An efficient physical distribution system is needed ----.

To increase the costs of distribution

To reduce the costs of distribution

To increase the costs of distribution

To streamline the promotion process

To create awareness in consumers’ mind about the product

Mr. Narayan, the new national sales manager is learning about the internal organizational environment in her company. She will learn about all the following EXCEPT

Social and cultural environment

Providing a group of prices for one product category.

Providing a bundle of benefits for one price.

Packaging a group of products together.

Providing a group of prices for one product category.

Which of the following is NOT considered to be an objective associated with the use of sales promotions?

Increase volume of individual purchases

Prompt buyers into trial purchase

The four Ps represent the sellers’ view of the marketing tools available for influencing buyers. From a buyer’s point of view, each marketing tool is designed to deliver a customer benefit. Robert Lauterborn suggested that the sellers’ four Ps correspond to the customers’ four Cs. The four Cs are .

convenience, control, competition, and cost

customer focus, cost, convenience, and communication

customer solution, customer cost, convenience, and communication

convenience, control, competition, and cost

competition, cost, convenience, and communication

628 + Mcqs in Management Trainee Marketing in Company QA Page 9 McqOptions

401.	………….simply refers to product planning.
A.	Merchandising
B.	Assembling
C.	R & D
D.	None o f these
Answer» B. Assembling

Discussion

402.	The emotional attachment of a customer towards a brand is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
A.	Brand associations
B.	Perceived quality
C.	Brand loyalty
D.	Brand awareness.
Answer» D. Brand awareness.

Discussion

403.	An efficient physical distribution system is needed ----.
A.	To reduce the costs of distribution
B.	To increase the costs of distribution
C.	To streamline the promotion process
D.	To create awareness in consumers’ mind about the product
Answer» B. To increase the costs of distribution

Discussion

404.	Mr. Narayan, the new national sales manager is learning about the internal organizational environment in her company. She will learn about all the following EXCEPT
A.	Human resources
B.	Financial resources
C.	Service capabilities
D.	Social and cultural environment
Answer» E.

Discussion

405.	Reorder point tells
A.	When to order
B.	How much to order
C.	When the order will reach
D.	All of the above
Answer» B. How much to order

Discussion

406.	Marketing is both an “art” and a “science” there is constant tension between the formulated side of marketing and the ‐‐‐‐‐‐‐‐‐‐ side.
A.	Creative
B.	Management
C.	Selling
D.	Behavior.
Answer» B. Management

Discussion

407.	The number of product lines a company carries is called
A.	Product range
B.	Product mix depth
C.	Product mix width
D.	Product line length
Answer» D. Product line length

Discussion

408.	PLC in marketing represents two main challenges. 1st an organization must be good at developing new product to replace old ones and 2nd it must be good at _________________.
A.	Functioning
B.	Marketing
C.	Selling
D.	Adapting
Answer» E.

Discussion

409.	The process of setting a low initial price for attracting a large number of buyers quickly to cover a large market share is known as
A.	Going-rate pricing
B.	Penetration pricing
C.	Value based pricing
D.	Skimming pricing
Answer» C. Value based pricing

Discussion

410.	Free samples is given to consumers in case of.
A.	Personal selling
B.	Sales promotion
C.	Advertising
D.	Publicity
Answer» C. Advertising

Discussion

411.	Who sells to the customers?
A.	Semi wholesalers
B.	Wholesalers
C.	Retailer
D.	Distributor
Answer» D. Distributor

Discussion

412.	Method of managing promotional budget to match outlays of competitors is called
A.	percentage of sales method
B.	affordable method
C.	competitive parity method
D.	objective and task method
Answer» D. objective and task method

Discussion

413.	At the Melting Moments, an ice cream parlor, customers place their orders, watch their ice- cream sundaes being prepared, and then quickly eat the sundaes in the store before the ice cream melts. This is an example of a characteristic of services known as
A.	Inseparability
B.	Intangibility
C.	Heterogeneity
D.	Perishability
Answer» E.

