce demand for a product are typical of which stage in the PLC ? |
| A. | decline stage |
| B. | introduction stage |
| C. | growth stage |
| D. | maturity stage |
| Answer» B. introduction stage | |
| 32. |
When a marketing research organization chooses a segment of the population that represents the population as a whole, they have chosen a ? |
| A. | group |
| B. | bi-variant population |
| C. | sample |
| D. | market target |
| Answer» D. market target | |
| 33. |
That the company that overlooks new and better ways to do things will eventually lose customers to another company that has found a better way to serving customer needs is a major tenet of ? |
| A. | innovative marketing |
| B. | consumer oriented marketing |
| C. | value marketing |
| D. | sense -f mission marketing |
| Answer» B. consumer oriented marketing | |
| 34. |
Marketers are sometimes accused of deceptive practices that lead consumers to believe they will get more value than they actually do. _____ includes practices such as falsely advertising factory of wholesale prices or a large price reduction from a phony high retail price ? |
| A. | Deceptive promotion |
| B. | Deceptive packaging |
| C. | Deceptive pricing |
| D. | Deceptive cost structure |
| Answer» D. Deceptive cost structure | |
| 35. |
Conflicts between different levels of the same channel of distribution are referred to as ? |
| A. | horizontal conflicts |
| B. | vertical conflicts |
| C. | layer-based conflicts |
| D. | parallel conflicts |
| Answer» C. layer-based conflicts | |
| 36. |
One of the most common problems with using internal database information is that ? |
| A. | since it was probably collected for some other purpose it may be incomplete or wrong |
| B. | it is usually expensive to retrieve |
| C. | top executives are usually unwilling to relinquish data therefore the data has limits |
| D. | the data is almost always unsecured and therefore, suspect as to reliability |
| Answer» B. it is usually expensive to retrieve | |
| 37. |
All of the following considered to be drawbacks of local marketing EXCEPT ? |
| A. | it can drive up manufacturing and marketing costs by reducing economies of scale |
| B. | it can create logistical problems when the company tries to meet varied requirements |
| C. | it can attract unwanted competition |
| D. | it can dilute the brand’s overall image |
| Answer» D. it can dilute the brand’s overall image | |
| 38. |
More and more salespeople are being evaluated and compensated based on different measures than in the past. All of the following are illustrations of those measures EXCEPT ? |
| A. | long term customer sanctification |
| B. | competitive predatory pricing performance |
| C. | full customer service |
| D. | retention rates |
| Answer» C. full customer service | |
| 39. |
When companies make marketing decisions by considering consumers wants and the long run interests of the company consumer and the general population they are practicing which of the following principle ? |
| A. | Innovative marketing |
| B. | Consumer-oriented marketing |
| C. | Value marketing |
| D. | Societal marketing |
| Answer» E. | |
| 40. |
A(n) _____ are computerized collections of information obtained from data sources within the company ? |
| A. | retrieval systems |
| B. | marketing research reports |
| C. | flow diagrams and PERT charts |
| D. | internal databases |
| Answer» E. | |
| 41. |
The advantages of audience selectivity no ad competition and personalization apply to which type of media ? |
| A. | Newspapers |
| B. | Television |
| C. | Direct Mail |
| D. | Radio |
| Answer» D. Radio | |
| 42. |
If a company’s objective were to reach masses of buyers that were geographically dispersed at a low cost per exposure the company would like choose which of the following promotion forms ? |
| A. | Advertising |
| B. | Personal selling |
| C. | Public relations |
| D. | Sales promotion |
| Answer» B. Personal selling | |
| 43. |
___________ have contractual authority to sell a manufacturer’s entire output? |
| A. | Selling agents |
| B. | Rack jobbers |
| C. | Manufacturer’s agents |
| D. | Purchasing agents |
| Answer» B. Rack jobbers | |
| 44. |
The fact that services are sold, produced and consumed at the same time refers to which of the following service characteristics ? |
| A. | Intangibility |
| B. | Inseparability |
| C. | Variability |
| D. | Perishability |
| Answer» C. Variability | |
| 45. |
A __________ is a brand created and owned by a reseller of a product of service ? |
| A. | licensed brand |
| B. | manufacturer’s brand private brand |
| C. | private brand |
| D. | co-brand |
| Answer» D. co-brand | |
| 46. |
Many U.S firms have sought relief from foreign competition by demanding protectionism policies by the U.S government. A better way for companies to compete is to expand into foreign markets and ? |
| A. | lower prices |
| B. | increase promotion both at home and abroad |
| C. | continuously improve their products at home |
| D. | join into cartels at home |
| Answer» D. join into cartels at home | |
| 47. |
________ are ads that appear while subscribers are surfing online services or Web sites, including banners, pop-up windows, tickers and roadblocks? |
| A. | Online infomercials |
| B. | Online ads |
| C. | Online broadcasts |
| D. | Online bullets |
| Answer» C. Online broadcasts | |
| 48. |
_________ is a principle of enlightened marketing that requires that a company seek real product and marketing improvements ? |
| A. | Innovative marketing |
| B. | Consumer oriented marketing |
| C. | value marketing |
| D. | Sense of mission marketing |
| Answer» B. Consumer oriented marketing | |
| 49. |
When a company enters a new product category for which its current brand names are not appropriate it will likely follow which of the following brand strategies ? |
| A. | Product extensions |
| B. | Line extensions |
| C. | Brand extensions |
| D. | New brands |
| Answer» E. | |
| 50. |
Yahoo, Infoseek, and Baido are all called ? |
| A. | browsers |
| B. | Webcasters |
| C. | search engines |
| D. | software |
| Answer» D. software | |