Explore topic-wise MCQs in Testing Subject.

This section includes 657 Mcqs, each offering curated multiple-choice questions to sharpen your Testing Subject knowledge and support exam preparation. Choose a topic below to get started.

1.

Innovation means

A. Product designing              
B. New ideas
C. Impulse                              
D. Both a and b
E. None of these
Answer» E. None of these
Discussion
2.

Service market is related with

A.  tangible          
B.  intangible
C.  Both (a) and (b)            
D.  All of these
E.  None of these
Answer» C.  Both (a) and (b)            
Discussion
3.

Customisation is useful for             [SBI PO 2011]

A.  designing customer specific products
B.  Call centers
C.  Public relation
D.  motivating the staff
E.  None of the above
Answer» B.  Call centers
Discussion
4.

One of the following is not included in the 4 Ps of marketing. Find the same.             [SBI PO 2010]

A.  Product           
B.  price
C.  Production                   
D.  promotion
E.  None of these
Answer» D.  promotion
Discussion
5.

The best promotional tool in any marketing is [SBI PO 2010]

A.  e-promotion               
B.  Public relations
C.  Viral marketing
D.  Word of mouth publicity
E.  advertisements
Answer» F.
Discussion
6.

Non-product selling means      [SBI Clerk 2009]

A.  Selling variety of products
B.  Selling only one products
C.  Selling seasonal products
D.  Selling service
E.  All of the above
Answer» E.  All of the above
Discussion
7.

Product mix means                   [SBI Clerk 2008]

A.  distributing a mix of products
B.  collecting ideas to sell better
C.  satisfying the customers
D.  bundle of product required by the customer
E.  Various product designed by the company
Answer» F.
Discussion
8.

4Ps of marketing                   [SBI Clerk 2008]

A.  Primary marketing techniques
B.  Person, place, product and promotion
C.  Promoting authority
D.  Purpose, place, passion and product
E.  None of the above
Answer» F.
Discussion
9.

Direct mail includes

A.  Letter heads                 
B.  Printed envelops
C.  folder and catalogues
D.  All of the above
E.  None of the above
Answer» E.  None of the above
Discussion
10.

Marketing mix can be changed due to

A.  law and regulation of government
B.  economic policies of respective country's government
C.  Climate                  
D.  All of the above
E.  None of the above
Answer» E.  None of the above
Discussion
11.

Promotion mix includes

A.  Direct marketing            
B.  sales team
C.  Advertisement              
D.  public relation
E.  All of the above
Answer» F.
Discussion
12.

With ...........pricing the products are priced below list price for a temporary period to create buying urgency.

A.  Reference                     
B.  by-product
C.  Promotional                 
D.  market penetration
E.  None of these
Answer» F.
Discussion
13.

Retailer is a sub element of

A. Place
B. Produce
C. Price                                  
D. Promotion    
E. None of these
Answer» C. Price                                  
Discussion
14.

If you are a marketing manager of a firm, you would prefer the customers who are

A.  Less price sensitive
B.  More price sensitive
C.  Depends upon the marketing mix
D.  All of the above
E.  None of the above
Answer» B.  More price sensitive
Discussion
15.

In case of prestige goods, the demand is

A.  price sensitive
B.  not price sensitive
C.  not price sensitive till a level
D.  All of the above
E.  None of the above
Answer» D.  All of the above
Discussion
16.

Planned cost service means

A.  Costly products
B.  Extra profit on the same cost
C.  Extra work by seller
D.  All of the above
E.  None of the above
Answer» C.  Extra work by seller
Discussion
17.

....is bundle of utilities consisting of various features and accompanying services.

A.  Planning and development stage
B.  Cost                
C.  Risk
D.  Plan                
E.  Product
Answer» F.
Discussion
18.

Which of the following is intangible service?

A.  Entertainment   
B.  Unsought product
C.  Shopping product          
D.  Specialty product
E.  All of the above
Answer» F.
Discussion
19.

...... is a raw material for a sugar industry.

A.  Machine          
B.  Paper
C.  Coal                
D.  Sugarcane
E.  None of these
Answer» E.  None of these
Discussion
20.

Which of the following is consumable item?

A.  Cold drink or milk         
B.  Newspapers
C.  Petrol              
D.  Gas
E.  All of these
Answer» F.
Discussion
21.

Which of the following is/are tangible product?

A.  House and TV              
B.  Car or scooter
C.  Furniture         
D.  All of these
E.  None of these
Answer» E.  None of these
Discussion
22.

Personal selling is a part of

A. Promotion
B. Place           
C. Price                                              
D. Product        
E. All of these
Answer» B. Place           
Discussion
23.

Capital goods market deals with

A.  non-durable goods         
B.  goods
C.  products           
D.  durable goods
E.  All of these
Answer» E.  All of these
Discussion
24.

Grading means ......... products into different classes.

A. Different
B. Planning
C. Marketing
D.                     Separating   
Answer» E.
Discussion
25.

A product represents a market's offering as it is preceived by

A.  Present customers         
B.  Potential customers
C.  Company                    
D.  All of the above
E.  None of the above
Answer» C.  Company                    
Discussion
26.

If a company is focusing on developing the right    combinations of price Promotion, distribution and product, the company is developing a? [SBI Asst... 2015]

A. Marketing policy                  
B. Marketing mix
C. Marketing Discount            
D. Marketing Niche
Answer» C. Marketing Discount            
Discussion
27.

