MCQOPTIONS
Saved Bookmarks
MCQOPTIONS
This section includes 2331 Mcqs, each offering curated multiple-choice questions to sharpen your UGC-NET knowledge and support exam preparation. Choose a topic below to get started.
| 2301. |
Selecting time, choosing media types, deciding on reach of frequency and media vehicle for |
| A. | Media Strategy |
| B. | Media execution |
| C. | Measuring Communication |
| D. | Selecting media |
| Answer» E. | |
| 2302. |
The approach of using an established brand to launch a new product is |
| A. | Line extension |
| B. | Brand extension |
| C. | Category extension |
| D. | None of the above |
| Answer» C. Category extension | |
| 2303. |
Advertisement through radio was very popular till the middle of last century because of: |
| A. | It\s effectiveness |
| B. | More popular than newspaper |
| C. | Mass reach |
| D. | Cost of advertisement |
| Answer» D. Cost of advertisement | |
| 2304. |
A can be defined as the marketers vision of brand and what is should do |
| A. | Brand exploration |
| B. | Brand promise |
| C. | Brand creation |
| D. | None of the above |
| Answer» C. Brand creation | |
| 2305. |
Which of the following statements are correct in reference with deception advertising? |
| A. | The relation between the buyers and sellers is maintained if the buyers are satisfied with what they saw in advertise |
| B. | False or deceptive image of product break trust of the customer |
| C. | Seller should keep their ads clean an display right image of the product |
| D. | All of the above |
| Answer» E. | |
| 2306. |
When the same brand name holds several products in different markets, it is known as the |
| A. | Umbrella brand |
| B. | Source brand |
| C. | Multi-brand |
| D. | Range brand |
| Answer» B. Source brand | |
| 2307. |
…………defines what the brand thinks about the consumer, as per the consumer |
| A. | Brand attitude |
| B. | Brand positioning |
| C. | Brand relationship |
| D. | Brand image |
| Answer» B. Brand positioning | |
| 2308. |
container or wrapper for a product. |
| A. | Packaging |
| B. | Product line |
| C. | Service |
| D. | Branding |
| Answer» B. Product line | |
| 2309. |
Which of the following is a name, term, sign, symbol, design, or a combination of these, that |
| A. | Label |
| B. | Co-brand |
| C. | Brand |
| D. | Product |
| Answer» D. Product | |
| 2310. |
"A set of well defined principles which govern the ways of communication taking place |
| A. | Ethics advertising |
| B. | Subliminal advertising |
| C. | Deception advertising |
| D. | None of the above |
| Answer» B. Subliminal advertising | |
| 2311. |
In strategic brand management, focus is on |
| A. | Brand positioning |
| B. | Brand marketing |
| C. | Brand performance |
| D. | All of the above |
| Answer» E. | |
| 2312. |
To introduce the new products to world of consumers is the main goal of: |
| A. | Entertainment |
| B. | Advertising |
| C. | Boost the sales |
| D. | Online marketing |
| Answer» C. Boost the sales | |
| 2313. |
associations and its personality. |
| A. | Brand attitude |
| B. | Brand positioning |
| C. | Brand relationship |
| D. | Brand image |
| Answer» E. | |
| 2314. |
consumer, as per the consumer. |
| A. | Brand attitude |
| B. | Brand positioning |
| C. | Brand relationship |
| D. | Brand image |
| Answer» B. Brand positioning | |
| 2315. |
Using one brand name for several related products is known as which of the following? |
| A. | Family branding |
| B. | Group branding |
| C. | Combination branding |
| D. | Premium branding |
| Answer» B. Group branding | |
| 2316. |
