1588 + Mcqs in Marketing Aptitude McqOptions

1.	The customer's perceived value is made up of
A.	The buyer's image of the product performance
B.	The channel deliverables
C.	The warranty quality
D.	Customer support and softer attributes
E.	All of the above
Answer» F.

Discussion

2.	Proper pricing is needed for [SBI Clerk 2008]
A.	extra charges for extra services
B.	levy of VAT
C.	good customer service
D.	Putting burden on the customer
E.	Service with extra facilities.
Answer» D. Putting burden on the customer

Discussion

3.	Indian railway charges a lower fare to senior citizens. It is an example of
A.	Product form pricing
B.	Customer segment pricing
C.	Image pricing
D.	time pricing
E.	None of the above
Answer» C. Image pricing

Discussion

4.	Sellers will establish special prices in certain seasons to draw in more customers. Organised retailers offer huge discounts during festivals like Deepawali, Christmas, etc. This is known as
A.	Special customer pricing
B.	Special event pricing
C.	Cash rebates
D.	Psychological discounting
E.	None of the above
Answer» C. Cash rebates

Discussion

5.	Many restaurants observe 'Happy Hours' during the leave time of the day. This is known as
A.	time pricing
B.	Image pricing
C.	Customer profit pricing
D.	location pricing
E.	None of the above
Answer» B. Image pricing

Discussion

6.	Coca-Cola carries a different price depending on whether the consumer purchases it in a fine restaurant, a fast food restaurant or in an airport. This is known as
A.	location pricing
B.	Channel pricing
C.	Image pricing
D.	Customer segment pricing
E.	None of the above
Answer» C. Image pricing

Discussion

7.	When the seller receives some percentage of the payment in cash and the rest in products, it is known as
A.	buy back arrangement
B.	Compensation deal
C.	barter
D.	Offset
E.	None of these
Answer» C. barter

Discussion

8.	A company's costs take two forms-fixed and
A.	Variable
B.	total
C.	average
D.	accumulated
E.	None of these
Answer» B. total

Discussion

9.	All of the following would be considered to be among the internal factors that affect price decisions, except
A.	nature of the market and demand
B.	Competition
C.	Costs
D.	environmental factors such as the economy and social concerns
E.	None of the above
Answer» D. environmental factors such as the economy and social concerns

Discussion

10.	A Fixed Price Policy is one where
A.	Price fixing is allowed by the government
B.	different prices are charged to buyers based on the individual customers and situations
C.	Setting one price for all buyers is the norm
D.	different prices are charged, based on barter or negotiation
E.	Both (a) and (b)
Answer» D. different prices are charged, based on barter or negotiation

Discussion

11.	When a company adjust price levels, so that it can increase sales volume to levels that match the organization?s expenses, it is said to employ a ......... pricing objective.
A.	Survival
B.	Cash flow
C.	Market share
D.	return on investment
E.	None of the above
Answer» B. Cash flow

Discussion

12.	What type of discount is given to a purchaser for performing activities such as transporting, storing and selling?
A.	Quantity discount
B.	Trade discount
C.	Cash discount
D.	Geographic discount
E.	Service discount
Answer» C. Cash discount

Discussion

13.	The perception of price depends on
A.	a product's actual price and consumer's expectations regarding price
B.	a consumer's expectation of price
C.	a consumer's analysis of competitive prices
D.	a product's actual price compared with the manufacturer's suggested price
Answer» B. a consumer's expectation of price

Discussion

14.	Regulations of prices deemed paiticularly necessary for industries where
A.	Supply is excessively relative to demand
B.	demand equals supply
C.	technology provides market entry barriers
D.	competition results in all service providers incurring losses
E.	None of the above
Answer» D. competition results in all service providers incurring losses

Discussion

15.	A company must pay each month's bill for rent, heat, interest and executive salaries. Such cost would most appropriately be labelled as
A.	total costs
B.	fixed costs
C.	Variable costs
D.	dynamic costs
E.	None of these
Answer» C. Variable costs

Discussion

16.	Under monopoly market structure, the degree of freedom in pricing decision is
A.	Very low
B.	very high
C.	quite good
D.	zero
E.	All of these
Answer» C. quite good

Discussion

17.	'Skimming price' for the new product is called
A.	low initial price
B.	average price
C.	high initial price
D.	moderate price
E.	All of these
Answer» D. moderate price

Discussion

18.	Which pricing approach is used to avoid the problem of over pricing and under pricing?
A.	Competition based approach
B.	Cost based approach
C.	Buyer based approach
D.	All of the above
E.	None of the above
Answer» B. Cost based approach

Discussion

19.	Price is
A.	The value that is exchanged for products in a marketing transaction
B.	always money paid in a marketing transaction
C.	more important to buyers than sellers
D.	usually the most inflexible marketing mix decision variable
E.	None of the above
Answer» B. always money paid in a marketing transaction