Discussion

414.	Network of delivering products to customer which is composed of distributors, suppliers and manufacturing company is classified as
A.	supply chain management
B.	marketing channels
C.	delivery channels
D.	value delivery network
Answer» E.

Discussion

415.	The ________ of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way.
A.	Consistency
B.	Depth
C.	Width
D.	Length
Answer» B. Depth

Discussion

416.	The best promotional tool in any marketing is ___________________________
A.	Word of mouth publicity
B.	Self-liquidating promotion
C.	Push promotion
D.	Dealers promotion method
Answer» B. Self-liquidating promotion

Discussion

417.	Marketing is a process which aims at:
A.	Selling Products
B.	Maximizing Profits
C.	Satisfying Customers
D.	Producing
Answer» D. Producing

Discussion

418.	For a perishable products,channel has to be .
A.	short
B.	long
C.	medium
D.	none of these
Answer» B. long

Discussion

419.	A digital analog of various forms of payment backed by a bank or financialinstitution is …………….
A.	ETB
B.	EFT
C.	E-cash
D.	E-money
Answer» B. EFT

Discussion

420.	What is the basic property of a service which makes it different from a product.
A.	Shape
B.	Size
C.	Very expensive
D.	Intangibility
Answer» E.

Discussion

421.	…………….is a security protocol based on digital certificates.
A.	Digital signature
B.	Secure sockets layer protocol
C.	Secure electronic transactions
D.	None of these
Answer» D. None of these

Discussion

422.	….....is a low cost communication tool that can be easily tested, refined and rolledout.
A.	Opt- in- e-mail
B.	i- TV
C.	i- radio
D.	i-kiosks
Answer» B. i- TV

Discussion

423.	Logistics means ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
A.	Production
B.	Flow of goods
C.	Consumption
D.	Marketing channel.
Answer» C. Consumption

Discussion

424.	Refersto those in the targetedmarketwho have purchased the product.
A.	targetmarket
B.	Penetratedmarket
C.	availablemarket
D.	potentialmarket
Answer» C. availablemarket

Discussion

425.	In market-penetration pricing, the company’s objective is to ________, believing that higher sales volume will lead to lower unit costs and higher long-run profits.
A.	Block competitive launches
B.	Maximize their market share
C.	Minimize their market share
D.	Maximize volume
Answer» C. Minimize their market share

Discussion

426.	‐‐‐‐‐‐ is aimed at encouraging renewed use of a product in which market interest has declined.
A.	De‐marketing
B.	Re‐marketing
C.	Synch rod
D.	Tele marketing.
Answer» C. Synch rod

Discussion

427.	When a consumer decides to buy without much logical thinking, his decision is said to be ‐‐‐‐‐‐‐‐‐‐‐‐‐‐
A.	Patronage
B.	Emotional
C.	Rational
D.	None of these.
Answer» C. Rational

Discussion

428.	………………marketing refers to achieving marketing objectives throughapplying digital technologies such as web sites.
A.	Internet
B.	digital
C.	email
D.	viral
Answer» C. email

Discussion

429.	Michael Porter has identified five forces that determine the intrinsic long-run attractiveness of a market or market segment. Which of the following would NOT be among Porter’s five forces?
A.	Industry competitors
B.	Technological partners
C.	Substitutes
D.	Buyers
Answer» C. Substitutes

Discussion

430.	‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is a broad range of activities concerned with efficient movement of finished goodsfrom the end of the production line to the consumer.
A.	Physical distribution
B.	Channel of distribution
C.	Intensive distribution
D.	None of these.
Answer» B. Channel of distribution

Discussion

431.	Maslow’s need hierarchy theory deals with ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ levels.
A.	Two levels
B.	Three levels
C.	five levels
D.	four levels.
Answer» D. four levels.

