MCQOPTIONS
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MCQOPTIONS
This section includes 628 Mcqs, each offering curated multiple-choice questions to sharpen your Company QA knowledge and support exam preparation. Choose a topic below to get started.
| 201. |
‐‐‐‐‐‐‐‐‐‐‐‐ is the next stage of market segmentation. |
| A. | market targeting |
| B. | Positioning |
| C. | MIS |
| D. | Marketing. |
| Answer» B. Positioning | |
| 202. |
‐‐‐‐‐ is the strong feeling , desire emotion make the buyer a product. |
| A. | Buying motive |
| B. | Demand |
| C. | Price |
| D. | Quality. |
| Answer» B. Demand | |
| 203. |
In marketing intermediaries, way of distribution in which few dealers distribute company's product in selective territories is classified as |
| A. | selective distribution |
| B. | intensive distribution |
| C. | inclusive distribution |
| D. | exclusive distribution |
| Answer» E. | |
| 204. |
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ motives are those which determine where or from whom products are purchased. |
| A. | Product |
| B. | Patronage |
| C. | Emotional |
| D. | Rational. |
| Answer» C. Emotional | |
| 205. |
Which is the features of direct marketing ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Open dialogue |
| B. | One‐to‐one communication |
| C. | Personal relationships |
| D. | all of the above. |
| Answer» E. | |
| 206. |
Which one of the following is not a sales promotion tool: |
| A. | Advertisement |
| B. | Discount |
| C. | Dealer contest |
| D. | Consumer contest. |
| Answer» B. Discount | |
| 207. |
______________ factor is not considered as an important one while selecting channel ofdistribution |
| A. | Product |
| B. | Market factor |
| C. | Colour |
| D. | None of these |
| Answer» D. None of these | |
| 208. |
The four Ps are characterized as being ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Product, Positioning, place and price. |
| B. | Product, Production, price and place |
| C. | Promotion, place, positioning, production |
| D. | Product, place, price and promotion. |
| Answer» E. | |
| 209. |
The most formal definition of marketing is ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Meeting needs profitability |
| B. | Improving the quality of life for consumers |
| C. | the 4 Ps |
| D. | an organizational function and a set of process for creating ,Communicating and delivering, Value to |
| Answer» E. | |
| 210. |
Encourage all stakeholders like customers, dealers, employees etc to send ideas to the idea manager and formally recognize the program to reward best new ideas is characteristic of which stage in the “New Product Development Process”. |
| A. | Idea generation |
| B. | Idea screening |
| C. | Testing |
| D. | Development |
| Answer» B. Idea screening | |
| 211. |
……………concept is based on the principle that marketing is not a departmentbut it is pervasive throughout the company. |
| A. | Production |
| B. | Holistic |
| C. | Modern |
| D. | Selling |
| Answer» C. Modern | |
| 212. |
Sales promotions are thought to make consumer purchase decisions: |
| A. | less satisfying |
| B. | simpler |
| C. | more complex |
| D. | more satisfying |
| Answer» E. | |
| 213. |
______________ is a broad range of activities concerned with efficient movement of finished goods from the end of the production line to the consumer. |
| A. | Physical distribution. |
| B. | Channel of distribution |
| C. | Intensive distribution. |
| D. | None of these. |
| Answer» B. Channel of distribution | |
| 214. |
Which is not a level of brand loyality. |
| A. | Brand preference. |
| B. | Brand recognition. |
| C. | Brand insistence. |
| D. | Brand equity. |
| Answer» E. | |
| 215. |
The legalized revision of a brand is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Standardization |
| B. | Quality |
| C. | Trademark |
| D. | Product. |
| Answer» D. Product. | |
| 216. |
Marketing is a process of converting the potential customers into ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ consumers. |
| A. | Rare |
| B. | Actual |
| C. | Future |
| D. | New. |
| Answer» C. Future | |
| 217. |
The difference between transactional selling and relationship selling is |
| A. | In transaction, selling buyers must pay cash |
| B. | In relationship selling, buyers and sellers must be related |