Match the 'Category of Compensation with 'Compensation Plan' (Category of Compensation) (Compensation Plan)(a) Pay for time not worked(i) Saving Plan(b) Services and Perquisites(ii) Stock Option(c) Protection Programme(iii) Pension(d) Incentive Pay(iv) Sick Leave (e) Deferred pay (v) Low Cost MealsChoose the correct option from those given below |
| A. | (a) - (iii), (b) - (iv), (c) - (ii), (d) - (i), (e) - (v) |
| B. | (a) - (iv), (b) - (v), (c) - (iii), (d) - (ii), (e) - (i) |
| C. | (a) - (iv), (b) - (v), (c) - (i), (d) - (ii), (e) - (iii) |
| D. | (a) - (iii), (b) - (v), (c) - (i), (d) - (iv), (e) - (ii) |
| Answer» C. (a) - (iv), (b) - (v), (c) - (i), (d) - (ii), (e) - (iii) | |
| 2317. |
Market logistic planning has the following four steps. Arrange the steps in correct sequence a) Develop operational excellence in sales forecasting, warehouse management transportation and material management b) Select the best channel design and network strategy for reaching the customers c) Implement the solution with the best information systems, equipment policies and proceduresd) Decide on company's value proposition to its customersSelect the correct option from those below |
| A. | → b) → c) → d) |
| B. | → b) → a) → c) |
| C. | → b) → c) → a) |
| D. | → c) → b) → a) |
| Answer» C. → b) → c) → a) | |
| 2318. |
Personnel Management consists of all of the following, EXCEPT: |
| A. | training |
| B. | recruitment |
| C. | administration of earning |
| D. | manpower planning |
| Answer» D. manpower planning | |
| 2319. |
Assertion (A): Management is a set of principles relating to its functions.Reasoning (R): Management is essential to run all types of organizations. |
| A. | (A) and (R) both are correct ; and (R) is the right explanation of (A). |
| B. | (A) and (R) both are correct ; but (R) is not the right explanation (A). |
| C. | Both (A) and (R) are incorrect. |
| D. | (A) is correct ; but (R) is incorrect |
| Answer» C. Both (A) and (R) are incorrect. | |
| 2320. |
Arrange the following steps of creating a market-competitive pay plan in a sequence from the first to the last(A) Choose benchmark jobs and select compensable factors(B) Define each compensable factor and determine its degree in each job(C) Establish rate changes(D) Develop pay grades(E) Compare and adjust current and market wage rates for jobs Choose the correct answer from the options given below: |
| A. | (B), (A), (E), (D), (C) |
| B. | (A), (C), (B), (D), (E) |
| C. | (A), (B), (E), (D), (C) |
| D. | (A), (B), (C), (E), (D) |
| Answer» D. (A), (B), (C), (E), (D) | |
| 2321. |
Given below are two statements. One is labelled as Assertion (A) and the other is labelled as Reason (R). Assertion (A): If the firm is prepared to incur increased cost on transportation, it may be in a position to reduce its inventory cost Reason (R) : As in such a case, the firm can use the fastest mode of transport and rush the goods / stocks to the desired warehouse, unmindful of the cost of transportation In the context of the above two statements related to logistics management, which of the following options is correct 1. Both A) and R) true and R) is the correct explanation of A)2. Both A) and R) true but R) is NOT the correct explanation of A)3. A) is true but R) is false4. A) is false but R) is true |
| A. | 1 |
| B. | 2 |
| C. | 3 |
| D. | 4 |
| Answer» B. 2 | |
| 2322. |
In an organization, one group of managers wanted to introduce a new sportswear different in design, colours and models from the previous ones immediately, whereas other managers wanted to do expansion more deliberately and cautiously what type of conflict is depicted in the example? |