Discussion

20.	Of the following Method price??.is not cost method.
A.	Value price
B.	(b)Target return prancing
C.	Markup Prancing
D.	Marginal cost pricing
E.	All of this
Answer» B. (b)Target return prancing

Discussion

21.	ATMs are______
A.	Branches of banks
B.	Manned counters of banks
C.	Unmanned cash dispensers
D.	All of this
E.	None of these
Answer» D. All of this

Discussion

22.	Of the following pricing strategies ......... is not ideal for new products.
A.	Skimming products
B.	Discriminatory product
C.	Promotional pricing
D.	All of these
E.	None of these
Answer» C. Promotional pricing

Discussion

23.	When price is set high to reflect the exclusiveness of the product, it is an example of?
A.	Skimming pricing
B.	Premium pricing
C.	Bundle pricing
D.	Bundle pricing
E.	Product line pricing
Answer» C. Bundle pricing

Discussion

24.	Selling the same product at different prancing as known as---
A.	Dual pricing
B.	Monopoly pricing
C.	Geographical prancing
D.	Multi pricing
Answer» E.

Discussion

25.	Pricing based on area is called-
A.	Geographical pricing
B.	Area prancing
C.	Skimming pricing
D.	Domestic prancing
Answer» B. Area prancing

Discussion

26.	Setting price of a product based on they byer perceptions of value rather than on the sellers cost is known as,
A.	Even pacing
B.	Target profit prancing
C.	Cost ?plus pricing
D.	Value based prancing
E.	None of these
Answer» E. None of these

Discussion

27.	The pricing strategy for credit card depends on?
A.	Competitions
B.	Costumer incomes
C.	Costumer relations
D.	Customer awareness
Answer» C. Costumer relations

Discussion

28.	Which of the following is known as a plastic money
A.	Barer cheeks
B.	Credit card
C.	Demand draft
D.	Gift cheques
E.	None of these
Answer» C. Demand draft

Discussion

29.	Which prancing approach is used to avoid the problem of over pricing and under prancing?
A.	Cost based approach
B.	Buyer based approach
C.	Competition based approach
D.	All of these
E.	None of these
Answer» D. All of these

Discussion

30.	Maximize profits and minimize cost is a?
A.	Marketing function
B.	Finance function
C.	Production function
D.	All of these
E.	None of these
Answer» C. Production function

Discussion

31.	In case of prestige goods the demand is?
A.	Price sensitive
B.	Not price sensitive
C.	Not price sensitive till a level
D.	None of these
E.	All of these
Answer» D. None of these

Discussion

32.	Where under a contract of sale, the property in the goods is transferred from the seller to the buyer, it is called
A.	a property
B.	a sale
C.	gift
D.	tax
E.	transaction of product with gift
Answer» C. gift

Discussion

33.	In personal selling, there is........ Channel of transmission of message.
A.	One
B.	two
C.	many
D.	All of these
E.	None of these
Answer» B. two

Discussion

34.	............. Consists of contacting prospective buyers of product personally.
A.	Product-mix or marketing-mix
B.	Personal selling
C.	Sale
D.	Product
E.	Style
Answer» C. Sale

Discussion

35.	The effectiveness of personal selling depends upon
A.	qualities of product
B.	Suitable price of product
C.	qualities of customers
D.	qualities of salesman
E.	None of the above
Answer» E. None of the above

Discussion

36.	Managing the sales force of a company includes
A.	recruiting sales representatives
B.	training sales representatives
C.	Supervising sales representatives
D.	motivating sales representatives
E.	All of the above
Answer» F.

Discussion

37.	Which of the following is the quality of a good salesperson?
A.	Impressive personality
B.	Good behaviour
C.	Persistence
D.	Sound health
E.	All of these
Answer» F.

Discussion

38.	Communication skills in the case of a DSA means [SBI PO 2012]
A.	giving lengthy speeches
B.	Sending good SMS messages
C.	being talkative
D.	ability to continue the customer with the right choice of words
E.	Being multi linguist
Answer» E. Being multi linguist

Discussion

39.	The performance of a salesperson depends on
A.	Size of the sales teams
B.	Salary earned
C.	ability and willingness of the salesperson
D.	All of the above
E.	None of the above
Answer» D. All of the above

Discussion

40.	Efficient marketing style requires [SBI Clerk 2012]
A.	Proper planning
B.	good debating skills
C.	arrogant staff
D.	Knowledge of many languages
E.	Ignorant customers
Answer» C. arrogant staff

Discussion

41.	The most essential quality of a good salesperson is [SBI Clerk 2012]
A.	questioning skills
B.	good appearance
C.	Production skills
D.	good communication skills
E.	Curiosity
Answer» E. Curiosity

Discussion

42.	The sales process begins with [SBI PO 2011]
A.	Customer identification
B.	lead generation
C.	Sales presentation
D.	Sales closure
E.	Sales meet
Answer» B. lead generation

Discussion

43.	Effective selling skills depend on [PNB PO 2010]
A.	effective lead generation
B.	Sales call planning
C.	territory allocation
D.	effective communication skills
E.	All of the above
Answer» F.