| C. | In transaction selling, sellers provide greater service |
| D. | In relationship selling, sellers work to provide value to their customers |
| Answer» E. | |
| 218. |
______________ marketing uses telecommunication devices to reach prospective customers |
| A. | Direct marketing |
| B. | Telemarketing |
| C. | Catalogue marketing |
| D. | All of these |
| Answer» C. Catalogue marketing | |
| 219. |
Process of managing upstream and downstream of final goods, flow of raw materials and information about resellers and final consumers is classified as |
| A. | marketing logistics network |
| B. | supply chain management |
| C. | delivery network |
| D. | physical distribution network |
| Answer» C. delivery network | |
| 220. |
Targrt marketing essentially requires ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Market segmentation |
| B. | Advertisement |
| C. | Direct selling |
| D. | Using multiple media. |
| Answer» B. Advertisement | |
| 221. |
To maximize market share, a firm may use _____________ pricing, which is based on the theory that as sales volume increases, unit costs will decrease. |
| A. | Market-penetration |
| B. | Market-skimming |
| C. | Value pricing |
| D. | Demand pricing |
| Answer» B. Market-skimming | |
| 222. |
______________ is not a function of wholesaler |
| A. | Warehousing |
| B. | Transporting |
| C. | Risk bearing |
| D. | None of these |
| Answer» E. | |
| 223. |
Independent firms at different channel levels integrate their programs on a contractual basis to achieve systemic economies and increased market impact are known as………. |
| A. | Corporate vertical marketing systems |
| B. | Contractual vertical marketing systems |
| C. | Administered vertical |
| D. | None of the above |
| Answer» C. Administered vertical | |
| 224. |
----------- means placement of company product or products in the minds of targetconsumers relative to the competitive products. |
| A. | Product positioning |
| B. | Product display |
| C. | Product expression |
| D. | None of these |
| Answer» B. Product display | |
| 225. |
Early adopters of which opinion leaders are largely comprised of and tend to be ______________ |
| A. | Generalized; that is, they tend to lead the group on most issues |
| B. | More likely to buy new products before their friends do and voice their opinions about them |
| C. | From the upper class; people from other classes are more likely to be followers |
| D. | Quiet, withdrawn people who don't make fashion statements or take risks easily |
| Answer» C. From the upper class; people from other classes are more likely to be followers | |
| 226. |
The practice of selling two or more separate products together for a single price is |
| A. | Bundling |
| B. | Dumping |
| C. | Both (A) and (B) |
| D. | None of the above |
| Answer» B. Dumping | |
| 227. |
When backed by buying power, wants become ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Social needs |
| B. | Exchanges |
| C. | Demands |
| D. | Physical needs. |
| Answer» D. Physical needs. | |
| 228. |
______________ means the set of marketing intermediaries through which the goods flowfrom the producer to consumer. |
| A. | Channel of distribution |
| B. | Direct marketing |
| C. | Intensive distribution |
| D. | None of these |
| Answer» B. Direct marketing | |
| 229. |
Buying and selling over the internet is known as…….. |
| A. | E-marketing |
| B. | E-business |
| C. | E-commerce |
| D. | none of these. |
| Answer» D. none of these. | |
| 230. |
What does the term PLC stands for? |
| A. | Product life cycle |
| B. | Production life cycle |
| C. | Product long cycle |
| D. | Production long cycle |
| Answer» B. Production life cycle | |
| 231. |
Some companies are now switching from being product‐ centered to being more ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ centered. |
| A. | Competency |
| B. | Marketing |
| C. | Sales |
| D. | Customer‐segment. |
| Answer» E. | |
| 232. |
Which of the following is not included in the function of physical supply: |
| A. | Standardization |
| B. | Storage |
| C. | Packaging |
| D. | Transportation. |
| Answer» B. Storage | |
| 233. |
______________ are the retailers who have no fixed place of business. |
| A. | Large scale retailers |
| B. | Itinerant retailers |