Discussion

432.	‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ can be achieved only when all personal within the organization understand theimportance of the customer.
A.	Profit maximization
B.	Sales volume
C.	Customer satisfaction.
D.	none
Answer» D. none

Discussion

433.	A distribution channel moves goods and services from producers to consumers. It overcomes the major time, place, and ______________ gaps that separate goods and services from those who would use them.
A.	possession
B.	profit
C.	image
D.	psychological
Answer» B. profit

Discussion

434.	A true definition of a product is the detailed version of the product only if it is stated in
A.	Meaningful marketer view
B.	Meaningful supplier view
C.	Meaningful consumer view
D.	Meaningful Manager view
Answer» D. Meaningful Manager view

Discussion

435.	Bundle pricing is.
A.	Providing a bundle of benefits for one price.
B.	Packaging a group of products together.
C.	Providing a group of prices for one product category.
D.	none
Answer» C. Providing a group of prices for one product category.

Discussion

436.	A market where goods are sold in bulk quantities to the customers is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
A.	Retail market
B.	Wholesale market
C.	Product market
D.	Service market.
Answer» C. Product market

Discussion

437.	Which one of the following is NOT the stage that customers go through in the process of adopting a
A.	Awareness
B.	Interest
C.	Evaluation
D.	Culture
Answer» E.

Discussion

438.	When initiating price changes the company must anticipate possible reactions from bothbuyers and competitors.
A.	True
B.	False
C.	none
D.	all
Answer» B. False

Discussion

439.	According to consumer promotion technique, the cash refunds is also classified as:
A.	Price packs
B.	Sweepstakes
C.	Point of Purchase Promotions
D.	Cash Rebate
Answer» B. Sweepstakes

Discussion

440.	Which of the following is not one of the problems typically associated with secondary data?
A.	It is too expensive to obtain
B.	It may not be current
C.	It may not exist
D.	It may not be impartial
Answer» B. It may not be current

Discussion

441.	Which of the following is NOT considered to be an objective associated with the use of sales promotions?
A.	Change buyer attitudes
B.	Increase volume of individual purchases
C.	Prompt buyers into trial purchase
D.	Product improvement
Answer» B. Increase volume of individual purchases

Discussion

442.	In which stage of product life cycle, the company takes decision whether to maintain, harvest or drop the
A.	Introduction
B.	Growth
C.	Maturity
D.	Decline
Answer» E.

Discussion

443.	Transportion belongs to ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ function of marketing.
A.	Research
B.	Exchange
C.	Physical supply
D.	Facilitating.
Answer» D. Facilitating.

Discussion

444.	Razor manufacturer will charge a low price and recoup its margin (and more) fromthe sale of the only design of blades which fit the razor. This I an example of…………….
A.	Predatory Pricing
B.	Economy Pricing
C.	Psychological Pricing
D.	Captive Product Pricing
Answer» D. Captive Product Pricing

Discussion

445.	The four Ps represent the sellers’ view of the marketing tools available for influencing buyers. From a buyer’s point of view, each marketing tool is designed to deliver a customer benefit. Robert Lauterborn suggested that the sellers’ four Ps correspond to the customers’ four Cs. The four Cs are .
A.	customer focus, cost, convenience, and communication
B.	customer solution, customer cost, convenience, and communication
C.	convenience, control, competition, and cost
D.	competition, cost, convenience, and communication
Answer» C. convenience, control, competition, and cost

Discussion

446.	I am willing to buy a sport car but I do not have enough money to buy it. It is a
A.	Demand
B.	Desire
C.	Need
D.	Want
Answer» B. Desire

Discussion

447.	The process of translating thought into a symbolic form is known as _____________________
A.	Encoding
B.	Feedback
C.	Noise
D.	Decoding
Answer» B. Feedback

Discussion

448.	The retailer sells goods in ______________
A.	Huge quantity
B.	Small quantity
C.	Not sufficient
D.	None of these
Answer» C. Not sufficient

Discussion

449.	The producer gives a guarantee to the consumer that they will maintain the product in proper condition during a certain period is known as
A.	Pre sales service
B.	After sales service
C.	Marketing method
D.	Sales promotion
Answer» C. Marketing method

Discussion

450.	Marketing evaluation and ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐processes are necessary to understand the efficiency andeffectiveness of marketing.
A.	Control
B.	Feedback
C.	Consumer behavior
D.	measurement.
Answer» B. Feedback

Discussion

Explore topic-wise MCQs in Company QA.

