MCQOPTIONS
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MCQOPTIONS
This section includes 657 Mcqs, each offering curated multiple-choice questions to sharpen your Testing Subject knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
A ________ is any activity or benefit offered for sale that is essentially intangible and does not result in the ownership of anything? |
| A. | demand |
| B. | basic staple |
| C. | product |
| D. | service |
| Answer» E. | |
| 2. |
A _______ is a promotion strategy that calls for using the sales force and trade promotion to move the produce through channels ? |
| A. | push strategy |
| B. | pull strategy |
| C. | blocking strategy |
| D. | integrated strategy |
| Answer» B. pull strategy | |
| 3. |
A _________ is a need that is sufficiently pressing to direct the person to seek satisfaction? |
| A. | motive |
| B. | want |
| C. | demand |
| D. | requirement |
| Answer» B. want | |
| 4. |
A _____ is a good offered either free or at low cost as an incentive to buy a product ? |
| A. | patronage reward |
| B. | spiff |
| C. | price pack |
| D. | premium |
| Answer» E. | |
| 5. |
A __________ is a brand created and owned by a reseller of a product of service ? |
| A. | licensed brand |
| B. | manufacturer’s brand private brand |
| C. | private brand |
| D. | co-brand |
| Answer» D. co-brand | |
| 6. |
A company’s compensation plan should reflect its overall marketing strategy For example if the overall strategy is to grow rapidly and gain market share the compensation plan should reward ? |
| A. | loyalty and perseverance |
| B. | spot selling and old product rejuvenation |
| C. | high sales performance and encourage capturing new accounts |
| D. | high pressure situations and competitive reaction |
| Answer» D. high pressure situations and competitive reaction | |
| 7. |
A company is in the ________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product idea can be turned into a workable product ? |
| A. | product development |
| B. | commercialization |
| C. | marketing strategy |
| D. | business analysis |
| Answer» B. commercialization | |
| 8. |
A company is practicing ________ if it focuses on subbasements with distinctive traits that may seek a special combination of benefits ? |
| A. | micro marketing |
| B. | niche marketing |
| C. | mass marketing |
| D. | segment marketing |
| Answer» C. mass marketing | |
| 9. |
A company faces several major decisions in international marketing the first of these decisions is often ? |
| A. | deciding whether to go international |
| B. | looking at the global marketing environment |
| C. | deciding which markets to enter |
| D. | deciding how to enter markets |
| Answer» C. deciding which markets to enter | |
| 10. |
A child in the United States is normally exposed to all of the following values EXCEPT ? |
| A. | achievement ans success |
| B. | activity and involvement |
| C. | material comfort |
| D. | collectivism |
| Answer» E. | |
| 11. |
3M runs a Pollution a Prevention Pays program that has led to a substantial reduction in pollution and costs this would be an example of responding and costs. This would be an example of responding to which of the following ? |
| A. | Nader’s raiders |
| B. | The green movement |
| C. | Governmental regulation |
| D. | International competition |
| Answer» C. Governmental regulation | |