MCQOPTIONS
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MCQOPTIONS
This section includes 657 Mcqs, each offering curated multiple-choice questions to sharpen your Testing Subject knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
General rural markets where rural /tribal people gather once or twice a week on afixed day to exchange/to sell their produce is called…… |
| A. | regular periodic market |
| B. | seasonal market |
| C. | daily market |
| D. | rural market. |
| Answer» B. seasonal market | |
| 2. |
Markets popularly known as haats and shandies are ……………markets. |
| A. | rural |
| B. | urban |
| C. | national |
| D. | none of these |
| Answer» B. urban | |
| 3. |
For rural marketing …………..pricing is more suitable. |
| A. | penetration |
| B. | skimming |
| C. | going rate |
| D. | none of these |
| Answer» B. skimming | |
| 4. |
A major portion of the rural population consists of ………………..incomegroups. |
| A. | low |
| B. | high |
| C. | medium |
| D. | all of these |
| Answer» B. high | |
| 5. |
Which of the following is not a main objective of personal selling ? |
| A. | generate sales |
| B. | build awareness and appreciation for the product |
| C. | create personal contact |
| D. | none of these |
| Answer» E. | |
| 6. |
Which of the following is a major advantage of personal selling ? |
| A. | targeted message |
| B. | reach and frequency |
| C. | more sales |
| D. | none of these |
| Answer» B. reach and frequency | |
| 7. |
-------- is all the written or spoken matter in an advertisement expressed in wordsor sentences and figures designed to convey the message. |
| A. | matter |
| B. | ad medium |
| C. | ad copy |
| D. | none of these |
| Answer» D. none of these | |
| 8. |
-----------is not a feature of advertising |
| A. | it helps in stimulating sales |
| B. | it may be oral or written |
| C. | it reduces sales |
| D. | none |
| Answer» D. none | |
| 9. |
AIDAS stands for |
| A. | attention, interest, desire, action, satisfaction |
| B. | action, interest, decision , attention, service |
| C. | attention, interest, attitude, action, satisfaction |
| D. | none of these |
| Answer» B. action, interest, decision , attention, service | |
| 10. |
In marketing, MRP stands for |
| A. | managing public relation |
| B. | marketing public relation |
| C. | monitoring public relation |
| D. | none of these |
| Answer» C. monitoring public relation | |
| 11. |
Any paid form of non –personal presentation of ideas, goods, or services by anidentified sponsor is known as ------ |
| A. | advertisement |
| B. | marketing |
| C. | selling |
| D. | none of these |
| Answer» B. marketing | |
| 12. |
The process of direct communication between the sales person and a prospect iscalled |
| A. | personal selling |
| B. | direct marketing |
| C. | advertising |
| D. | none of these |
| Answer» B. direct marketing | |
| 13. |
Which of the following is not a sales promotion tool |
| A. | discount |
| B. | dealer contest |
| C. | advertisement |
| D. | consumer contest. |
| Answer» D. consumer contest. | |
| 14. |
The Concept of USP was introduced by |
| A. | rosser reeves |
| B. | theodre levitt |
| C. | nh borden |
| D. | none of them |
| Answer» B. theodre levitt | |
| 15. |
The strategy of choosing one attribute to excel to create competitive advantage isknown as |
| A. | under positioning |
| B. | unique selling proposition |
| C. | over positioning |
| D. | none of these |
| Answer» C. over positioning | |
| 16. |
-------type of advertisement is used when the product enters into growth stage ofPLC |
| A. | selective advertising |
| B. | reminder advertising |
| C. | primary advertising |
| D. | none of these |
| Answer» B. reminder advertising | |
| 17. |
Which of the following is not an element of promotion mix |
| A. | advertisement |
| B. | branding |
| C. | personal selling |
| D. | sales promotion |
| Answer» C. personal selling | |
| 18. |
Dealer promotion is also known as |
| A. | trade promotion |
| B. | goods promotion |
| C. | commerce promotion |
| D. | none of these |
| Answer» B. goods promotion | |
| 19. |
------------ is not a sales force promotion scheme. |
| A. | bonus to sales force |
| B. | slotting allowance |
| C. | sales force contests |
| D. | none of these |
| Answer» C. sales force contests | |
| 20. |
------------is not a dealer promotion scheme. |
| A. | free goods |
| B. | trade allowance |
| C. | coupons |
| D. | all of these |
| Answer» D. all of these | |
| 21. |
In --------- appeals are emotional |
| A. | consumer promotion |
| B. | advertising |
| C. | dealer promotion |
| D. | all of these |
| Answer» C. dealer promotion | |
| 22. |
-------- is not a consumer promotion scheme |
| A. | samples |
| B. | advertising material |
| C. | coupons |
| D. | rebates |
| Answer» C. coupons | |
| 23. |
---------- is not a post test to evaluate advertising effectiveness |
| A. | real test |
| B. | opinion research |
| C. | association test |
| D. | portfolio test |
| Answer» E. | |
| 24. |
--------- is not a pre test to evaluate advertising effectiveness |
| A. | portfolio test |
| B. | consumer jury method |
| C. | recognition test |
| D. | none of these |
| Answer» D. none of these | |
| 25. |
A good catchy phrase used and repeated often in an advertisement is -------- |
| A. | idea |
| B. | brand name |