| C. | Small scale retailers |
| D. | None of these |
| Answer» C. Small scale retailers | |
| 234. |
Considering promotional mix, method of giving short term incentives to encourage sale of particular market offering is classified as |
| A. | sales promotion |
| B. | personal selling |
| C. | public relations |
| D. | advertising |
| Answer» B. personal selling | |
| 235. |
Raw materials such as forest and food are termed as a. |
| A. | Infinite resources |
| B. | Finite resources |
| C. | Finite renewable resources |
| D. | Finite nonrenewable resources |
| Answer» D. Finite nonrenewable resources | |
| 236. |
A value proposition is the full _______ of a _______ - the full mix of benefits upon which it is positioned. |
| A. | package, product |
| B. | positioning, brand |
| C. | positioning, retailer |
| D. | package, retailer |
| Answer» B. positioning, brand | |
| 237. |
Manufacturer ‡Consumer is an example for level channel |
| A. | Zero |
| B. | Two |
| C. | One |
| D. | None of these |
| Answer» B. Two | |
| 238. |
When a new product arrives in the market with higher quality, higher value and new features better than its competitors. Such products are known as |
| A. | Superior products |
| B. | Develop superior products |
| C. | Unique superior products |
| D. | New products |
| Answer» D. New products | |
| 239. |
Market in which supply is greater than demand. |
| A. | Buyers market |
| B. | Sellers market |
| C. | Retail market |
| D. | Wholesale market |
| Answer» B. Sellers market | |
| 240. |
Karen is studying the potential for selling her company's products in China. As part of her analysis, she is assessing the number, types and availability of wholesalers and retailers. Karen is studying the country's |
| A. | Natural conditions |
| B. | Technological feasibility |
| C. | Social and cultural norms |
| D. | Distribution structure |
| Answer» E. | |
| 241. |
…….goods are purchased without any planning or search effort. |
| A. | Staple. |
| B. | Impluse. |
| C. | Emergency. |
| D. | None of these. |
| Answer» C. Emergency. | |
| 242. |
Marketers can enhance the consumers' ability to access knowledge structures by ________________ |
| A. | using loud music |
| B. | using colorful ads |
| C. | employing verbal framing |
| D. | repeating brand information |
| Answer» E. | |
| 243. |
If there is low involvement and the product/market is established then sales promotions should be used for: |
| A. | loyals to reward and increase usage |
| B. | loyals to increase loyalty |
| C. | loyals to encourage trial |
| D. | all to block out the competition |
| Answer» B. loyals to increase loyalty | |
| 244. |
Considering promotional mix, paid, non-personal promotion of ideas or market offeringsby some specific sponsor is classified as |
| A. | public relations |
| B. | advertising |
| C. | sales promotion |
| D. | personal selling |
| Answer» D. personal selling | |
| 245. |
What is captive product pricing? |
| A. | Setting prices across an entire product line |
| B. | Pricing bundles of products sold together |
| C. | Pricing products that must be used with the main product |
| D. | Pricing low-value by-products, to get rid of them |
| Answer» D. Pricing low-value by-products, to get rid of them | |
| 246. |
The marketing outcomes of a product is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Profit |
| B. | Brand loyalty |
| C. | Branding |
| D. | Brand equity. |
| Answer» E. | |
| 247. |
The process of supplying products to all retail outlets is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Selection distribution |
| B. | Exclusive distribution |
| C. | Channel configuration |
| D. | Intensive distribution. |
| Answer» E. | |
| 248. |
SEM means……….. |
| A. | Search engine marketing |
| B. | Social environment marketing |
| C. | save energy marketing |
| D. | none of these. |
| Answer» B. Social environment marketing | |
| 249. |
Age, income, gender are grouped under . |
| A. | Geographic segmentation |
| B. | Demographic segmentation |
| C. | Psycho graphical segmentation |
| D. | Behavioural segmentation |
| Answer» C. Psycho graphical segmentation | |
| 250. |
Logistics means ______________. |
| A. | Production. |
| B. | Flow of goods. |
| C. | Consumption. |
| D. | Marketing channel. |
| Answer» C. Consumption. | |