Discussion

44.	The performance of a salesperson can be enhanced by [SBI Clerk 2012, 09]
A.	Increasing the sales incentives
B.	Increasing the number of products to be sold
C.	appropriate training
D.	All of the above
E.	None of the above
Answer» E. None of the above

Discussion

45.	Good selling skills involve [SBI Clerk 2009]
A.	Patience
B.	Perseverance
C.	empathy
D.	Knowledge
E.	All of these
Answer» F.

Discussion

46.	Personal selling facilitates the process of
A.	Production
B.	distribution
C.	Consumption
D.	All of these
E.	None of these
Answer» E. None of these

Discussion

47.	'Conversion' in sales language means [SBI PO 2012; SBI Clerk 2009]
A.	Converting a buyer into a seller
B.	Converting a seller into a buyer
C.	Converting a prospect into a client
D.	All of the above
E.	None of the above
Answer» B. Converting a seller into a buyer

Discussion

48.	Closing the sale means [SBI Clerk 2009]
A.	Close down marketing functions
B.	Stop selling
C.	Successful completion of a call
D.	All of the above
E.	None of the above
Answer» D. All of the above

Discussion

49.	Where under a contract of sale the transfer of property in goods is to take place at a future time or subject to some condition thereafter to be fulfilled, the contract is called
A.	a sale
B.	gift
C.	tax
D.	agreement to sell
E.	Contract to transfer of property
Answer» E. Contract to transfer of property

Discussion

50.	Which is the element of contract of sale?
A.	Two parties
B.	Transfer of property
C.	Competency of the parties
D.	All of the above
E.	None of the above
Answer» E. None of the above

Discussion

Explore topic-wise MCQs in Testing Subject.

The customer's perceived value is made up of

Proper pricing is needed for [SBI Clerk 2008]

Indian railway charges a lower fare to senior citizens. It is an example of

Sellers will establish special prices in certain seasons to draw in more customers. Organised retailers offer huge discounts during festivals like Deepawali, Christmas, etc. This is known as

Many restaurants observe 'Happy Hours' during the leave time of the day. This is known as

Coca-Cola carries a different price depending on whether the consumer purchases it in a fine restaurant, a fast food restaurant or in an airport. This is known as

When the seller receives some percentage of the payment in cash and the rest in products, it is known as

A company's costs take two forms-fixed and

All of the following would be considered to be among the internal factors that affect price decisions, except

A Fixed Price Policy is one where

When a company adjust price levels, so that it can increase sales volume to levels that match the organization?s expenses, it is said to employ a ......... pricing objective.

What type of discount is given to a purchaser for performing activities such as transporting, storing and selling?

The perception of price depends on

Regulations of prices deemed paiticularly necessary for industries where

A company must pay each month's bill for rent, heat, interest and executive salaries. Such cost would most appropriately be labelled as

Under monopoly market structure, the degree of freedom in pricing decision is

'Skimming price' for the new product is called

Which pricing approach is used to avoid the problem of over pricing and under pricing?

Price is

Of the following Method price??.is not cost method.

ATMs are______

Of the following pricing strategies ......... is not ideal for new products.

When price is set high to reflect the exclusiveness of the product, it is an example of?

Selling the same product at different prancing as known as---

Pricing based on area is called-

Setting price of a product based on they byer perceptions of value rather than on the sellers cost is known as,

The pricing strategy for credit card depends on?

Which of the following is known as a plastic money

Which prancing approach is used to avoid the problem of over pricing and under prancing?

Maximize profits and minimize cost is a?

In case of prestige goods the demand is?

Where under a contract of sale, the property in the goods is transferred from the seller to the buyer, it is called

In personal selling, there is........ Channel of transmission of message.

............. Consists of contacting prospective buyers of product personally.

The effectiveness of personal selling depends upon

Managing the sales force of a company includes

Which of the following is the quality of a good salesperson?

Communication skills in the case of a DSA means [SBI PO 2012]

The performance of a salesperson depends on

Efficient marketing style requires [SBI Clerk 2012]

The most essential quality of a good salesperson is [SBI Clerk 2012]

The sales process begins with [SBI PO 2011]

Effective selling skills depend on [PNB PO 2010]

The performance of a salesperson can be enhanced by [SBI Clerk 2012, 09]

Good selling skills involve [SBI Clerk 2009]

Personal selling facilitates the process of

'Conversion' in sales language means [SBI PO 2012; SBI Clerk 2009]

Closing the sale means [SBI Clerk 2009]

Where under a contract of sale the transfer of property in goods is to take place at a future time or subject to some condition thereafter to be fulfilled, the contract is called

Which is the element of contract of sale?