| C. | trade mark |
| D. | slogans |
| Answer» E. | |
| 26. |
USP stands for |
| A. | universal service provider |
| B. | upper service position |
| C. | unique selling proposition |
| D. | none of these |
| Answer» D. none of these | |
| 27. |
---------is not a step in advertising campaign |
| A. | market analysis |
| B. | determining ad objectives |
| C. | selecting ad media |
| D. | supply of goods |
| Answer» E. | |
| 28. |
When manufacturers, wholesalers and retailers jointly share the expenditure onadvertising, it is called |
| A. | joint advertising |
| B. | co-operative advertising |
| C. | sponsored advertising |
| D. | none of these |
| Answer» C. sponsored advertising | |
| 29. |
---------is not a commercial advertising |
| A. | consumer ad |
| B. | industrial ad |
| C. | trade ad |
| D. | shortage ad |
| Answer» E. | |
| 30. |
Advocacy advertising is also called |
| A. | support advertising |
| B. | rapport advertising |
| C. | cause advertising |
| D. | none of these |
| Answer» D. none of these | |
| 31. |
--------= advertisement stresses on comparative features of two brands |
| A. | comparative advertisement |
| B. | complimentary advertisement |
| C. | niche advertisement |
| D. | none of these |
| Answer» B. complimentary advertisement | |
| 32. |
When the advertisement is to create an image or reputation of the firm, it is a caseof |
| A. | product advertisement |
| B. | institutional advertisement |
| C. | reminder advertising |
| D. | none |
| Answer» C. reminder advertising | |
| 33. |
If advertising give focus on a particular product or brand, it is known as |
| A. | product advertisement |
| B. | market advertisement |
| C. | institutional advertisement |
| D. | none |
| Answer» B. market advertisement | |
| 34. |
If the product passes through a longer channel of distribution, the marketer willhave to give importance to |
| A. | advertising |
| B. | personal selling |
| C. | direct selling |
| D. | none of these |
| Answer» B. personal selling | |
| 35. |
Selling includes ------ |
| A. | advertising |
| B. | transfer of title from the seller to the buyer |
| C. | sales promotion |
| D. | none of these |
| Answer» C. sales promotion | |
| 36. |
---------- are generally food stores that are much smaller in size than insupermarkets. |
| A. | convenient store |
| B. | discount store |
| C. | specialty store |
| D. | none of these |
| Answer» B. discount store | |
| 37. |
---------retailers open their shops on fixed days or dates in a specified area. |
| A. | hawkers |
| B. | kiosks |
| C. | market traders |
| D. | none of these |
| Answer» D. none of these | |
| 38. |
If goods directly move from producer to consumer, it is known as |
| A. | one level channel |
| B. | zero level channel |
| C. | two level channel |
| D. | none of these |
| Answer» C. two level channel | |
| 39. |
If marketing is done through information and ordering machine placed in stores, itis known as |
| A. | kiosk marketing |
| B. | television marketing |
| C. | tele marketing |
| D. | all of these |
| Answer» B. television marketing | |
| 40. |
MILMA is an example of -------type of shop |
| A. | multiple shop |
| B. | departmental store |
| C. | super bazzar |
| D. | none of these |
| Answer» B. departmental store | |
| 41. |
--------------factor is not considered as an important one while selecting channel ofdistribution |
| A. | product |
| B. | market factor |
| C. | colour |
| D. | none of these |
| Answer» D. none of these | |
| 42. |
The retailer sells goods in -------- |
| A. | huge quantity |
| B. | small quantity |
| C. | not sufficient |
| D. | none of these |
| Answer» C. not sufficient | |
| 43. |
-----------is not included in the product factor |
| A. | physical nature |
| B. | technical nature |
| C. | suitability |
| D. | none of these |
| Answer» D. none of these | |
| 44. |
----------is a retailer who has fixed place of business in a locality but goes onchanging his place to exploit the market opportunities. |
| A. | cheap-jacks |
| B. | hawkers |
| C. | market traders |
| D. | none of these |
| Answer» B. hawkers | |
| 45. |
---------is not a function of wholesaler |
| A. | warehousing |
| B. | transporting |
| C. | risk bearing |
| D. | none of these |
| Answer» E. | |
| 46. |
-------- channel is one in which two or companies join together to exploit amarketing opportunity either by themselves or by creating an independent unit |
| A. | horizontal channel |
| B. | vertical channel |
| C. | cross channel |
| D. | none of these |
| Answer» B. vertical channel | |
| 47. |
-------- is not a vertically integrated channel |
| A. | admininisterd |
| B. | contractual |
| C. | corporate |
| D. | none of these |
| Answer» E. | |
| 48. |
---------is a system of branch shops operated under a centralized management anddealing in similar lines of goods. |
| A. | super market |
| B. | multiple shops |
| C. | self service store |
| D. | none of these |
| Answer» C. self service store | |
| 49. |
Direct marketing is found more suitable to which of the following products? |
| A. | agriculture products |
| B. | tv |
| C. | shoes |
| D. | vacuum cleaner |
| Answer» E. | |
| 50. |
Which company is the pioneer in the direct marketing ? |
| A. | cypla |
| B. | avon cosmetics |
| C. | johnson & johnson |
| D. | eureka forbs |
| Answer» E. | |