………….simply refers to product planning.

The emotional attachment of a customer towards a brand is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

An efficient physical distribution system is needed ----.

Mr. Narayan, the new national sales manager is learning about the internal organizational environment in her company. She will learn about all the following EXCEPT

Reorder point tells

Marketing is both an “art” and a “science” there is constant tension between the formulated side of marketing and the ‐‐‐‐‐‐‐‐‐‐ side.

The number of product lines a company carries is called

PLC in marketing represents two main challenges. 1st an organization must be good at developing new product to replace old ones and 2nd it must be good at _________________.

The process of setting a low initial price for attracting a large number of buyers quickly to cover a large market share is known as

Free samples is given to consumers in case of.

Who sells to the customers?

Method of managing promotional budget to match outlays of competitors is called

At the Melting Moments, an ice cream parlor, customers place their orders, watch their ice- cream sundaes being prepared, and then quickly eat the sundaes in the store before the ice cream melts. This is an example of a characteristic of services known as

Network of delivering products to customer which is composed of distributors, suppliers and manufacturing company is classified as

The ________ of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way.

The best promotional tool in any marketing is ___________________________

Marketing is a process which aims at:

For a perishable products,channel has to be .

A digital analog of various forms of payment backed by a bank or financialinstitution is …………….

What is the basic property of a service which makes it different from a product.

…………….is a security protocol based on digital certificates.

….....is a low cost communication tool that can be easily tested, refined and rolledout.

Logistics means ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Refersto those in the targetedmarketwho have purchased the product.

In market-penetration pricing, the company’s objective is to ________, believing that higher sales volume will lead to lower unit costs and higher long-run profits.

‐‐‐‐‐‐ is aimed at encouraging renewed use of a product in which market interest has declined.

When a consumer decides to buy without much logical thinking, his decision is said to be ‐‐‐‐‐‐‐‐‐‐‐‐‐‐

………………marketing refers to achieving marketing objectives throughapplying digital technologies such as web sites.

Michael Porter has identified five forces that determine the intrinsic long-run attractiveness of a market or market segment. Which of the following would NOT be among Porter’s five forces?

‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is a broad range of activities concerned with efficient movement of finished goodsfrom the end of the production line to the consumer.

Maslow’s need hierarchy theory deals with ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ levels.

‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ can be achieved only when all personal within the organization understand theimportance of the customer.

A distribution channel moves goods and services from producers to consumers. It overcomes the major time, place, and ______________ gaps that separate goods and services from those who would use them.

A true definition of a product is the detailed version of the product only if it is stated in

Bundle pricing is.

A market where goods are sold in bulk quantities to the customers is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Which one of the following is NOT the stage that customers go through in the process of adopting a

When initiating price changes the company must anticipate possible reactions from bothbuyers and competitors.

According to consumer promotion technique, the cash refunds is also classified as:

Which of the following is not one of the problems typically associated with secondary data?

Which of the following is NOT considered to be an objective associated with the use of sales promotions?

In which stage of product life cycle, the company takes decision whether to maintain, harvest or drop the

Transportion belongs to ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ function of marketing.

Razor manufacturer will charge a low price and recoup its margin (and more) fromthe sale of the only design of blades which fit the razor. This I an example of…………….

I am willing to buy a sport car but I do not have enough money to buy it. It is a

The process of translating thought into a symbolic form is known as _____________________

The retailer sells goods in ______________

The producer gives a guarantee to the consumer that they will maintain the product in proper condition during a certain period is known as

Marketing evaluation and ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐processes are necessary to understand the efficiency andeffectiveness of marketing.