A product is referred to as

A.  Tangible and intangible item
B.  Tangible item
C.  Anything
D.  All of the above
E.  None of the above
Answer» E.  None of the above
Discussion
28.

Conversion means?                                                                                                             [BOB RO. 2011]

A. Grouping of prospective clients
B. Interacting with a prospective client
C. Converting a seller into a buyer
D. Converting a prospect into a buyer
E. Converting an employer into an employee      
Answer» E. Converting an employer into an employee      
Discussion
29.

Which of the following comes under the decisions concerning the products?

A.  Product attributes
B.  Branding and packaging
C.  Product mix
D.  All of the above
E.  None of the above
Answer» E.  None of the above
Discussion
30.

Find the true statement?                                                                                           [SBI Ass, Clerk 2008]

A. Marketing is a waste of the employee's time
B. Marketing is not required in India due to its vast population
C. Marketing involves additional work
D. Marketing involves team work
E. Marketing is not required today due to IT advancement
Answer» E. Marketing is not required today due to IT advancement
Discussion
31.

Which of the following is the crux of marketing process?

A.  Marketing planning        
B.  Marketing mix
C.  Marketing research        
D.  Market expansion
E.  Market scanning
Answer» C.  Marketing research        
Discussion
32.

A lead means?                                                                                                        [SBI Ass. Clerk 2008]

A. A prospect who is more likely to avail of the Bank's product
B. A political leader
C. A Religious leader
D. A bank chairman
E. None of these    
Answer» B. A political leader
Discussion
33.

Who among the following is not a part of the marketing mix?

A.  Wholesalers                  
B.  Retailers
C.  Customers                    
D.  All of these
E.  None of these
Answer» D.  All of these
Discussion
34.

A prospect means?                                                                                                  [SBI Ass. Clerk 2008]

A. Any customer who walks into the bank
B. An employee of the bank
C. A customer who is likely to be interested in Bank's product or service
D. A depositor of the bank
E. A borrower of the bank 
Answer» D. A depositor of the bank
Discussion
35.

The correct 4Ps of marketing are

A.  product, place, promotion, profit
B.  product, price, place, promotion
C.  product, promotion, price, place
D.  All of the above
E.  None of the above
Answer» C.  product, promotion, price, place
Discussion
36.

The framework of 4 'P' should fill into one of the following marketing objectives?              [BOB P.O. 2010]

A. Costs and profits                  
B. Sales   
C. Market share                       
D. All of these  
E. None of these
Answer» C. Market share                       
Discussion
37.

Which among the following can be an example of non-profit marketing?

A.  Disney setting up a park in Hong Kong
B.  Setting up an Ayurvedic massage centre
C.  AIDS awareness campaign
D.  All of the above
E.  None of the above
Answer» D.  All of the above
Discussion
38.

Promotion in marketing means

A.  passing an examination
B.  elevation from one grade to another
C.  selling the products through various means
D.  selling the product in specific areas
E.  None of the above
Answer» D.  selling the product in specific areas
Discussion
39.

The correct 4 P.s of marketing are

A. Product, Place, Profit, Promotion
B. Product, Price, Place, Promotion
C. Product, Promotion, Price, Place
D. All of these
E. None of these
Answer» C. Product, Promotion, Price, Place
Discussion
40.

Effective marketing helps in

A.  developing new products
B.  creating a competitive environment
C.  building demand for products
D.  All of the above
E.  None of the above
Answer» E.  None of the above
Discussion
41.

Rural Marketing is related to

A. Village
B. Town    
C. Capital                               
D. State      
E. All of these
Answer» B. Town    
Discussion
42.

Distribution is also known as

A. Product                              
B. Place 
C. Promotion                           
D. All of these      
E. None of these
Answer» C. Promotion                           
Discussion
43.

Who among the following is not a part of place in the marketing Mix?

A. Wholesalers                         
B. Retailers
C. Customers
D. All of these     
E. None of these
Answer» D. All of these     
Discussion
44.

DSA of a bank is a sub-element of

A.  price mix         
B.  distribution mix
C.  promotion mix 
D.  All of these
E.  None of these
Answer» C.  promotion mix 
Discussion
45.

Convenience goods are those which

A. Consumed easily               
B. Distributed easily
C. Purchased frequently
D. All of these
Answer» D. All of these
Discussion
46.

Which of the following is the element of marketing mix?

A.  Selling            
B.  Costing
C.  Creating          
D.  Product
E.  All of these
Answer» E.  All of these
Discussion
47.

Analysing the current situation includes

A.  Marketing audit
B.  SWOT analysis
C.  Marketing assumption
D.  All of the above
E.  None of the above
Answer» E.  None of the above
Discussion
48.

The internal factors affecting marketing plan include

A.  Size of company
B.  financial resources of company
C.  Channels of distribution
D.  All of the above
E.  None of the above
Answer» E.  None of the above
Discussion
49.

One of the key goals of the implementation function in marketing management is to

A.  carry out the set plans
B.  take corrective measures
C.  Construct sales budget
D.  Introduce a new product
E.  None of the above
Answer» B.  take corrective measures
Discussion
50.

Factors affecting the marketing planning include

A.  Internal factor               
B.  national factor
C.  International factor        
D.  All of these
E.  None of these
Answer» E.  None of these
Discussion