| A. | Conflict between organisation and environment |
| B. | Interpersonal conflict |
| C. | Inter-organizational conflict |
| D. | Intergroup conflict |
| Answer» E. | |
| 2323. |
In the recent years - the major gain in logistical efficiency have come from which one of the following? 1. Advances in Information Technology2. Reduction in petroleum prices3. Fast order processing4. Increase in production of commercial vehicles |
| A. | 1 |
| B. | 2 |
| C. | 3 |
| D. | 4 |
| Answer» B. 2 | |
| 2324. |
Match the items of List I with the items of List II and choose the correct answer from the code given below. List I List II(a) Claims(i) Company car, club membership, paid holidays, furnished house(b) Fringe benefits (ii) Telephone/mobile allowance, internet allowance, medical allowance(c) Perquisites(iii) Canteen, uniform, accident relief |
| A. | (a) - (i), (b) - (ii), (c) - (iii) |
| B. | (a) - (ii), (b) - (iii), (c) - (i) |
| C. | (a) - (iii), (b) - (ii), (c) - (i) |
| D. | (a) - (ii), (b) - (i), (c) - (iii) |
| Answer» C. (a) - (iii), (b) - (ii), (c) - (i) | |
| 2325. |
Match the items of List - II with the items of List - I pertaining to the ranking methods used in performance management systems ; and select the code of correct matching. List – I (Ranking methods) List – II (Methodology) (a) Simple ranking(i) Based on overall performance.(b) Alternation ranking(ii) Ends up with predetermined number of people in each group.(c) Paired comparison (iii) Based on particular trait only for quantity/quality of work.(d) Forced distribution(iv) Based on a trait or a set of trait and avoids central tendency. |
| A. | (a) - (ii), (b) - (iii), (c) - (iv), (d) - (i) |
| B. | (a) - (i), (b) - (iv), (c) - (iii), (d) - (ii) |
| C. | (a) - (iv), (b) - (ii), (c) - (i), (d) - (iii) |
| D. | (a) - (iii), (b) - (i), (c) - (ii), (d) - (iv) |
| Answer» B. (a) - (i), (b) - (iv), (c) - (iii), (d) - (ii) | |
| 2326. |
For performance assessment of employees, "helping to meet legal requirements" is the application of which one of the following ? |
| A. | Developmental purpose |
| B. | Administrative purpose |
| C. | Organisational maintenance purpose |
| D. | Documentation purpose |
| Answer» E. | |
| 2327. |
The strategist uses the career planning in order? |
| A. | To enable the employees to develop and make them ready to meet the future challenges |
| B. | To provide suitable promotional opportunities |
| C. | To attract competent persons and retain them in the organisation |
| D. | All of the above |
| Answer» E. | |
| 2328. |
Which is alternatives objectives of SBUs as per Kotler? |
| A. | Build |
| B. | Harvest |
| C. | Hold |
| D. | All of these |
| Answer» E. | |
| 2329. |
Which is the member of 'APEC' forum? |
| A. | New Zealand |
| B. | China |
| C. | Malaysia |
| D. | All of these |
| Answer» E. | |
| 2330. |
71. Match the following List-I (Concepts) List-II (Examples) (A) Inbound logistics 1. Raw Material (B) Procurement 2. Machinery (C) Operations 3. Production (D) HRM 4. Training and Development 5. Accounting |
| A. | (A) (B) (C) (D) 1 2 3 4 |
| B. | (A) (B) (C) (D) 3 1 2 4 |
| C. | (A) (B) (C) (D) 3 4 1 2 |
| D. | (A) (B) (C) (D) 1 4 3 2 |
| Answer» B. (A) (B) (C) (D) 3 1 2 4 | |
| 2331. |
Match the following List-I (Elements of SWOT) List-II (Concepts) (A) Strength 1. Shortage of Fund (B) Weakness 2. Cost Advantage (C) Opportunity 3. Sound Capital Structure (D) Threat 4. Cut Throat Competition 5. Business |
| A. | (A) (B) (C) (D) 1 2 3 4 |
| B. | (A) (B) (C) (D) 3 1 4 2 |
| C. | (A) (B) (C) (D) 4 3 2 1 |
| D. | (A) (B) (C) (D) 3 1 2 4 |
| Answer» E. | |