MCQOPTIONS
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MCQOPTIONS
This section includes 657 Mcqs, each offering curated multiple-choice questions to sharpen your Testing Subject knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
Which of the following is not a non store retailing ? |
| A. | kiosk marketing |
| B. | retail chains |
| C. | direct marketing |
| D. | telemarketing |
| Answer» E. | |
| 2. |
The three major types of non store retailing are direct selling, direct marketingand------ |
| A. | automatic vending |
| B. | self service store |
| C. | retail chain |
| D. | none of these |
| Answer» B. self service store | |
| 3. |
Sorting and grading of goods is considered as the function of |
| A. | wholesalers |
| B. | retailers |
| C. | managers |
| D. | none of these |
| Answer» C. managers | |
| 4. |
The major four elements of distribution mix are channels of distribution,transportation, Warehousing, and ------- |
| A. | inventory |
| B. | channel |
| C. | direct marketing |
| D. | none of these |
| Answer» B. channel | |
| 5. |
-------- are those who obtain title to goods with a view to selling them at profit |
| A. | merchant middlemen |
| B. | agent middle men |
| C. | facilitators |
| D. | all of these |
| Answer» B. agent middle men | |
| 6. |
In a small market ----------is better |
| A. | three level channel |
| B. | two level channel |
| C. | direct marketing |
| D. | all of these |
| Answer» D. all of these | |
| 7. |
-------means moving of finished goods from one end of a producer to consumer. |
| A. | exchange of goods |
| B. | transfer of goods |
| C. | physical distribution |
| D. | none of these. |
| Answer» D. none of these. | |
| 8. |
----------means the set of marketing intermediaries through which the goods flowfrom the producer to consumer. |
| A. | channel of distribution |
| B. | direct marketing |
| C. | intensive distribution |
| D. | none of these |
| Answer» B. direct marketing | |
| 9. |
The best channel of distribution for Vacuum cleaner is |
| A. | direct marketing |
| B. | mail order business |
| C. | self service |
| D. | none |
| Answer» B. mail order business | |
| 10. |
The strategy of using as many out lets as possible is called |
| A. | intensive distribution |
| B. | cohesive distribution |
| C. | wide distribution |
| D. | all of these |
| Answer» B. cohesive distribution | |
| 11. |
---------is called shopping by post |
| A. | self service |
| B. | mail order business |
| C. | retail chain |
| D. | none of these |
| Answer» C. retail chain | |
| 12. |
Multilevel marketing is also called |
| A. | pyramid selling |
| B. | hybrid selling |
| C. | horizontal selling |
| D. | none of these |
| Answer» B. hybrid selling | |
| 13. |
Warehousing creates ------------utility |
| A. | product utility |
| B. | place utility |
| C. | time utility |
| D. | customer utility |
| Answer» B. place utility | |
| 14. |
Transport system creates---------- utility. |
| A. | place utility |
| B. | time utility |
| C. | customer utility |
| D. | all of these |
| Answer» C. customer utility | |
| 15. |
---------marketing uses telecommunication devices to reach prospective customers |
| A. | direct marketing |
| B. | telemarketing |
| C. | catalogue marketing |
| D. | all of these |
| Answer» C. catalogue marketing | |
| 16. |
---------are retail stores owned by a group of consumers themselves |
| A. | super bazar |
| B. | shopping mall |
| C. | consumer co-operative store |
| D. | none of these |
| Answer» D. none of these | |
| 17. |
Departmental store is an example of |
| A. | second hand goods seller |
| B. | large scale retailer |
| C. | multiple shop |
| D. | none of these |
| Answer» C. multiple shop | |
| 18. |
----------are the retailers who have no fixed place of business. |
| A. | large scale retailers |
| B. | itinerant retailers |
| C. | small scale retailers |
| D. | none of these |
| Answer» C. small scale retailers | |
| 19. |
Which of the following is not a factor influensing pricing policy |
| A. | cost |
| B. | competitors |
| C. | business objectives |
| D. | none of these |
| Answer» E. | |
| 20. |
Which of the following are possible pricing objectives |
| A. | to maximise profits |
| B. | to achieve a target market share |
| C. | to match the competition, rather than lead the market |
| D. | all of these. |
| Answer» E. | |
| 21. |
Razor manufacturer will charge a low price and recoup its margin (and more) from the sale of the only design of blades which fit the razor. This I an exampleof……………. |
| A. | predatory pricing |
| B. | economy pricing |
| C. | psychological pricing |
| D. | captive product pricing |
| Answer» D. captive product pricing | |
| 22. |
The approach used when the marketer wants the consumer to respond on anemotional, rather than rational basis |
| A. | predatory pricing |
| B. | economy pricing |
| C. | psychological pricing |
| D. | penetration pricing |
| Answer» E. | |
| 23. |
Which of the following is not a method of cost based pricing |
| A. | cost plus pricing |
| B. | marginal cost pricing |
| C. | differential pricing |
| D. | target pricing |
| Answer» D. target pricing | |
| 24. |
Premium Pricing is a method of………………… |
| A. | cost based pricing |
| B. | demand based pricing |
| C. | competition based pricing |
| D. | value based pricing |
| Answer» B. demand based pricing | |
| 25. |
Which of the following is a method of Competition Based Pricing |
| A. | going rate pricing |
| B. | sealed bid pricing |
| C. | customary pricing |
| D. | all of these |
| Answer» E. | |
| 26. |
Pricing method based on customer value is known as………. |
| A. | cost based pricing |
| B. | demand based pricing |
| C. | competition based pricing |
| D. | value based pricing |
| Answer» E. | |
| 27. |
Setting price on the basis of the demand for the product is known as…… |
| A. | cost based pricing |
| B. | demand based pricing |
| C. | competition based pricing |
| D. | value based pricing |
| Answer» C. competition based pricing | |
| 28. |
Revival plans to reintroduce the product in more modified form is adopted in ………..stage of PLC. |
| A. | introduction. |
| B. | maturity. |
| C. | decline. |
| D. | growth. |
| Answer» D. growth. | |
| 29. |
The set of all the products a firm made available to consumers buy is called. |
| A. | product line. |
| B. | product mix |
| C. | product category. |
| D. | none of these. |
| Answer» B. product mix | |
| 30. |
Rising profits is a feature of ……….stage of PLC. |
| A. | growth. |
| B. | introduction. |
| C. | maturity |
| D. | saturation. |
| Answer» B. introduction. | |
| 31. |
……….influence product line decisions. |
| A. | customer preference. |
| B. | change in demand |
| C. | product sepecialisation |
| D. | all of these. |
| Answer» E. | |
| 32. |
………goods are purchased on a regular basis. |
| A. | staple. |
| B. | impluse. |
| C. | emergency. |
| D. | none of these. |
| Answer» B. impluse. | |
| 33. |
Yellow goods include ………goods. |
| A. | red & white. |
| B. | white & brown. |
| C. | orange & r |
| Answer» C. orange & r | |
| 34. |
American expression for fast moving consumer goods is…….goods. |
| A. | brown. |
| B. | white. |
| C. | red |
| D. | orange. |
| Answer» D. orange. | |
| 35. |
Air conditioners are an example of …….goods. |
| A. | brown. |
| B. | white. |
| C. | red |
| D. | orange. |
| Answer» C. red | |
| 36. |
Trading down is a method of product line modification by. |
| A. | product line expansion. |
| B. | product line contraction. |
| C. | quality variation. |
| D. | none of these. |
| Answer» D. none of these. | |
| 37. |
Which of the following is not a component of brand equity. |
| A. | brand awareness. |
| B. | brand association. |
| C. | brand loyality. |
| D. | brand cohorts. |
| Answer» E. | |
| 38. |
Brands add value for both customers and the firm by |
| A. | facilitating purchase. |
| B. | establish loyality. |
| C. | both (a) and (b). |
| D. | none of these. |
| Answer» D. none of these. | |
| 39. |
The only revenue producing element in the marketing mix is. |
| A. | product. |
| B. | price. |
| C. | place. |
| D. | promotion. |
| Answer» C. place. | |
| 40. |
Which of the following is not a limitation of branding |
| A. | it is expensive |
| B. | it reduces selling efforts |
| C. | it promotes unfair competition |
| D. | it leads to brand monopoly |
| Answer» C. it promotes unfair competition | |
| 41. |
……………brands indicate only the product category |
| A. | dealer |
| B. | licensed |
| C. | generic |
| D. | individual |
| Answer» D. individual | |
| 42. |
Products seen as having extension potential into other markets |
| A. | local products |
| B. | multinational products |
| C. | international products |
| D. | global products |
| Answer» E. | |
| 43. |
Trade mark is a ………… |
| A. | name |
| B. | registered brand |
| C. | symbol |
| D. | design |
| Answer» C. symbol | |
| 44. |
Brands owned and developed by producers are known as |
| A. | manufacturer brands |
| B. | individual brands |
| C. | family brands |
| D. | dealer |
| Answer» B. individual brands | |
| 45. |
Products designed to meet global segments |
| A. | local products |
| B. | multinational products |
| C. | international products |
| D. | global products |
| Answer» E. | |
| 46. |
Products seen as only suitable in one single market |
| A. | local products |
| B. | multinational products |
| C. | international products |
| D. | global products |
| Answer» B. multinational products | |
| 47. |
Products adapted to the perceived unique characteristics of national markets |
| A. | local products |
| B. | multinational products |
| C. | international products |
| D. | global products |
| Answer» B. multinational products | |
| 48. |
Positioning by emphasising the special attributes and benefits of the product isknown as……….. |
| A. | positioning by product attributes and benefits |
| B. | positioning by brand endorsement |
| C. | positioning by use, occasion and time |
| D. | positioning by corporate identity |
| Answer» B. positioning by brand endorsement | |
| 49. |
Anything that has the ability to satisfy a consumer need is known as…… |
| A. | price |
| B. | package |
| C. | product |
| D. | promotion |
| Answer» D. promotion | |
| 50. |
The companies that have become a tried and trusted household name are |
| A. | positioned by product attributes and benefits |
| B. | positioned by brand endorsement |
| C. | positioned by use, occasion and time |
| D. | positioned by corporate identity |
| Answer» E. | |